Product planning, editing and recruitment

Creating value for enterprises and creating legendary brands is the only reason why marketing planners exist. Therefore, an excellent marketing planner should not only be satisfied with the innovation in the field of communication, but also realize the innovation of brand and communication and the innovation of products and marketing models on the basis of accurate and effective marketing strategies! Cultivate natural stars, win first and then fight. 2. Excellent marketing planners are honest, responsible and open, respect everyone's talents and talents, and advocate finding a sense of accomplishment and happiness from work and life. Learn to be a man first, then learn to do things. Excellent marketing planners are optimistic, mature, honest and brave people; Excellent marketing planners are enterprising, not satisfied with mediocrity, and have a firm belief in the pursuit of goals; Learn to do small things before doing big things and keep an open mind; Versatile, keep pace with the times, and refuse the self-sealing of "half a bucket of water". Basic requirements of marketing planners A qualified marketing planner should have the following requirements: 1. Marketing planners need to master comprehensive knowledge and skills, including economics, behavioral science, mathematics, statistics, psychology, sociology, ecology, trademark science, advertising and law. 2. Marketing planners must have rich experience and marketing experience and be able to make accurate judgments on all aspects of marketing. 3. Marketing planners should have keen insight, seize opportunities and avoid risks in the market. 4. Marketing planners should have systematic thinking ability and be able to use comprehensive knowledge to solve complex problems. 5. Marketing planners should have fanatical work enthusiasm and regard planning as a part of life, so as to have strong motivation and interest to do their work to the extreme. Three development stages of marketing planning: 1. In the product planning stage, customers need good quality and cheap goods, so the main marketing planning work of enterprises is to concentrate on improving products, ignore customers' needs and wishes, and ignore marketing work in distribution and promotion, resulting in unsalable products once new technologies and substitutes appear. Second, the promotion planning stage In the era of popularization, goods are more abundant, and the focus of enterprises in marketing planning is how to promote their own products. Therefore, enterprises set up sales staff, formulate incentive system, encourage sales staff to sell more products, and at the same time use advertising wars and price wars to stimulate consumer demand, ignoring consumers' love and satisfaction. Third, in the stage of systematic marketing planning, the economy is constantly developing, the consumer demand is changing, and popular goods are not recognized by consumers. Therefore, the focus of enterprise marketing planning is to constantly analyze the psychological and behavioral characteristics of consumers, segment the market, and meet the needs of consumers through a series of systematic means such as product design, pricing, distribution and promotion.