Cosmetic store business plan

The report of the World Luxury Association predicts that the total sales of ordinary luxury goods in China will reach $654.38+0.46 billion in 2065.438+02 if top luxury goods such as private jets, yachts and luxury cars are not included. When shopping abroad, luxury skin care products are the main source of purchase for the rich second generation. Kaihua cosmetics store is a good choice.

Here is a business plan of a cosmetics store for reference only.

The first chapter is an overview.

Purpose and business model

The company's aim is to provide suitable cosmetics and basic skin care for college students, so that everyone has the right to enjoy beauty, and help girls to take good care of their skin and dress appropriately when looking for a job, thus achieving success. Our company is in its infancy. The legal operation form of New Life Cosmetics Company is individual proprietorship, and its legal address is No.5 Facade Room of Liulin Engineering Teachers College in Hexi District.

Our company has been engaged in market research since September, 2004 (March, 2006), and has made achievements, which is manifested in finding that the campus market, especially the cosmetics industry, is basically blank. According to the expected financial analysis, our company expects to achieve a monthly sales income of 50,000 yuan in 2006, a pre-tax profit of 1.5 million yuan, a sales income of 200,000 yuan in 2007 and a pre-tax profit of 70,000 yuan. We can achieve this goal because our funds are mainly used to 1) open the market for new products; 2) Take effective marketing strategies to expand the campus market.

Now New Life Cosmetics Company is in a state of need of publicity. In order to implement our plan, the company needs a loan with a total amount of 15000 yuan for the following purposes:

1) Use a single page and the corresponding beauty personnel in Liulin University District to promote and enhance the influence.

2) Training of company personnel.

Our products and services:

At present, New Life Cosmetics Company mainly provides low-end cosmetics such as Avon, Olay, Ponzi, Shiseido, L 'Oreal and Little Nurse. At the same time, our company also faces students who need job interviews. Students in need regularly do mask care and make up lightly, which is helpful to the success of the interview. At present, our products/services are in the initial stage. We plan to continue to expand our strength according to this business model:

In this market, the main key factor is how to meet the consumption needs of college students.

Our service is unique, because we have zero distance with consumers and know this market better. In addition, we have our own advantages, because we graduated with a bachelor's degree in management, and both management and market have a rich theoretical foundation.

We position the market in beauty and skin care. According to market resources, according to the survey in the past two years, 93% of girls need this service, and almost all girls are concerned about their appearance, hoping to care for or improve their skin through professional beauticians. In the survey, it was found that cosmetics are the most common products in girls' dormitories, and most of them are middle and low-grade products, but the prices are quite high. Judging from the respondents, it is generally difficult to buy preferential cosmetics and the purchase channels are not smooth. In fact, even the so-called big discount goods are very profitable. In terms of skin care, it is even more inconvenient. There are few decent beauty shops around, let alone serve college students or interview them.

Competition:

We have no competitors in this market, but our services are selective in the market. Therefore, to reflect our competitive advantage, we should do a good job in publicity and promotion.

Management:

Our management has the following personnel to ensure the realization of our plan.

Zhao, male, general manager. Bachelor of management, rich experience in cosmetics sales, and certain sensitivity to the market.

Yang, male, sales manager. Bachelor of management, 5 years working experience, 8 years marketing experience, studying marketing and sales strategy. ?

Capital requirements:

Now we are seeking loan support of 45,000 yuan for start-up funds and marketing funds. We use the profit share to repay the loan or investment within two years.

Chapter II Company Introduction

I. Purpose (task)

Our goal is to turn the company into a cosmetics chain company in colleges and universities.

We are determined to abide by our reputation and improve our reputation in the sales field. In order to achieve this goal, we adopt honest management and expand publicity to achieve it.

In order to achieve our goals and established policies, we are determined to treat fund trustees, customers and other social groups with a strategic attitude of expanding our business. These units will trust our company because suppliers are closely related to our interests.

Second, the company profile

New Life Cosmetics Company will be established in September 2006, and its business scope includes cosmetics sales and targeted basic skin care. The legal name of the merchant is New Life Cosmetics Company, and the legal address isNo. 1000 1, Dagu South Road, Hexi District, Tianjin.

Our company is a wholly-owned company. Our headquarters is located in the facade of No.5 Engineering Teachers College in Hexi District, Tianjin. Our business area is 60 square meters and the beauty and skin care room is 40 square meters. With this fund, we are expected to expand to the neighboring university area within two years.

Third, the company strategy.

Although the cosmetics market is not simple, some powerful companies in this market are in the state of giving up or undeveloped, which provides space for the survival and development of our company.

What is the marketing strategy of New Life Cosmetics Company? The countryside surrounds the city? That is, attack the weak market first and gradually occupy the market.

1. Products and services:

The company represents a side of the new female consumer market and can take college students as potential target customers. After a few years, even white-collar workers who are going to the society will only increase their consumption of this piece, and they may develop into our loyal customers. It also provides favorable conditions for our company to expand its scale.

Fourth, corporate management.

1. Management Team Status

1) a store manager.

2) 5 people on duty in the store: 2 salesmen and 3 beauticians (early stage). 9 people on duty in the store: 4 salespeople and 5 beauticians (later stage).

3) Door-to-door sales and 8-person service (early stage). 4-person door-to-door sales service (later stage)

In order to facilitate management, the company will establish the following systems and statements.

1, Financial and Commodity Management System

2, personnel recruitment, training, incentives and other incentives.

3. Print sales orders and reports for easy verification and management.

2. External support:

At present, we have established business relations with the following external consultants:

1) Tianjin Hexi District Accounting Office

2) Tianjin Hexi Sunshine Law Firm

Verb (abbreviation for verb) Organization, cooperation and foreign relations:

(1). Organization's internal management system

In order to facilitate management, the company will establish the following systems and statements.

2, personnel recruitment, training, incentives and other incentives.

3. Print sales orders and reports for easy verification and management.

(2) New Life Cosmetics Company has developed an important interest relationship with major companies in the cosmetics production industry. The following examples illustrate the scope of these relationships: