Is the make-up brand created by Kardashian, Rihanna and Bessie really fragrant?

Kardashian, Rihanna and Bessie are not the only people in the entertainment circle who make the sideline of selling goods flourish. Besides, Diva in Europe and America have been engaged in sideline business in recent years and put the release of new songs on hold indefinitely. For example, if you don't release a new song or an album for a year, you will earn more than 40 million dollars just by selling lipstick and perfume. Give your life to you in aquaculture and performance, Gaga. Niu Jie, who is committed to losing weight and food industry, however, among all female stars, Bessie, as the best designer of British fashion brands, should be the best seller.

Rihanna Rihanna has publicly stated that some flavors will be added to her products. In Rihanna's introduction video, she expressed her attitude towards flavor addition: "Flavor is a very key part of the product, which can provide users with different experiences."

However, some consumers are very opposed to adding flavors to products. Joshua Zeichner, a dermatologist and doctor of medicine, said in an interview with foreign media: "It is true that adding essence can improve the user experience to a certain extent, but for people with sensitive muscles, it may irritate the skin and even cause allergic symptoms. Therefore, for some patients with skin diseases, I suggest that they carefully buy skin care products containing essential ingredients. "

In addition, when Rihanna introduced Fenty Skin, the remarks about "just cleaning once" were also opposed by some professionals. Dr. Zeichner first realized that in some cases, the skin does not need to be washed twice, especially when the current cleaning products are "very expensive". "But for some cases of heavy makeup or dirty skin, you can use oil-based cleaning products and water-based cleaning products at the same time, and all dirt can be removed through two cleanings."

Kylie Kylie founded her own eponymous brand Kylie cosmetics when she was 18 years old. The LOGO is her signature lip, which means that it has achieved sales of about 2.8 billion RMB only after being established for more than one year. According to Forbes' list of celebrities with the highest income in 2020, most of Kylie Jenner's income of $590 million in 2020 comes from her sale of 5 1% of the beauty brand of the same name to the beauty giant Huang Fengying Group. It can be seen that Kylie Cosmetics has commercial value as a make-up brand.

It is also reported that about 60% of consumers who buy Kylie cosmetics have only bought the brand once, while consumers who try to buy Kylie cosmetics in recent months have almost no repurchase plan. Kylie cosmetics consumers are constantly losing, and quality is the first problem to be solved urgently.

After kim kardashian and Rihanna, there is another star beauty brand. On July 28th, victoria beckham Beauty, a personal beauty brand in victoria beckham, officially entered Tmall International and opened the "victoria beckham Overseas Flagship Store", which was the first time that the brand entered the China market.

Victoria beckham Beauty officially appeared on September 20 19. Founded by Bessie and Sarah Creal, former head of global cosmetics development and marketing of Estee Lauder, it focuses on the new trend of clean beauty. At present, six products such as muscle bottom milk, essence, eyeliner and eye shadow have been listed in Tmall International.

This time, Bessie also customized an exclusive skin care gift box for Tmall International, and connected it to Viagra Live Room, which attracted14.46 million people to watch online, and 2,000 gift boxes were sold out in 5 minutes.