Which village in Beijing is more prosperous? Northeasters or foreigners live in large numbers. I want to open a small restaurant.

To open a small restaurant, many people have such a wish. On the surface, the restaurant owner and the guests of the branch who cooked by themselves are over. In fact, even if you open a small restaurant, there are many ways and things. How to purchase raw materials to make the most money and worry? How to configure the equipment is the most reasonable ... Sometimes, the success or failure of this restaurant in some aspects directly affects it. Analyzing the problem and closing a unique small restaurant is the main step, and some companies are also investigating enterprises in the proprietary technology industry.

Step 1: Select a storage.

The best choice for two local residents.

Where the office is densely populated. Choose a business that can guarantee noon in the company office. Hangzhou restaurants often have too many empty seats at noon and not enough seats at night. The old shop really cares about the business at noon. Only in this way can we ensure the benign operation of the day. Hotels in Hangzhou, western cities, commercial and residential areas, often break down, the characteristics of some small restaurants. There are many channels.

Choose a store. Store advertisements, media advertisements, and calling the landlord before the new house. Another way is to contact the shopkeeper directly, no matter what the other party is going to do now, there are probably many choices. In this way, it is more tiring, but the effect is better. shop

You can use the influence of Duolong.

Don't think that many shops are not suitable. Streets are more unique, and small hotels and shops have commercial influence in Duo Long, which will not be easier than using them alone. The most important thing is to distinguish many stores from other stores.

A place where small hotels gather in Hangzhou, a general search criteria: (The details are included below: before the market is opened, the success of a hotel is the best guide, and their entrepreneurs are very helpful to these stores +0 1 visit).

Spicy Street in Wu Qingzhi: The famous demolition spicy restaurant near Yuquan Campus of Yugu Road was moved to nearby Wu Qingzhi,10,78 spicy restaurant. Shulu road

Baodi is unique, small hotel group: 12 small hotels, business is deserted. Since 200 1, Pipachuan Noodle Restaurant, Liu Jiaxiang spicy chef Auntie Dumplings, 900 bowls and Fisherman's Music Shop have also become a lively food street with their own characteristics.

On the road between Xinlu and Wen Yuan Road, there is a small hotel group: there are at least 13 shops and small hotels with their own characteristics, not just one area? ? 5600 square meters? , less than 100 square meters of shops. The restaurant has wonderful and mysterious reasons, such as Tonglu home cooking, Montreal chicken nest and chicken flavor, Yu Xiang Light Hotel, Laoshan noodle restaurant, Huaxi Village Building, Rongji noodle restaurant, Green Valley, Sichuan Province and Victoria, so the king went to the restaurant.

Xinhua road area: shock lunch, temporarily remember the old chef Tongshan farmhouse food, Shaoxing Nong 78 professional pub made quite good local food.

Overseas Chinese Hotel in the back: Feile is a restaurant in a good hotel, where Hangzhou chefs who are frequented by rich people arrange their appetites.

Zhongshan North Road, Stadium Road and Fengqi Road: a casserole Hongshun dumplings, 900 bowls of Wenzhou bone pot rice noodle shop, Lanzhou Lamian Noodles shop.

Sublet shop

Be careful, it is almost an open secret that the sublease income of the catering industry is part of the sublease fee. Therefore, new entrants must be careful to sublet to other people's stores.

Sublease shops should pay attention to some defects: first, because the sublessor has encountered road demolition projects, it has been unable to open its own business, and only sublease can recover the initial investment. When looking for a nearby store, the store owner must ask carefully which scheme is the best, and ask the housing management or business department. If a place is about to be demolished, the local industry and commerce will generally inform it. Second, the original restaurant sewage problem, the temperature is limited, has been asking not to continue, but the lessee does not know the inside story, until the sublease fee gives up everything, but can not open a shop. In this case, it is considered that most of the houses are downstairs. Third, if the rent drops, others may not provide the real estate license. In this case, the business license will not be given. In the fourth case, in the business of other stores, the speculation king sublets at the cost price. Hangzhou self-help boss likes it. When I took over this store, I found that it was very difficult to be depressed and then be king.

