What are the main contents of the Business Administration major at the Open University of China?

Business Administration Major

Professional Features:

This major mainly cultivates practical management talents for industrial and commercial enterprises. The development of enterprises relies on science and technology and scientific management. To cope with the challenges of joining the WTO, our country must rely on management to improve efficiency, and therefore needs a large number of qualified management talents who understand international trade practices. While this major requires students to master basic management theories and professional knowledge, it also focuses on cultivating students' practical work abilities and highlights practicality, comprehensiveness and application. Graduates have a wide range of adaptability and a high employment rate.

Main courses:

Applied Economic Mathematics, Introduction to Market Economy, Fundamentals of Computer Applications, Fundamentals of Management, Marketing, Business Administration, Business Psychology, Business Planning, Public Relations Theory and planning, advertising and promotion planning, economic law, financial management, etc. Service direction: After graduation, students can engage in management, planning, marketing, public relations and market research in various enterprises and institutions.

After studying, you can:

(1) You can train yourself to become a generalist in the field of business management. MBA integrates many fields of management, marketing, finance, finance, human resources, and management communication. It is one of the most effective ways to train yourself to become a generalist in business management;

(2) It can strengthen and reshape one's self-confidence. It should be noted that everyone's advancement and improvement in the mall often requires a A new platform or starting point, and it often provides an opportunity to add an MBA to one's life and become one's own CEO;

(3) Improve one's ability to analyze and solve problems ability, sharpen your expertise in this area, and master the latest analytical methods and means, so that you can meet new challenges in life and work in the best condition;

(4) Strengthen your core talents. Through study, discover your expertise and expertise, take a number of compulsory and pre-requisite courses and fields that can cultivate your core talents, and lay a solid foundation for your main direction of business management;

(5) Learn the skills of teamwork Spirit. Many aspects of learning require cooperation among group members, collective operations, unity, collaboration and joint development. This spirit of team work is a learning style strongly promoted by many famous business schools;

(6) Cultivate the ability of management communication. Management communication is a very critical skill. You must not only learn to make reports, give speeches, introduce and analyze cases, but also master modern information methods and many functions such as computers and the Internet, and fully apply them to management communication;

(7) Establish an alumni network. The alumni network is a huge cornucopia. Elites from all walks of life come from different industries and fields. They are all leaders in all walks of life. The elites gather together and brainstorm. They will be classmates for two or three years and devote themselves to the future. An invisible gold mine that shopping malls can continuously tap;

(8) Another huge benefit of studying business administration is that you have learned to manage yourself and market yourself;

(9) ) There is another thing that cannot be compared with other majors. The college not only has good teachers and friends, but also has a group of excellent professors and a group of part-time professors with rich business practice. More importantly, MBA students often have the opportunity to listen to opinions from the front line. The personal accounts of Chinese and foreign CEOs or entrepreneurs directly share their success stories and lessons learned;

(10) Of course, the last step, which is also a very important part of studying for an MBA, is to obtain MBA qualification recognition.

This is a kind of certificate, a kind of proof that you have received systematic business management training. Having a key to open the door to your career is a new starting point for high salary and high returns. It is a completely different kind of business travel. The beginning of career.