How can we make company salesmen improve their sales enthusiasm? Increase sales?

First, let's talk about how to satisfy the salesman's sense of belonging. We should give our employees a sense of belonging, and the most important thing is to respect them. Salesman is not only a formal employee of the company, but also the most important and valuable asset of the company. He is the most direct embodiment of our economic benefits and the owner of the enterprise. Every product of ours is sold through them. They are the biggest contributors to the enterprise and colleagues we should respect more. Only by establishing the concept of leading and serving employees, employees serving customers, helping others succeed, and at the same time, can they win the trust of salespeople, and they will have a sense of belonging and responsibility to the enterprise, feel that they are the masters of the enterprise and are willing to dedicate their youth and sweat to the enterprise. We should not only provide competitive salary for front-line sales staff, but also provide them with the benefits and insurance enjoyed by all regular employees. Let them participate in the decision-making management of enterprises, participate in a series of trainings of enterprises, and improve their learning ability. An enterprise is a university, in which they can keep learning and growing. Some people say that an excellent salesperson can liberate a sales point and a group of excellent salespeople can liberate a city. Numerous facts have proved that talent is sales force. Maslow's demand theory holds that people have both material needs and spiritual needs. We can't unilaterally think that as long as we raise the salary of sales staff, we can improve their enthusiasm, and sales staff also need the spiritual encouragement, recognition and honor of the enterprise. Salespeople working in an enterprise like ours can not only feel the sense of honor brought by the brand, but also feel the sense of accomplishment after the collective sense of honor and personal value are realized by the management of the enterprise. If someone asks: Where do you work? We will proudly name our company, which is the charm of the brand. When they sell each of our products to customers at the point of sale, they will have a sense of accomplishment in realizing value. To satisfy the salesman's sense of belonging, we should also reflect the humanistic care of the enterprise and the respect and attention of the enterprise to the front-line employees. For example, during the employee's birthday or illness, the company can show concern. Leaders and employees buy flowers and give gifts to employees to visit. When the holiday sales are busy, the company can also send someone to the sales point to send water, flowers and red envelopes to express condolences and incentives, which is also an important measure to satisfy the salesman's sense of belonging. These are all important ways to satisfy the sense of honor of salesmen, enhance the centripetal force of employees and improve the enthusiasm of front-line salesmen. In practical work, everyone has a desire for success and a requirement for growth. Sales people also need to keep growing. It is our principle to put the right person in the right position, but when we recruit, it does not mean that the salesman will always be engaged in sales work. In our forum, Mr. Chen emphasized that when recruiting salespeople, we should consider their growth and knowledge structure. Facts have proved that a large number of excellent salesmen, trainers, market and business executives in some enterprises have grown up from front-line salesmen. In the growth process of sales staff, we should help them to establish a correct mentality and thinking mode, do a good job in career planning and improve their learning enthusiasm. We often mention in training that mentality determines everything. The power of positive attitude is very important to keep the sales enthusiasm of sales staff. As the person in charge of business and marketing, you must guess what the salespeople think. We can't ignore the change of salesman's mentality and be indifferent. Sales is a highly competitive job, and their thoughts are prone to fluctuations. Only by helping them to establish a correct mentality and thinking mode and truly love their work from the heart can they mobilize their enthusiasm and energy. On the one hand, they are required to establish a boss mentality to work, not a part-time mentality. Every point of sale is regarded as its own business. I invested my strength and wisdom, the company invested in brand and product sales, and the dealers invested in funds and venues. We're all partners. Can't reflect that I am working for an enterprise, just earning a salary. On the other hand, let employees understand the truth of being a man in advance. Develop a subconscious mind to sell products first. Break through the stereotype of self-thinking and cultivate perseverance and honed will. When it comes to career planning, many people think that only college students need career planning. Salespeople have low academic qualifications, have no development in the company, can not get the attention of company leaders, and often ignore the guidance of their personal career planning. In the long run, this view will form a stereotype in the company, and salespeople will lose their original enthusiasm and enterprising spirit if they work in the company for a long time. Therefore, it is an effective means to help salespeople locate their professional quality and cultivate self-management consciousness. Specifically, it can be guided from the following aspects: First, help salespeople find the correct career orientation. As we all know, sales are boring and monotonous, and it is easy to get tired if there is no correct career orientation. Only let them know the three levels of career orientation, that is, making a living, job hunting and job hunting. Making a living can only make a person support his family, and finding a job can only make a person have a little savings, so that a person can enjoy his life and work. Only when salespeople find pleasure in their work can they keep their enthusiasm for their work. Only in this way can we maintain our enthusiasm for learning and constantly improve our sales skills. Second, help salespeople plan their career, from survival to promotion. Career planning can make them realize that a tall building rises from the ground, and anyone can become immortal as long as they do their job well and temper themselves in ordinary posts. At the same time, we should realize that we should not be satisfied with ordinary work, be positive and passionate, and achieve more results every day. Upward development. In my years of experience in grass-roots management, many excellent salespeople have taken up the positions of business director and marketing director, and some even became trainers of the company. We believe that the most important way to improve the sales skills of salespeople is continuous training, training and retraining. Carrying out multi-level, multi-channel, multi-form and high-intensity training is an effective way to improve the skills of salespeople. For example, some company leaders propose to spend 80% of their time studying the shortcomings of competitors' products and 20% of their time refining the selling points of their own products. This kind of training is very targeted. Very effective and practical. However, in the process of training, we should not only carry out the training of corporate culture, product knowledge, consumer psychology, product characteristics and other knowledge, but also carry out passionate training. Every week, we should give enthusiastic training and counseling to the sales staff to keep their enthusiastic habits. Passion training also helps to cultivate the self-confidence of sales staff. At the same time, it is also an effective way to carry out post exchange, target traction, sales competition, mentoring and acting.