If a store sublets after a long period of time, it must also be very careful. There is a saying in the catering industry in Hangzhou: a paralyzed restaurant is not good at feng shui, and it is difficult to do well after several changes of hands. Sometimes, this store seems to have many functions, but some hidden weaknesses are hard to find. For example, although it is located in the center of the city with heavy traffic and many commercial buildings nearby, it may be inconvenient to park and get in and out, and business can still be done.

Step 2: Locate the selected product.

Product positioning at the beginning of the facade. For example, characteristic hotel opened a 300-square-meter store.

Development trend of prison food safety in a city. For example, three years ago, Jinhua casserole was very popular. A casserole shop of more than 300 square meters earns 1 10,000 dollars a day, with a gross profit of 50% and a net profit of 30%-35% year-on-year. Some bosses of Hangzhou Catering Sichuan Restaurant picked up the steam and saw the consumer market, specializing in local spicy dishes in Quzhou City and Longyou Jiangshan City.

The popular practice of small restaurants with Hangzhou characteristics is to introduce local grain directly into Zhejiang Province. Jinhua Casserole Shop, Shipu Seafood Shop, Tonglu Hotel, Dongyang Hotel, Wenling Hotel ... These functions are relatively small hotels, so they are very popular. Some people simply call them Tujia No.1, a native of Hangzhou all over the province, because Hangzhou has a large foreign population, especially small hotels with local characteristics. First of all, you are like azaleas, No.51Stadium Road, a restaurant with western Zhejiang style.

If you do this, it will be difficult to purchase raw materials completely and truly. Province, convenient transportation, procurement, many Zhejiang-style small hotels around the common vegetable transportation places

Positioning, can you judge the name of the customized dish? Single, main course, or naming, has a direct and significant impact, such as the name of chicken company and boiling fish, "Tonglu cooks at home, or directly names, both of which are good."

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Store decoration and positioning. The consumer demand of diners in stores is rising, and the store environment is getting higher and higher. A good environment can sometimes even become a key factor for success. Three or four years ago, Hangzhou's affordable grand hotels, luxurious environment, won many benefits at one stroke. Since the end of last year, many small and medium-sized hotels in Hangzhou have also begun to make a fuss about the environment.

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Store environment does not represent the design of investment. Sometimes, spend a little more money and design mud walls on the walls to reflect the positioning of Tujia cuisine. On the other hand, it can attract customers. Since last year, there have been some small restaurants with high grade and exquisite decoration in Hangzhou. The business is not bad, mainly because the environment is better than others.

Decoration is a very complicated process. Most people don't like restaurants and home decoration, but there are also professional problems related to environmental protection and fire professionals. During the renovation, it is best to find a chef or someone with catering management experience before the renovation. They can offer a lot of advice. /a & gt；

Step 4: Recruit employees

Talent is the key link of restaurant opening. The staff of the small restaurant split in two. First of all, the chef and waiter are responsible for the front office service in the kitchen.

The number of employees in the 300 square meters specialty restaurant is in the kitchen. According to the number of dishes, there are generally more than a dozen people, chefs, nine warehouses (side dishes), playing in Holland, doing housework and cooking. However, some kitchens have 30 hotels in China. On the way up the mountain, from the types of Chinese food to various western-style dishes, due to their relatively high-end positioning, they naturally need to be multiplied.

Four common ways to find a chef: first, the boss directly pointed out that this is mainly suitable for small areas? Restaurant owners and position their own dinner dishes. If you feel better, you want to poach directly from the store. Point advantage: the boss has every chef's skills to maximize each value. In Hangzhou, the salary of a chef in a small restaurant is about 3,000 yuan, which is more than the average chef 1000.

