What are the steps of website seo promotion and optimization?

The basic steps are roughly divided into the following points:

I. Optimization in the Station

1, build a website map.

Many websites don't have a website map, which is very easy to be ignored. With the increasing scale of the website, the structure of the website has become more and more complicated. At this time, the search engine will visit your website and look for updates through the website map, so the website map is very necessary. Many websites use flash special effects. In order to make the website more beautiful, this is a mistake. Website navigation is very important. Seoer can make better use of DIV+CSS, which makes people see it clearly.

2. Know how to use the nofollow tag.

Nofollow is an attribute value in the HTML tag, and its function is to tell the search engine "Don't follow the links on this page". That is to say, suppose there is a link from page A to page B, and suppose that page A adds this link.

Rel="nofollow "means that the search engine will not calculate the A page into the reverse chain of the B page. Search engines will revoke the voting weight of links when they see this tag.

The navigation of most enterprise websites is "website home page, company introduction, news center, product display, talent recruitment, contact us, online message". Generally speaking, we don't need to rank and weight these pages, so we need to add nofollow tags to HTML.

3. Corporate articles are original and collection is prohibited.

Collection is a big taboo of Baidu, and originality has always been a headache for seoer. Because the industry you want to optimize is unfamiliar to you, even if you have a deep writing level and don't know your occupation, it is difficult to write high-quality articles. We already know the original method, but it is really difficult to do it! Whether it's sharing experience or summing up others' feelings, it's a good original method. The question is whether to do it or not. For ordinary enterprises, it should not be too difficult to write the original articles of 10 -20. Even if you are an industry website, please make sure to add original content as much as possible. Therefore, in the protection of corporate websites, we should publish more original articles about products and trends of enterprises and industries.

4. Display of Home Page

If you need to put product pictures on the home page, remember to add ALT tags, including keywords; Increase the keyword density on the homepage appropriately: for example, if you optimize the keyword "search engine optimization", you can increase the keyword density by changing the navigation "website homepage" to "search engine optimization homepage";

5. Optimize website links

Check whether the website has a dead chain, and set up 404 pages; Add sitemap map to the website; Reasonable use of robots files to shield directories that do not need to be crawled.

Second, off-site optimization

For enterprise websites, there is little updated content, and enterprise websites rely on external links to improve the ranking of website keywords, so external links are very important. To make the website relevant and extensive, website links are essential. This link includes internal link and external link. Internal link means that websites link with each other through some keywords, navigation, etc. In general, some labels will be set in the article, and then you can click on some related articles or home pages through the labels. External links are mainly done by exchanging friendship links and putting some soft articles with their own links. No matter how you link, one principle is that the text of the link must be one of the keywords of your website, so as to help improve the keyword ranking of your website. If there are few external link resources, you can use the webmaster tool External Link Analysis to analyze the external link resources of competitors and select some websites with high weight to add external links. Choosing the right keywords is the basis of SEO and SEM of websites, so we must devote enough energy to study the more suitable keywords of websites. First of all, we should select all the keywords related to the enterprise, and then analyze the popularity of keywords through Baidu index or google keyword analysis to get the top keywords, and then summarize the situation of the enterprise itself to determine the keywords that the enterprise needs to optimize. Reasonable keyword layout Each page needs a separate title and meta, and these contents should be optimized and improved reasonably.