How are all orders received by the factory handled?

How is the factory receiving the order?

I have been doing website construction services based on the Internet for two years. What do you mean, is to build a website for enterprises, so that their products can be quickly found on Baidu or Alibaba.

Orders from the factory come from many sources. Let me give an example of a boss I know.

In fact, their family business started with his father, about 98-00. Driven by friends, his father sold the plastic film together. Quite simply, he bought it from the factory next to his home. Their father, with three brothers, rode a motorcycle and took it to the countryside nearly 100 kilometers away to sell it. Farmers use plastic film to build greenhouses and heavy vegetables.

With the growth of business, their father rented a piece of land, bought some equipment, and began to make this piece by himself, producing and selling it. Until 15, the three brothers separated, each with a factory, making the same agricultural film. The boss I know, the annual output of his factory is 8000 ~ 10000 tons, which is not small.

Actually, their family is very complicated. The growth mode of small and medium-sized enterprises in China is to enter an industry at an early age, then grow bigger gradually, and then come out to do it independently.

They have access to the factory from the beginning, or have a lot of experience and old customers in sales. These small factories are all factories that have orders before they set up factories, or they have opened up customers before they set up factories.

In addition, the orders of enterprises come from all aspects, and only small and medium-sized enterprises are mentioned here.

1. Exhibition, every industry will hold corresponding exhibitions, and many suppliers and enterprises from all over the country and their customers will appear together, which can expand the number of customers.

2. Internet, after 20 years of development, Internet tools are very mature, and I did the same before.

3. Introduction of old customers. This kind of customer introduction is guaranteed and does not require much development.

4. When many factories are under construction, it is the destination construction. For example, the packaging paper shell factory must be surrounded by factories that need paper shells, large chemical parks and supporting small factories.

So many factories have accumulated over the years, not just through one aspect.

I 12 years industrial experience and have my own factory for 6 years. Let me answer your question.

To be a factory, you need to know about brand packaging. For the C-end, I won't say much about your packaging brand image and brand image. For the B-end, your packaging enterprise image includes: professionalism, R&D ability, relatively perfect production system, fast response speed and so on.

I founded my own brand in 2007. At that time, we outsourced production to customers who used laptops at the C end. Our Shanghai team focuses on brand packaging and network promotion. Many agents all over the country came to us for cooperation because they saw our brand promotion information.

During this period, in order for the brand to enter the consignment market, we specially found some network salesmen to develop agents, and the effect was obvious.

At the end of 20 13, the number of customers buying products by entities was decreasing, and people gradually got used to online shopping. So we put 80% of our energy into B-end customers, engaged in R&D, certification, production and development of corporate customers, mainly corporate customers, with large orders and considerable profits. During this period, we carried out various offline and online promotional activities, and the sales staff made field visits. , and has won the trust of many corporate customers, including listed companies, and is now supplying several listed companies.

Then, we focus on B-end enterprise customers. Besides, have we neglected the channel?

Obviously not, because the previous 1-3 years of uninterrupted brand promotion and high customer awareness, we basically don't need to develop like that from the beginning, and we are a little waiting for him. Our national channel customers reached their peak in 20 12. 1 10 cities have agents, and each city has 2-3 agents. Plus the terminal physical store, according to our statistics, there are more than 560 channel customers selling our products. Even now, there are many channels for customers to continue to buy our products.

Only factories with stable orders will have good development! Order is the foundation of the factory's survival! It is difficult for small factories to survive now, and the market competition is too fierce! Customer's bargaining, profit drops to the lowest point! Especially in small factories, it is not easy to make money. Not only from the quality, but also from the brand packaging, the impact is very important! Factory orders mainly come from the following aspects!

A factory has just started to develop, and all of them are bosses. They first found resources, found relationships and received orders through their own efforts! At first, it was a trivial small order. Quality and quantity must be guaranteed, and the next business will be completed!

Many small bosses, from the beginning, were salesmen of other companies, or technical backbones, and changed! With stable customer resources, accumulated certain contacts and improved interpersonal relationships, you can open your own factory. With the growth of business, we will add more business personnel to maintain old customers and develop new customers! This is how the small factory developed and gradually became bigger!

Everything is difficult at the beginning, and it needs a process of accumulation! There are stable customers, but also quality and quantity on time delivery! Opening a factory is very stressful and difficult! Facing the cruel competition, it is the first task to try every means to survive!

