What is architectural expression?

Architectural performance is what people often call renderings, and professionals call it renderings. The so-called effect map is to show the actual effect after construction with a real and intuitive view through construction drawings before construction and decoration, so that everyone can see the actual effect after construction at a glance. If you pay a little attention, you will find that when we walk beside the construction site, we often see the actual effect after the project starts on the billboards set up on the construction site. Actually, that's the renderings. The term renderings has only appeared in our lives for a few years. To put it simply, the renderings are the volume, color and structure that show an unrealized idea in front of our eyes in advance through our pens, computers and other tools. So that we can better understand this object. At present, it is mainly used in architecture, industry and decoration. Let's be specific. Rendering is a more general term. We subdivide it into architectural renderings, decoration renderings and industrial product renderings. This paper focuses on the architectural renderings and decoration renderings. I understand that architectural renderings can be divided into 1. Advertising renderings: This renderings approach focuses on the surrounding environment and greening of the building, with little requirement for the performance of the building itself. Then the color of this kind of renderings is more exquisite, especially in the contrast between cold and warm colors. The color saturation of the whole picture and the contrast between light and dark are relatively more artistic and idealistic. This kind of renderings are favored by general builders and can be accepted by ordinary people. The advantage is that the visual effect is good and it is easy to attract buyers. The disadvantage is that the credibility is low, and developers often fail to achieve the expected results in the renderings. 2. Photo renderings: This expression method focuses on the true reproduction of the whole building. Usually, such renderings are gray, and the requirements for the authenticity of the surrounding environment are strict, so try to pursue the photo effect. The production method generally needs to be synthesized by a large number of real digital pictures. Advantages: high credibility. Through it, you can basically imagine the effect of the whole building after completion. Disadvantages: the production is difficult and the visual impact is not very good. But this kind of effect expression technique will be an absolute development direction in a year or two, for the simple reason that people gradually don't believe in those perfect effect diagrams. 3. Structural renderings: This kind of renderings are mainly aimed at people with higher education and architects themselves, with the focus on trying to reflect the beauty of the building itself. Mr. Lu Zhenggang, general manager of Beijing Crystal Stone, once said that there are two kinds of performance of architectural roaming animation, one is realism. The main pursuit of this kind is to be as close to real life as possible. 2. Architectural category is mainly used to reflect the process of creation-conception-design-completion when architects design a building. This kind of performance can show that the building itself has no blue sky, no wide land, not many people and cars, and not many environmental flowers. The same is true in the performance of static renderings. Our focus is to reflect the beauty of the building itself, so the sky, background, trees and so on can be omitted. This kind of renderings are mainly used for bidding. The decoration renderings are relatively simple. We only need to make it according to a certain proportion according to the scheme provided by the designer. We only need the level of the main space when lighting, because the indoor space is not as wide as the outdoor space, and it is easy to make the whole space look dull and unchanged when lighting. Another point in the performance of the decoration renderings is that the whole picture should be as warm as possible. The application of creative elements in architectural expression art As the expression form of architectural design, architectural expression has gradually integrated into people's lives and become a unique art. Although it cannot surpass film art, the trend of integration is obvious to all. Yuanmingyuan has become a classic. It interprets the tempting last glimpse of the Chinese dream with shocking realism and picturesque colors, and the colors are as full as golden flowers. The creative elements of architectural expression are usually scattered in the following parts: content planning, picture style and lens language. First, content planning refers to the object and way of expression of an architectural performance animation. Usually we take architecture as the main body of expression, but after all, the form of getting straight to the point is limited, so an interesting opening guide is necessary. This beginning may be a story, maybe it's just a scene atmosphere, maybe it's still a suspense, which will make you suddenly understand at the end ... In short, it exists for only one purpose-to let architecture naturally enter your sight. 1, Change of form and meaning: The film of the Shanghai World Expo Pavilion is centered on the word "person" in the long script, and it is translated to its close-up modeling, and at the same time, it enriches its structure in the form of fibrous package, which is simple and atmospheric. 2, the realm of love: "Nature Garden" is an exquisite masterpiece, the title is about the scenery and art of life. In most cases, architecture is not the main part of the picture, but only occasionally shows a glimpse of the forest. When he was in bloom, he laughed in the bushes. This is a bold idea, and its boldness and implication are based on the understanding between producers and customers. 3. Qualitative change in design: The "Nord Center" starts from the hand-drawn drawings of the design institute, and the building grows from the hand-drawn drawings, which is very natural and appropriate. If we further scrutinize the rendering of hand-drawn drawings and the animation details of architectural growth, it is also an absolute masterpiece. 4. Evolution of 4.Logo: The film Red City first depicts the landscape of a future city, which is condensed into a holographic electronic sand table and then sealed in a museum. The electronic lock that opened it was finally fixed as the Logo of Luchang Real Estate, which was an eye-opener in technology and imagination. Excellent content planning is not imaginary, but thinking according to the design characteristics of the building itself. Second, the style of the picture can be as simple as adding a color filter in front of your camera, perhaps reflecting the scenery of the four seasons through the change of climate and environment, or as complex as completely subverting the texture of the object. For China with a long history and culture and the rise of new industries, the regeneration of classical culture has made the artists of architectural expression explore forever, so we have seen the flood of ink and wash ... Crystal stone created the peak of its architectural expression in China, and then went to the movies, and finally reached the top again in the Olympic Games. Maybe it didn't create the wind of three-dimensional ink painting, but it did carry forward. China people invented max's 3D ink painting plug-in, and we have to say that we have done