What is the current operating mode of Shangmei Group?

At present, the operation mode of Shangmei Group is "brand pyramid matrix". Shangmei Co., Ltd. was established on 20 18. The company's long-term strategy is "brand pyramid matrix", that is, to lay out the beauty market in a multi-brand group mode with differentiated positioning to meet the needs of diverse people in different regions and different ages in the domestic market. Previously, Shangmei shares have received nearly 100 million yuan angel round investment from institutions such as Sequoia Capital; In April 2020, the company completed a round of financing of 200 million yuan, with investors including Red Star Macalline, innovation works, Microlight Venture Capital and Yi Kai Capital. Shangmei Co., Ltd. will focus on the layout of the skin care track headed by Lab 10 1 Ruipei, build a new moat with R&D, production and promotion as its three cores, upgrade its brand proposition, and hope to provide more scientific and effective in-depth skin care solutions for middle and high-end consumers, and further lay out the middle and high-end beauty market. The team hopes that by 2022, the three brands of Shangmei will become the top three brands in their respective fields.