Is the website of enterprise construction useful?

Enterprise website is a platform for enterprises to carry out online marketing and image promotion on the Internet, which is equivalent to the online business card of enterprises. It can not only enhance the corporate image, but also help enterprises to sell. Enterprises can directly help enterprises to achieve product sales through the network. Enterprises can use the website for publicity, product information release, recruitment, etc. Website production should pay attention to visitors' visual experience, strengthen customer service, improve online business and attract the attention of potential customers. With the development of the Internet, some online companies provide online information as a means of profit. Usually, the websites of these companies provide information on all aspects of people's lives, such as current affairs news, tourism, entertainment, economy and so on.

With the advent of the information age, websites are quickly accepted by almost all farsighted enterprises because of their convenience, rapidity and low cost. Website is also becoming a common tool like telephone and fax, and a platform and window for enterprises to promote brands, display services and products, and even conduct all business interactions. Customers want to know the situation and products of a certain enterprise, and they have developed from calling to asking questions to looking online first. If this enterprise doesn't even have a website, everyone will think that this enterprise has no strength, even though it is actually quite good. It can be seen that the website has certain symbolic significance for an enterprise.

Website function:

1. Brand image.

The image of the website represents the online brand image of an enterprise. The main way for people to learn about an enterprise on the Internet is to visit the company's website. Whether the website is professional or not directly affects the online brand image of the enterprise, and also directly affects other functions of the website.

2. Product/service display.

The main purpose of customers visiting the website is to gain a deeper understanding of the company's products and services. The main value of enterprise website is to flexibly show users the text, pictures and even multimedia information of product description. Even a website with simple functions is at least equivalent to a product promotional material that can be updated at any time, and this promotional material is obtained by users on their own initiative and pays high attention to the information content.

3. Information release.

Website is a kind of information carrier. Within the scope permitted by law, you can publish all corporate news, product information and various promotional information that are beneficial to corporate image, customer service and sales promotion.

4. customer service.

5. Customer relationship.

Attracting customers through online communities and prize-winning competitions can not only promote products, but also help to enhance customer relationships, especially for products with complex functions or rapid changes.

6. Online survey.

Market research is an indispensable part of marketing work. Corporate websites provide a convenient and cheap way for online surveys. Valuable user feedback information can be obtained through online questionnaires on the website or by soliciting customers' opinions through e-mail forums and real-time information.

7. Resource cooperation.

Resource cooperation is a unique way of network marketing. In order to obtain better online promotion effect, it is necessary to establish resource cooperation relations with suppliers, distributors, customer websites and other enterprises with complementary contents and functions, so as to realize the purpose of * * * sharing resource benefits.

8. Online sales.

One of the purposes of establishing websites and launching online marketing activities is to increase sales. A fully functional website can complete e-commerce functions such as order confirmation and online payment, that is, the enterprise website itself is a sales channel.

Construction purpose:

Enterprise homepage is the portal for enterprises to display their image on the Internet, the base for enterprises to conduct electronic transactions and the "home" for enterprises on the Internet. Designing and making an excellent website is an important step for enterprises to successfully go to the Internet. In today's Internet age, an enterprise without its own website is like a person without an address and a shop without a front page. With the advent of economic globalization and e-commerce economy, enterprises can no longer adapt to the trend of economic globalization if they stick to the traditional model. It is an unavoidable reality for enterprises to build websites and develop e-commerce. When your competitors are enjoying information through the Internet, reducing costs and expanding sales channels through e-commerce, you can only miss the opportunity.

home page

The need of competition

In the United States, Europe, Japan, Taiwan Province Province, Hongkong, Macau and many other countries, websites and e-mail systems have become an indispensable part of the company's business. People use e-mail more than telephone. More than 90% of enterprises, schools, government agencies, service industries and even bars try to build their own websites on the popular network for millions of people to visit, browse and query. Internet users in China and around the world will increase rapidly in the next few decades. If your enterprise wants to serve this large number of people and enterprises, it must set up its own website and email system to publicize its efficient work on this information expressway. Corporate websites and e-mails have brought convenient contact between customers and potential customers, especially big customers and overseas customers, increased understanding and enhanced trust. These enterprises are naturally the first choice for them to deal with. Enterprises without websites and mailboxes will lose more and more opportunities and eventually be eliminated.

Establish corporate image

Today, the Internet has become synonymous with high technology and future life. There is nothing more convincing than printing your company's unique network address and special group email address on employee business cards, company stationery, advertisements and all kinds of things that the public can see. Consumers, customers and overseas investors naturally look at you with new eyes.

Obtain business information

What is business information? What are your business hours? Your service project? What's your contact information? What's your method of payment? Your address? Your new product information? If you make your customers understand all the reasons and benefits of working with you, why not worry about business? More importantly, you have a long-term vision, because in many places where your sales staff can't reach, people can already get your business information through the Internet, which is the most convenient way. And instead of spending a lot of publicity money to let customers get the business information of your company, customers are willing to spend money to get the business information they need from you. This can save a lot of unnecessary expenses and make your existing customers or potential customers more satisfied.

provide services

Providing customers with the information they need is one of the important ways to serve customers. But if you carefully study the methods of serving customers, you will find that many people who use society will take the initiative to find or accept advertisements for various high-end new products. Although there are other factors, it is indeed a highly concentrated market.

Contact with sales staff

Employees traveling on business may need product information and the latest information to promote their business. If you have this information, how can you give it to the on-site sales staff at the first time? Send someone to deliver it? By express? Or let him die? Using WWW technology, your sales staff can surf the Internet through local telephone and get the required information from the enterprise host in time, without long-distance telephone charges or sending someone to stay in the company.

Open up the international market

You may not know much about the meaning of letters, telephones or laws in the international potential market. By visiting the websites of some enterprises in this country, you can learn about the international market as easily as talking to the company opposite the company. In fact, before you want to use the Internet to enter the international market, foreign companies may have learned about your company in the same way. When you receive inquiries from international mails from some foreign companies, you will understand that the international market has been opened for you, which you thought was difficult to do before.

Provide 24-hour service

You may have had the experience that dating someone on the other side of the ocean is either too early or too late, which will inevitably make you feel embarrassed. Because there is a time difference between you. Your business may be all over the world, but your local standard time is not. What should I do when I sleep? The company website provides you and your customers with uninterrupted contact 24 hours a day, 7 days a week. You can always provide customers with the information they need before your competitors at any time. You can even make a plan before they go to work. When the customer turns on the computer in the morning, your plan is there.

Information can be updated as soon as possible.

Sometimes a lot of information becomes old and needs to be updated before it is released, and the printed information becomes a pile of waste paper in your hands. Electronic publishing has changed everything for you. No paper and ink, no need to reserve layout, no matter the size of the area, no need to increase fees, no need to modify the content at any time. It is impossible for any traditional printing method to have such flexibility.

Get feedback from customers

You send all kinds of catalogues and brochures to customers, but no customers come to your door. Why on earth? Is there a problem with the color, price or marketing strategy of the product? You don't have time to find the answer to the question, and you don't have much money to test the market. With the enterprise website and your e-mail system, it is greatly convenient for customers/consumers to reflect the situation to you in time and put forward their opinions.