In Hangzhou, Hangzhou Catering Hotel Industry Association can provide chef recommendation service for free. The association will need a large number of people for simple guidance. The telephone numbers of the new kitchen shop are 872 16673, 872 16674.

Another way is to outsource it to others. Find a chef, the chef in charge of recruitment. The distance of 300 square meters depends on how many American foods and grades are positioned. The signing fee of the chef in that month 10000-40000 yuan, the salary of your chef. The boss signed a contract with the chef to ensure the gross profit rate of the vegetables produced, but also to ensure that they passed the health inspection and fire inspection of the competent department. So the boss is worried that you can manage a chef. Disadvantages: the boss doesn't manage, and one day the chef, kitchen and crew will all be changed. Once the chef cooperation is over, it will have the greatest impact on the operation of the whole restaurant. Hire someone to contract the kitchen, and the chef will get more salary from the kitchen staff in order to make more money.

The fourth way is to ask the catering management company to do it. Hangzhou catering market is becoming more and more mature. Celebrity catering management companies and other professional catering management companies are not only well-known investors such as Typhoon House, Earl Chuan Hotel and celebrities, but also return to more than 30 small hotels to export kitchen management. Hangzhou Baoshan rural catering management company,

The training camp is held in its own shops and restaurants. Most of these owners are company chefs and have good experience in kitchen management. Catering management companies usually have their own industrial chain to attract investment, and there is a relatively stable team of chefs who manage the kitchen. On the surface, they seem to have almost the same negative obligations and advantages of individual kitchen contracting: individual kitchen contracting, and the randomness of employees' salaries will often affect the chefs of stable teams. The management and operation of the company is relatively transparent, and the management company often brings some new dishes.

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Step 5: Customize the equipment.

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Kitchen equipment, including three items in the kitchen: electrical appliances (refrigerators), cookers, radios and watches. Senior chef's working place: Hangzhou Ceramic Market, purchased from Tao Qiu Road Store.

Small items mainly refer to hardware: stainless steel bowls and basins, chopping boards, spatulas, and small commodities are bought in ceramic markets and specialty stores in the market, if you want to find them. Cheap places, you can go to hangzhou east railway station, Yiwu market, Yongkang hardware market, the same thing, as long as the commodity price can be cheaper than the third place, in these places.

Customers can use chopsticks: ceramic markets and specialty restaurants, as well as customized supporting dishes and functions. In a stall-style pub, some people will buy second-hand goods in order to save the upfront investment as much as possible. Some changes in hotels, frequent changes in dishes, and dishes in some small restaurants look good. Shopkeepers and hotels can buy them at very low prices in advance.

/& gt； In the unfinished catering industry, chefs are generally responsible for guiding the procurement of equipment. This is very important, because in a large kitchen equipment market, some kitchen equipment looks very useful and practical, but for chefs, there is not much useful experience to know what kind of equipment.

I also noticed that some shops have kitchen equipment, which is not what you want, and the open design of restaurants, the rent is declining, and white is often a lot of money.

Subletting to a hotel can sometimes save the process of purchasing, but many times when you really run, you will find that some equipment can't be used, so they will have a decision that professionals can see, otherwise you can only throw away the old equipment and pay a large subletting fee for nothing?

If you want to save money, you still have a long way to go to Hangzhou, Shaoxing Road and Tao Tao, depending on your luck. Sometimes they have a kitchen set and some products in stock, as well as some second-hand goods. Another way is to find kitchen equipment manufacturers, kitchen equipment manufacturers, and at the same time sell new products, recycle old equipment and buy second-hand equipment, which can save one-third of the money compared with buying new equipment.

Step 6:

The store firmly grasps this link from raw material purchasing and purchasing. The boss's personal buyer, cashier, and one of the members of investment management companies in many small restaurants. Even if you can't kiss, find a friend to do these two jobs.

Drinks and condiments:

Method: Go to the food market and buy a supermarket. Free choice, because cash settlement, sometimes you can choose a cheaper price.