Being an entity now is even more inseparable from the Internet! Online promotion is the main channel for many factory orders! If you are doing foreign trade processing, you can pay to enter the B2B website, and it won't cost much a year! Choose a platform suitable for your own development! Promote your products on the website and do marketing! Packaging products, plus beautiful pictures, vivid text description! It is easy to attract customers!

Online customers are massive, as long as the promotion is done well, customers are indispensable! When customers see that your products are more in line with their wishes, they will contact you actively and ask for cooperation, which is also the main way for many factories to receive orders!

This is the problem of word of mouth. The products are of high quality and high efficiency, and the cooperation is very pleasant! In the same industry, in a circle, friends of friends are your future customers! As long as you meet friends in need, you will be willing to introduce them to you! These are high-quality customers and can bring you great benefits! In a sense, doing things is still important. You deserve to make friends. Good relationships make it easy to win customers!

Try to manage your contacts, because your resources are getting wider and wider. Orders from the factory will continue! The power of contacts is great! So, don't let go of any small customers, maybe they will develop into big customers in the future, all of which are potential stocks!

Many big factories, in the peak season of production, have a particularly large business volume! It's too late to have children by yourself! They send a single order to the factory to do it! Need to get through the relationship to get it! Many small factories can survive on these foreign orders!

If you want to take these orders, your comprehensive strength should be enough! Upgrade from hardware facilities, equipment and all aspects! Although the profit of the outbound order is not very high, it is too big to hold! Many people make money by exporting!

If the factory wants to have a steady stream of orders, it must learn to manage, manage the contacts and manage the products! Through continuous accumulation and innovation, slowly get on the right track! Make products with your heart and win customers! Although the factory is difficult to do, as long as we persist, we firmly believe that the entity will get better and better in the future.

I happen to be running a factory and have been to many former factories. There are successes and failures, and everyone takes orders in different ways. It can be said that the Eight Immortals crossed the sea and showed their magical powers. Let me talk about the logic of my accepting factory orders.

If your factory has been working for a long time, and it is also the top manufacturer in the industry, if it happens to have a high threshold, then you will basically not worry about the order. Many OEMs will come to you through peer introduction or online search, or even government recommendation.

For example, I make drinks, and now I make juice. There is a technique called cold pressing and canning. The common technology is hot irrigation, that is, heating to more than 70 degrees for half an hour. This will cause great damage to the taste and nutrition of fruit juice. However, cold irrigation production lines are generally imported, and the whole line is turned on. Therefore, generally, factories without strength have no courage to be integrated. The industry is good at cold pressing, and few factories are willing to do OEM. Therefore, the supply of large manufacturers in the industry is in short supply, and they must be arranged in the peak season.

Since the host is asking this question here, it will definitely not be a big factory in the industry. Most small factories are really hard to survive. Now most of them would rather do channel trade than build factories. Because the return on investment is really poor, you have to build your own factory to sell, the factory has to worry about it, and the channels have to worry about it, and the cost is high. I have seen many small factories, and now there are basically the following operation methods.

1. Find a powerful channel supplier.

This kind of trading company is hard to find, and some powerful trading companies do a lot of business. However, such a company will also depress your price. Unless your product is distinctive or the price advantage is obvious.

2. Talk to the salesman about orders and channels.

There are really few sales in the factory now. Most of them are willing to be real estate agents, selling cars and insurance. I don't want to be a salesman in the factory, because the products are too difficult to push and I can't get a high commission. If we can train several powerful salesmen and talk about several heavyweight lists, it will be enough for the factory to survive.

3. Do your own e-commerce

When I made my own Pinduoduo and Taobao, many of my peers actually made them directly on the platform, which really made me sad. Some are also sold on the platform, especially in the early stage of the platform. Taobao's bonus period has passed for a long time. The year before last, Pinduoduo supported a number of manufacturers. I saw that the sales volume that sold the most reached 5 million. Hundreds of thousands of manufacturers also sell a lot, mainly relying on low prices to do activities. Therefore, it is basically difficult for general dealers to survive in Pinduoduo, and there is no advantage in price.

Products must have bright spots and innovations. Most small factories have no way to smash advertisements, so they can only rely on innovative products to make users accept them quickly. Do a good job in product positioning, identify target customers, increase added value, and get twice the result with half the effort.

