20 1 1 What textbooks do you need for the marketing major of Fuzhou Donghua Institute of Technology?

Principles of management, marketing, microeconomics, macroeconomics, operational research, statistics, accounting, financial management, economic law, enterprise strategic management, consumer behavior, human resource management, international marketing, market research and prediction, sales management, brand management, sales and negotiation skills, marketing planning, advertising, e-commerce, etc.

Brief introduction of professional (partial) courses

1, marketing, course number 05 103 1, class time 5 1, credit 3.

This course is the core course of economic management specialty, which mainly teaches the introduction of marketing, including the connotation of marketing, the analysis of marketing environment, the formulation of marketing strategy, market segmentation and positioning, the content of marketing combination strategy and the organization and control of marketing.

2, marketing planning, course number 05 1032, 36 hours, 2 credits.

This course is a specialized course for marketing majors. Mainly teaching methods and skills of marketing creativity, planning and implementation of marketing strategy, brand planning and implementation, advertising planning and communication, integrated marketing planning, product planning, price planning, public relations planning, promotion planning, channel planning, new product listing planning, etc. Let students master basic planning skills.

3, brand management, course number 05 1028, 36 hours, 2 credits.

This course is a professional course for marketing majors, mainly teaching the formulation and implementation process of enterprise brand strategy, including the meaning and composition of brand, brand design and communication, brand extension and promotion, the cultivation and consolidation of brand loyalty, brand control and protection and other practical contents. Enable students to master the most basic brand management methods and skills.

4. Sales management, course No.05 1025, 36 hours, 2 credits.

This course is a professional course for marketing majors, which mainly teaches the recruitment and training of salespeople, the analysis and application of customers' purchasing psychology, the formulation of sales plans, the control of sales process, the collection of money, the assessment and encouragement of salespeople, etc. Through study and training, students have the basic qualities and conditions of a sales manager.

5. Advertising, course number 05 10 17, 36 hours, 2 credits.

This course is a specialized course for marketing majors. He mainly teaches practical advertising planning skills such as advertising analysis and positioning, advertising creativity and planning, advertising design and production, advertising release and communication, advertising budget and effect evaluation. Make students master the basic methods and skills of advertising promotion.