The major of direct contract signing is the most commonly used method. All beverage and spice companies are responsible for delivery at any time, and the boss takes a fancy to the most important reason for opening an account, once the general industry practice account is delivered one to two months later. The company has a certain sales rebate, depending on the sales volume. The percentage of kickbacks will not be more expensive than the cost of selling kickbacks and purchasing goods in markets and supermarkets, and will increase from 5% of sales to 12% year-on-year, depending on your own suppliers? Negotiation. Some restaurants don't take back the deduction and the supplier's entrance fee. According to industry insiders, the disadvantage of this method is that the interests of suppliers and restaurants with close cooperation cannot be tied together, which is not conducive to sales.

The waiter is happy to accept the delivery from a professional company because he can get the corkage fee. The industry and commerce department is responsible for the corkage fee. "Commercial bribery of the clerk of four or five small restaurants. When business is good, a waiter charges seven or eight hundred yuan for opening a bottle. Hotel staff don't charge a bottle opening fee every month, but in such a small restaurant, the boss will charge a bottle opening fee directly, and the waiter aims to stimulate the enthusiasm of the waiter.

Ingredients for dishes:

Frozen shrimp, fish and other aquatic products, if you want to choose good and high-quality aquatic products, you can go to large supermarkets, subway stations and trust-mart to buy fresh seafood and daily vegetable consumption at the agricultural products market and agricultural products and aquatic products market in ji Omi. Shopkeepers will go directly to the nearby farmers' market to do this for a long time. Is it a relatively fixed booth for suppliers to provide some storefronts? Major surveying and mapping enterprises and fixed booths can open an account by delivering goods to your door, but it is best for the boss to go to the market to supplement them in person. Second, look at the new materials on the market and pay for themselves. Purchase tip: BR/& gt；;

The purchase and withdrawal of stalls in the bistro market won many dishes. You can go back and sort out some good materials, and the price is very cheap.

As a raw material procurement, the price is also cheap. For a restaurant operator, it is very important to have professional knowledge and begin to realize that it is necessary for some bosses and chef assistants to distinguish the quality of raw materials, especially seafood procurement. Experience is very important. For example, if the same shrimp is bought at the price of one catty in 20 yuan, different people may have different lines. It can be seen that a few days after these shrimps were bought back, many restaurant seafood buyers bought a small part of live seafood, and the price of seafood was two-thirds or more lower than the normal price. As a promotional item, selling it to customers at a very cheap price often leads to happiness, which will be a management trick.

Characteristic hotel with Hangzhou flavor. Actually, do many people know the real you? Everyone is open to competition for raw materials, not only to see who is authentic, but also to see the authenticity of raw materials. The shop is good, and most of the raw materials are purchased directly from the local area, which is especially common around some restaurants specializing in Zhejiang flavor, not only because of convenient transportation, but also because the procurement cost is cheaper than Hangzhou! Daily consumption of raw materials is not much. Small hotels may wish to refer to the practices of the following bosses.

At Yingshanhong Zhejiang Western Restaurant, Boss Li calculated an account: Except some ginger, pork and common condiments are raw materials purchased and stored in Hangzhou, radishes, lettuce, cabbage, onions, garlic spinach, vegetables and taro are all purchased from local rural areas. These dishes are all grown from soil, fertilizer and water, with rich flavor and guaranteed quality. Go directly to the farm to buy it, at least in Hangzhou, which is almost one third cheaper. For vegetables, the purchase price for a few days is from 1 yuan per kilogram to 1.2 yuan and Hangzhou markets are at least two yuan per kilogram. Lettuce 1.4? 1.6 million, Hangzhou Farm now sells 2.4 yuan per kilogram. The purchase price of these wild farm vegetable shops is relatively cheap, bracken 1 yuan, lichen 1 yuan per kilogram. If you buy at least 20 bracken and lichen in Hangzhou, 3 yuan 1 kg. According to Mr. Li's passengers, these dishes are usually two bags from his home to 7: 40 the next morning in Hangzhou, and the transportation cost is 10 yuan per bag. One person is responsible for purchasing, even if the transportation cost and salary cost of the buyer are added, the monthly raw material purchasing cost can save more than 30 million dollars. A silk hair high dragon tour shop sells it, and parents do it at home, so the cost is relatively low. The average income of sponge cake is $3.50, and the average monthly price is $3,500, half of which is technical.

