Amazon title frenzy, many accounts were blocked, and the storm followed.

As we all know, Amazon is currently the largest online e-commerce platform in the United States, and I believe many people in China have bought things on this platform. E-commerce In recent years, with the development of the network, there have even been "cross-border e-commerce", but Amazon has blocked these accounts, and the frenzy of sealing is far more than that.

A large cross-border e-commerce seller in Shenzhen was banned by nearly 340 stores in Amazon, and currently 654.38 billion yuan was frozen by Amazon. The company named "You Shu" said last week that it was negotiating with Amazon to unblock these accounts. If these blocked numbers can be retrieved, they can withdraw their funds. If they don't unseal it, they will get nothing, so the company is in a hurry because it is related to its life and death.

Under the tide of Amazon's title, there is only one tree, and some domestic companies like Augie, Patoson and Tongtuo have also been named. This cross-border e-commerce is really planted. Many companies are worried about whether their accounts can safely survive the wave of titles.

Because data shows that Amazon has many users and businesses like it, and 200,000 accounts have been blacklisted by Amazon. Once verified, the title will be punished. However, the tide of titles may last for several months.

Amazon's headlines mainly focus on the peak season every year. Generally, Amazon seals several accounts first, which has a deterrent effect on some businesses. If some businesses still don't solve their own behavior, Amazon will further deal with it, that is, a large number of titles, leading to a frenzy of titles. Once the account is locked by Amazon, it is difficult to escape. This year, Amazon started from the big selling commodity industry. For these cross-border e-commerce, we can see how tense the situation is. Most of them are companies with sales of10 billion, and it is expected that many small and medium-sized sellers will also be banned.

In May, Patoson was suddenly named, and Auggie's products on Amazon platform were also removed. In June, Tongtuo's account was shut down again, and10.98 million yuan of funds could not be withdrawn; This month, a tree, nearly 340 sites were blocked, and 65.438 billion+300 million could not be taken out. According to the current sales situation of Pattinson and Augie, if they are blocked for one minute, they will lose more than 10,000 yuan.

The number of employees in a tree has decreased from about 2,800 in February this year to about 1.400, and even 280 employees at the supervisor level and above have left their jobs. A tree's business team originally had about 1500 people, but now it has less than 200 people.

The goods of these merchants are generally retail goods, and their stocks are also in overseas warehouses, so the goods can only be sent back to China, donated to others and destroyed on the spot. Because the value of goods is not high, they are generally entrusted to some overseas companies.

For the title processing, Amazon gives an explanation because these businesses have the behavior of brushing comments. After Patoson and Aoji were blocked, Amazon sent a notice to merchants warning them not to use false comments to influence the rules of the market. If the account is wrongly frozen, it can also be retrieved through appeal.

Because Amazon will recommend products according to their rankings last year, products with high sales volume and good reviews can naturally be recommended to the front. Therefore, some merchants will use some means to drain, which is undoubtedly challenging Amazon's rules, so it is named by Amazon. Some people say that there are no comments on Amazon platform, and comments may be blocked, but there is still a chance. You can only die if you don't brush the comments.

Under the title frenzy of Amazon, many cross-border companies have been hit hard, which has also led to the decline of some stock markets, and many businesses can only find another way out.