How to set up an efficient marketing team in nail shops?

The premise of establishing an efficient marketing team is to have a clear positioning of its own marketing objectives and a qualified marketing plan. Know who and where your users are. Then consider which channels can be used to achieve user testing, and then work out a suitable "channel+content" marketing plan. A complete marketing idea includes: user survey-content production-channel delivery-data feedback-adjustment and optimization.

After defining your marketing purpose and marketing plan, recruit qualified marketing personnel according to the job requirements. Manicure is also a service industry, marketing is a means, and the essence is to continuously improve the service level and enrich the content. Constantly improve customer satisfaction, so that customers have repeated consumption. Therefore, when specifying marketing strategy, we should not only consider attracting new customers, but also consider maintaining old customers.

It is necessary to decompose the objectives and tasks into specific time periods and responsible persons, so that everyone can know their work objectives within a certain time range. It is necessary to regularly check the achievement of the team's goals and solve problems in time. We should set up excellent models and give them material and spiritual incentives. Encourage those who don't do well to find and solve problems with him.

Now is the internet age, and any industry pays attention to the combination of online and offline. Pay more attention to the new marketing model of the internet and constantly explore the new marketing model suitable for your nail salon.

Now is the era of knowledge and content sharing, and you can set up your own nail salon to operate from the media. In particular, the introduction of high-quality nail articles to attract attention. Design a new manicure scheme and share it with the followers in the group, or let fans participate in the design of the new scheme to improve the viscosity with customers.