Is it feasible to enter the network about car+store expansion Xpeng Motors?

In June, the temperature in Beijing has risen to 30 degrees, and the summer mode has officially begun.

However, the recent upsurge is not only the climate, but also the booming industry layout in Xpeng Motors. After SAIC, Geely and other traditional car companies entered the field of travel, Tucki finally got the license of Guangzhou Automobile Network. As a representative of the new car-making forces, he also announced his official entry.

For a new force making cars, it is really strange that Tucki directly participates in the field of travel as a main engine factory. In addition, judging from its recent plan to promote the distribution of dealer networks at the same time, the pressure it faces is indeed not small.

Is it reliable to get into the network?

In fact, Tucki entered the network car sharing project as early as the beginning of the year. It openly recruits management positions such as driver operation management on the recruitment website, and recently added specific positions similar to those of network car drivers, further confirming the actual process of network car project. In addition, its established "Youpeng Travel" has been in operation for some time, and it is a matter of time before it is open to the public.

According to Tucki's preliminary plan, hundreds of vehicles will be put into operation in the core area of Guangzhou during the trial operation, which will cover Guangzhou before July.

However, according to the current information, the online car sharing operation mode in Tucki still adopts the traditional B2C mode. To put it bluntly, just like taking a taxi, you can only take a car, which is the same as taking a taxi in terms of experience. Compared with the * * * travel mode in which some users drive their own cars, this operation is not conducive to transforming users into car owners, and the configuration of the "network car" version of G3 has shrunk a lot, which cannot give users an intuitive experience.

However, there will be many problems in the actual operation of renting a car, especially in the field of enjoyment. Even the once-popular small yellow cars are mired in the quagmire, not to mention the operation of fuel vehicles and pure trams. Brother Tu, who collapsed a while ago, is the best example. Tucki, as a new force in building cars, has put its own G3 model into operation, so the pressure of production capacity and capital can be imagined.

There is more than one important project.

Despite the achievements of the first new army in the sales war in April, the delivery volume is still far from that of traditional car companies. The models that operate * * * and enjoy traveling need to be specially customized, and the production capacity needs to be questioned.

In addition to the online car rental project, Tucki's dealer recruitment plan released at the Shanghai Auto Show has also made new progress. As of May this year 17, more than 120 authorized stores in China have completed the intentional payment. For Tucki, * * * travel can only be regarded as one of the important projects, and the layout of offline dealers has been in full swing here.

In today's auto market environment, new energy vehicles are an inevitable dark horse, but they are on the rise when subsidies drop and the overall sales of passenger cars decline. In addition to favorable policies, new energy vehicles are also the easiest type to combine with intelligence, and simpler control methods accelerate the realization of intelligence.

Therefore, the layout of Tucki's online car ride is not only for publicity, although the idea of internal digestion cannot be said to be completely established, there are reasons. However, while solving the internal contradictions, there is another possibility that the network car will use B2C, which paves the way for the subsequent automatic driving and accumulates data for the operation of the system.

However, according to the information currently known, Tucki's positioning of "Youpeng Travel" is not higher than the market price, but it is also higher than Didi Express. According to the price comparison of "Easy Car Exchange", it is found that it belongs to the same charging standard as the Li Orange car, but the unified model should be considered as a higher advantage.

Of course, the field of travel has actually reached the saturation stage. At present, there are mainstream travel giants such as GoFun of SAIC, EVCARD of SAIC, and Cao Cao Special Car of Geely, and countless small travel companies compete for a few potential users.

Today's travel market is no longer dominated by Didi, and it is still unknown whether Tucki can enjoy travel profits through * * * *. Not to mention the release of the next model P7, and the dealer network just mentioned. But considering that Tucki once set the banner of annual sales of 40,000 vehicles, such efforts are inevitable. Since there is no history of BBA and no feelings of AE86, it is unreasonable not to work hard. @20 19