What is pr's occupation?

Pr means public relations, and occupation is customs clearance.

Pr is the abbreviation of corporate public relations position. Pr refers to public relations, also known as institutional communication. Mainly engaged in information dissemination, relationship coordination, image management consulting, planning, implementation, service and other management functions. Including selecting and creating organizational success, reducing the impact of organizational failure, announcing changes and so on.

Public relations is also a new major in higher education in China, offering courses from junior college to undergraduate and then to the highest master's degree. There are many definitions about the relationship between the public and the public. Generally speaking, it refers to a management activity in which social organizations use communication means to form two-way communication between themselves and the relevant public, so that the two sides can understand and adapt to each other, which embodies that the relationship between the public and the public is a communication activity and a management function.

Responsibilities of public relations:

1, responsible for the company's external public relations, responsible for the planning of media cooperation activities, expanding and maintaining the company's media resource relationship network, contacting and inviting all kinds of media according to the company's project requirements, and maintaining good relations with all walks of life.

2. Dig deep into and expand its own brand, and conduct comprehensive management from the aspects of brand positioning, spiritual connotation and brand promotion.

3. According to the needs of the company, organize news content, write media articles, establish and maintain daily news articles, and monitor and evaluate the publicity effect of the publishing media.

4. Establish media files, develop and maintain relationships with key media and journalists, and timely feedback media cooperation intentions.

5. Work effectively in the case of public relations crisis to achieve the goal of brand building; Responsible for the management and implementation of activities in public opinion monitoring.