The orders received by the workshop mainly come from the following aspects:

First, there are orders from salesmen. Some companies are called salespeople, and Japanese are called salespeople. They use company profiles, or friends' introductions, or trade fairs to promote the company's products, and call on interested potential customers to lobby them to place orders.

The second is to promote products through various platforms on the Internet, such as Tmall, Taobao, JD.COM, Amazon, etc., and leave the workshop to wait for interested people to place orders, including TV advertisements and various online and offline publicity means, so that more people can know about their products and wait for the arrival of orders.

Third, establish your own website to show the production technology and production concept of products. If the product has a certain popularity, there will be a steady stream of orders through the company's Logo brand effect.

Fourth, the customer's R&D engineer specifies the products to be used in the design and development stage, and then the order will naturally come to the workshop, which is generally the mode in Japan.

In short, as long as we produce good goods with good quality and low price, put them on the market competitively, and they are necessities in some fields, we don't have to worry about the problem of no orders.

There are two kinds of entrepreneurship: one is a self-employed shop, which is generally opened on the street, and customers are self-invited. Of course, they can also attract tourists by posting billboards, doing activities and distributing leaflets. With the rise of the Internet, there are more online stores now, which is relatively difficult. Even if you don't have much experience or channels, as long as you choose the right location, the product quality is not bad, and you can generally survive; The other is to start a company, which is more difficult, so how did the factory order come from? Except for those who have special care, most of them started from the work of the founder.

Give a real case: this is the boss who once talked about his family history when he visited a company. Before starting a business, the boss of enterprise A worked in several local shoe factories for more than ten years and became a middle-level leader of the enterprise. 1997 Hong Kong returned to China, resigned to start a business, and all he did was process shoes. Where did his order come from? I got it from several factories where I used to work (so it doesn't matter if I started my business, so I have to have contacts, which is why I don't want to start my business easily because I have no work experience). Of course, the orders I received in the peak season are overwhelming, while in the off-season, several factories can complete them themselves, so he has no orders, so this problem is very troublesome.

So, he worked as a processing factory for a year or two, recruited several salesmen and himself, took samples and went to our local trading enterprises (these enterprises don't have their own processing factories, and some products need to be processed and can only be delivered). At a lower processing price than others, we successfully talked about several trading companies. At this time, the business volume can almost meet the demand of the whole year. With the increase of outsourcing of foreign trade companies and large enterprises, the number of his factories is also increasing.

People are ambitious. After the annual sales scale of the enterprise reached 50 million, he began to consider producing his own brand. Of course, one of them has no advertisements and belongs to a small brand. There are neither franchisees nor supermarkets. Second, the scale cost of investing in direct stores is too large and the prospects are unknown. At this time, exhibition became his goal, because many products in the enterprises he processed were actually exported abroad, so since 2005, he began to participate in various exhibitions (such as Canton Fair, World Expo, CIFIT, China-Asia-Europe Expo, China-ASEAN Expo, etc. ) and received some orders. Since then, his business operation has been divided into two parts: one is agent processing; The second is the sales of their own products.

With the continuous expansion of production scale, enterprises also put some print advertisements in our local area to gain a little popularity, and also set up stalls in the shoe city set up by our local government. Slowly, wholesalers all over the country also wholesale their shoes with poor quality. On 20 10, they set up a network business department and began to accept orders from direct stores such as Alibaba, Taobao and JD.COM, and the development of the enterprise was gradually on the right track. 49660.88668688666

To sum up, factory orders come from several aspects: first, the boss's connections or interpersonal relationships to order; The second is the expansion of sales staff; The third is to participate in various exhibitions; Fourth, all wholesalers or downstream customers come to the door by themselves; The fifth is the receipt of goods through the terminal channel (direct stores or franchise stores, as far as the example I am giving now is concerned, the last step has not been done yet); Sixth, online orders (but online orders actually need advertising promotion, otherwise the number of orders is very small).

PS: Finally, the boss said that before you were a famous brand, under the condition of the same quality (unless you only do short-term business, the quality difference of most factories will not be too big, because the quality is too poor and the qualified rate is too low, no one will want your goods in the future), the only thing that can win is the price, so the profit will be lowered in the early stage, and price competition is actually the most effective weapon.

I am a person who specializes in network marketing. How can I know how to take orders from a physical factory? But the problem is just the opposite. If we don't have a deep understanding of the supply chain details, production processes, sales methods, market demand and brand planning of physical manufacturing enterprises, it is difficult to do online marketing on the Internet.