Main steps of shopping mall approval process

Basic steps of operation, but it must be remembered that in these actions, the approval process is carried out at the same time! It is best to apply for approval procedures and consultation to avoid spending money in the wrong way.

Before opening a restaurant, the application needs to be approved. To obtain a business license and permit in the industrial and commercial department, you must obtain a health permit and an environmental protection department.

Individual industrial and commercial households have opened a small restaurant, for example, specific procedures for access and identity cards to the local industrial and commercial registration name. Remember, this is only a name registration, not the previous business license, business license, and you must apply for the environmental protection department and health supervision within the jurisdiction of the sewage permit and health permit.

Application for pollutant discharge permit: First, after the application of each jurisdiction and the Environmental Protection Bureau is accepted, the staff will conduct inspection and guidance. On-site inspectors will decide what kind of range hood to buy according to the size of the business area. I wonder if the range hood installed in my home or environment can be used? The staff of the accreditation office reminded you to decide whether to rent a store or decorate it, which is the best, and the environmental protection department should consult. For example, some shopkeepers are backward farmers when decorating the outlet of the shop or the window of the kitchen. At that moment, I didn't know that the residents behind me were still complaining, and the final adjustment often cost money.

Application for health permit: find an application within the jurisdiction of health supervision, and then let the service staff of the restaurant carry out health examination and receive food hygiene knowledge training. On the premise of passing health examination and training, it is mainly manifested in the following aspects: First, it is complete, mainly referring to disinfection and cleaning facilities; When the ratio of processing site to business site reaches the restaurant, different parts of the ratio will have different requirements and need to be negotiated in advance.

Business license: two certificates, two certificates for rent, strong identification, application for business license, industry and commerce.

Before the opening ceremony, the fire department approved the fire water tank, which is suitable for the decoration of this area according to this demand.

Tax registration: apply within 30 days from the date of obtaining the business license and obtain the registration number according to the tax regulations of the local tax authorities. Copy of the business license and identity card of the operator. Individual industrial and commercial households open a small restaurant and pay 5% business tax. In addition, urban maintenance and construction tax and education fee plus business tax 1 1% are also paid, and part of the tax share is very small.

Analysis of food profit

For the gross profit of food in your own stores, the gross profit level is positioned on the "Create" menu, and you should have a basic control direction of gross profit .../a >

The gross profit of each restaurant is different, some dishes are not necessarily profitable, and some dishes are just to attract customers, and the profit is likely to be high. In Hangzhou, a small restaurant with a gross profit margin of several hundred square meters, after the comprehensive gross profit margin is 40%-50%, you must have good financial management, and it is best to have a set of daily financial statements to track the daily gross profit changes and adjust the food prices in time.

The following is the pricing experience of a small business owner who wrote this column: "For a hotel of the size of Qianjiang pork dish, you must be a cheap solid substance, and both young and old people understand sugar." Is it more expensive for you to do this than for them to go to the next point? I don't know what unusual dishes are grown with vegetables, which can increase gross profit. The unique product formula and the burning characteristics of your dishes will increase your price in a short time. The menu is very incomplete and was printed (or written) before the opening ceremony. It is very necessary for customers who pay rather than temporarily decide to discount to see you and hope to promote profits during the opening of the store.

Of course, the above is what some people think is the signature dish, usually the main course. The main course should not be too high and the price is cheap. It depends on your own idea.

