What is the difference between an authorized Apple store and an exclusive Apple store?

The differences between authorized Apple store and exclusive Apple store are as follows:

(1) The difference on the door head:

According to Apple's requirements, the signboard at the entrance of Apple's authorized store can only have the name of the dealer company+the logo of Little Apple+the logo of the authorized dealer, and the words Apple, Retail, Monopoly, Experience Store and Experience Center must not appear on the door. These are all authorized stores. For the convenience of operation, unauthorized stores often write the words Apple Monopoly, Apple Authorized Store and Apple Experience Store.

(2) Differences in urban choice:

There will be direct Apple stores in northern China, Guangzhou, Shenzhen and provincial capital cities. Other cities are generally Apple authorized stores. At present, there are 4 1 apple direct stores in China, covering 20 cities across the country. Apple users in other cities enjoy after-sales service through Apple Authorized Service Center.

(3) Differences in product prices:

In terms of the quality of Apple products, Apple authorized stores and Apple direct stores are the same, but direct stores have the richest inventory. At the same time, Apple's new products are given priority in direct stores, and authorized stores can only match a small amount of goods. However, in terms of price, the direct stores are basically priced according to official website, while the products of authorized stores will have different discounts.

(4) Differences in service attitudes:

The employees of Apple's direct stores are all excellent talents selected through layers of screening, while the employees of Apple's authorized stores are all selected by their franchisees. Although Apple also has certain requirements for employees in authorized stores, it is better for Apple direct stores to enjoy quality service.

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