Let's start with an entity example!

I once worked in an entity enterprise in the Pearl River Delta region (the name of the enterprise will not be disclosed). The main business of this enterprise is to process and produce high-definition data cables, such as high-definition HDMI cables on our TV sets and projectors, which are relatively large in scale and mainly use OEM, ODM and independent brands. Market distribution includes domestic market and foreign trade market.

First of all, OEM and ODM OEM are divided into domestic OEM and foreign OEM. OEM is mainly aimed at the orders of supporting products in the same industry, domestic distributors (distributors) and engineers, mainly B-end. What does it mean to complement each other in the same industry? Even companies that place orders for your factory produce data cables, but mainly mobile phone charging cables and chargers. If a customer orders all kinds of data lines from him, he must recruit a factory. Dealers know that there are many brands of companies that do brand transactions, almost all of which are foreign OEMs. Then the order sources of these two types of customers are mainly:

1. Salespeople visit the same factory or dealer to get orders;

2. By participating in the annual electronic exhibition, as an exhibitor, let the participants at home and abroad know about the products they can produce and get orders. Most foreign trade orders come from this aspect;

3. Enter B2B network platforms, such as Alibaba (domestic and international stations), Amazon, HC and other B networks for promotion.

4. Promotion of enterprises in official website (factory strength display and product display) and contact information, etc.

5. Participate in enterprise bidding (the enterprise won the bid for cable projects of radio and television networks in several provinces of China).

6. Reference of network resources

Secondly, it is the order of its own brand, which is mainly aimed at C-end users. This piece is very important for its own brand packaging, brand image and brand planning and marketing, mainly for end consumers. Enterprises mainly sell in the following ways.

1. Enter consumer goods e-commerce platforms, such as JD.COM Mall, Tmall Mall (including Taobao), and malls operating independent websites.

4. Through the operation of the new media platform and the strong promotion of the brand, consumers will directly or indirectly buy it.

3. Business personnel develop municipal agents and project installers.

4. Real estate engineering orders, there are a lot of embedded projects in real estate. Different products have different development methods here.

The above are the sources of general factory orders, although here I mainly analyze the business and market development of a wire rod factory. In fact, it is similar to most factories and enterprises, and I hope it has reference value for you!

Of the other answers, only a part was answered. One more thing.

1) In a company/factory, the boss is the biggest and most powerful salesman. The boss dares to open a company/factory, which shows that he has certain interpersonal relationships and can receive business. I want to have a certain business, at least to ensure that the company can run.

2) Participate in various trade fairs/conferences, etc. And attract tourists by showing their products to talk about cooperation. For example, the Canton Fair that just ended a few days ago.

3) Participate in the bidding of some big factories. For example, the automobile main engine factory is actually an assembly factory, and most parts are imported. State-owned enterprises like Chang 'an hold a supplier bidding meeting every year. Although Chang 'an is a big company, its suppliers are mostly small enterprises.

To find business, we should combine our own products and find the right method.

The factory is the place for R&D and production. R&D and production are not aimless, but carried out in a targeted and planned way. Orders are their purpose and plan. So where did the order come from?

First of all, orders always come from the sales department. Sales is the profitable department of the factory. They will look for the right customers or potential customers according to the factory's ability, and get customer orders after repeated visits, so as to earn profits and support the factory.

Second, orders come from the Internet. Now there are many internet platforms, which serve as intermediaries to bring customers and factories together, so that they can form cooperation and generate profits.

Third, the order comes from customer recommendation. Because your R&D and production make customers trust, customers think you are a reliable choice, so they introduce you to their customers and let them cooperate with you directly to give you orders.

Fourth, the order comes from inside the factory. There will be many people in the factory. In addition to sales, there may be some employees' family members, friends and relatives who also have needs. They may also become a kind of salesperson to help factories get orders.

In a word, orders come from all directions, but they are definitely not enjoyed, but obtained through various channels and means. If you sit back and relax, you will sit back and relax!

Every industry has a production chain, and every brand will not entrust its products to a foundry unless the foundry is strong. Therefore, your question should start from your own strengths, which part you are good at, such as uppers or shoelaces, combined with your technology, and then set the scope of customers you want to OEM according to your output. Every brand has several departments. You need to contact the design department and the production department to find a way to cut into their production chain or cooperation. That's all I know