Deli's gross profit margin is the highest, especially vegetables, because its unit cost and retail price are low, and the raw material cost is 10 yuan. For example, the local popular dish shredded pork fried bracken costs only 1 yuan in Hangzhou small restaurant, and the retail price is generally 10- 15. Fried taro with plush vegetables, the price is 8- 12 yuan, and the raw material cost is only 2 yuan.

Cooked food: Restaurant owners whose turnover is not high and their net income does not exceed that much will introduce some high-grade seafood in the menu, and the price of vegetables is above 20 yuan or 30 yuan as special seafood.

The gross profit of seafood in mid-range restaurants can reach 50%-80%, but common seafood, such as lobster, is not expensive. Others sell 98 yuan/kg, and you sell 120 yuan, and customers will not accept it immediately. Rare seafood is expensive and many customers will still accept it. There is a boss and a little shark. At the beginning, the standard price of the whole lobby in seafood pool was 38 yuan/Jin. There were no customers as a result. The long road to business is to take the shark's head and tail, cut them into pieces and sell them, and the price rises to 98 yuan. The result was quickly sold here, which can be summarized as a kind of consumer psychology: rare things are sold too cheaply, but people doubt whether they are real or fake big fish. Some people are afraid to start because customers can't prove his point of view at this time, and the cut parts are not the best, which is more reasonable to prevent betrayal. empirical rule

The boss has three jobs.

A180m2 local restaurant can accommodate 120 people, two stops from Wulin Square restaurant.

Initial investment: 80,000,265,438+053,000 yuan for decoration (including the purchase of kitchen equipment, dining table, tableware and other utensils), 654,380,000 yuan for rent, with a total investment of 23.3 million yuan. BR/>；

Business: The average daily attendance rate is 80%. Last year, the daily turnover was 3580 yuan, so after one year, not only the cost was recovered, but also some redundant business decreased. From October to March this year, the average daily turnover was about 3,200 yuan, and the per capita consumption was in 30 yuan. Paul spent 2200 yuan on the daily operation of the shop.

The boss's self-evaluation: the operating cost of a store is the budget. Insist on being in this small restaurant every day. The buyer, cashier and restaurant manager all carry it themselves. Many trivial things, such as the raw materials of kitchen dishes are not wasted, pay attention. After the guests finish eating, observe their own personal experience of the remaining dishes, so that the adjustment in the service process, the requirements of various guests and the inexperienced waiter will not lead the customers to decide immediately if they are dissatisfied with the future business discount, and the customers feel that the boss is easy to be sure and wants to do it again.

None of the eight elements can be missing.

Baoshan village, Hangzhou

Liu Ju, general manager, is one of the eight elements of a restaurant catering management company's successful operation, and all of them are indispensable: site selection, positioning, price service, environment, service, advertising, marketing and financial control are comprehensive services, including how to cook dishes, not only paying attention to the quality of dishes, but also providing customers with dishes with cultural connotations.

From Hangzhou to two or three people who eat more and more restaurants, some environmentally friendly, delicious and small restaurants, especially in the favor of consumer groups, don't open some delicious food. The restaurant is humanized from every detail, because it will make customers really feel comfortable. The feeling of this store is a kind of enjoyment. When the boss tastes delicious food, you can't just look at whether the dish is good or bad, because the food that the boss sits on the table for a long time is cold, so be careful not to make your guests feel bad. A delicious restaurant, the table is not good for delivering fruit, and the front is a good example. The decoration, tables and chairs are very beautiful, and the chairs are comfortable to sit in, but customers still feel uncomfortable when they sit down to eat. Why? Unreasonable, because the tables and chairs are highly matched, even in a small restaurant, you will get tired of these details if you sit with customers for a long time. The store is necessary, and from the customer's point of view, it is relevant.

Carefully enter the catering industry

Hangzhou, the catering industry where SARS broke out in Hangzhou is undergoing a severe test. The daily turnover of pubs has dropped from 2,000 yuan to 400 yuan to around 3,000 yuan, usually several million yuan ... The catering enterprises are generally bleak.