our best in this regard. The lens language shows the director's understanding of architectural space, and the beauty of composition lies in the level. The layout of the building and the breathing space are the perspectives that the lens director has been pursuing. In addition, the interaction between light and shadow is also a common way to describe the sense of shape and structure of buildings, and the new perspective created by optical deformation such as reflection and refraction has become the finishing touch. It seems that 50% of domestic architectural animation likes to be pushed from space to the surface, which is really simple and practical, but when I watch it one by one, I will feel very thunder ... Compared with the macro world, we still have a micro world, and its comparison is often surprisingly successful. In one of Aoki's works, people enter the countryside and gradually expand to the whole villa area, which is endless and endless ... Many people think that the performance of domestic buildings is the same. However, I believe that they still have considerable room for development, perhaps from a different perspective. Sometimes it is our customers who limit our creativity, even though they care more about the product itself than we do. I believe that as long as you persist in creating, you will be recognized. This is a less "architectural" performance made by Ender for Luton Carnival last year. The significance of computer architectural expression to architectural designers In the early stage of painting, we often use paintings and simple models, relying on perspective and manual and non-manual means to express architectural expression and design architecture. Although it can also achieve certain results, it is difficult for owners who have not studied majors to fully understand the whole picture of designing buildings. Models and perspective views are limited in science, authenticity and expressiveness, which are often inadequate for the architect's conception process and the performance of complex and changeable new technologies in modern architecture. In 1990s, with the rapid development of computers and the continuous development and application of "CAD" series software, designers lost their rulers and sketchpads, ending the long history of climbing sketchpads. The emergence of various softwares such as "3DS", "PHOTOSHOP", "3DMax" and "Lightscape" makes our design more expressive. The concept of three-dimensional space no longer exists only in designers' minds, but is vividly reproduced in computer images. Multi-angle models, realistic effects, real environment and complex details have attracted architects and owners. With the development of computer software and hardware, the performance of computer architecture is showing its advantages in modeling, lighting, materials, details and environment. It provides architects with a wider, fuller and more comfortable performance, and is increasingly becoming an assistant for architects to conceive and improve architectural design. Now is an era of diversified exchanges and communication. The appearance and development of computers and networks have changed people's way of thinking, learning and working. People's creativity has an unprecedented free space, and people have given personality a broad field of creation. Emerging design works are very different from the built styles and technologies. The architect's unique creativity combines a variety of materials with different properties to make his works more expressive. As a means of design and expression, computer architectural expression is best used and drawn by architects themselves. However, due to the increasingly detailed division of labor in modern society, architects can't have so much time and energy to do it. This work often falls to others, of course, these people may include non-architectural professionals such as art majors, architecture-related majors and computer majors. This requires that those who specialize in the performance of computer architecture should be able to become effective assistants and even participants in architecture design. If they want to create high-level works, they must first understand architecture, understand architectural design, and have architectural design awareness and knowledge. Secondly, we should have certain artistic accomplishment and basic painting skills; As my job, I must be able to master computer technology and constantly expand my performance field and skills. What is particularly important here is the ability to understand and express architectural design. Architecture behaves like an architect's right-hand man. It is not only an important basis for architects to understand the volume of architectural space designed by them, but also an important way for owners to understand the architect's design. After years of professional study and training, architects have a solid foundation in painting. Before 1990s, architects often used gouache, watercolor and ink painting to express their architectural design. Although these methods can express the sense of space of architecture from a certain angle, they all try to render the scene from an artistic angle and may be expressive from a painting angle. However, for the owners, such drawings are far from reality, especially for the performance of building materials. In this way, it is impossible for the owner to fully understand the architect's elaborate design and conception, the spatial relationship of the whole building and the corresponding effect after the completion of the building in a short time. In this way, the owner not only has a sense of mystery and distance to the architectural design industry, but also cannot fully participate in it, which leads to poor communication between the owner and the designer, which not only causes the designer not to fully understand the owner's intentions, but also modifies the drawings over and over again; Moreover, the owners can't fully realize the gap between their own ideas and reality, and go their own way, causing unnecessary duplication of work for designers. Therefore, the appearance of computer architecture performance is a bridge between owners and architects. After the architect communicates with the owner, the design scheme will be reproduced in the computer three-dimensional software, so that the owner can communicate with the owner in front of the computer, let the owner know the owner's own ideas from the three-dimensional space, and combine them with the designer's design ideas to make the owner's ideas more real from a professional perspective and let the owner fully understand the architect's design ideas. This is not only conducive to the communication between the owner and the architect, but also reduces the repetitive work of the designer, which is more conducive to the owner to visually see the situation after the completion of the designed building. The success of an architectural scheme includes many influences beyond architectural painting itself, respect for architectural design, and understanding of "architectural significance", which are the common points of people engaged in computer architectural performance and architects. It is also the spirit expressed by architecture. The expression of computer architecture follows the main line of aided design. In foreign countries, architects mostly use computers to elaborate and express architectural design. In the past, China focused on rendering-that is, traditional architectural painting was more meaningful. Comparatively speaking, the rendering method is more suitable for China students' solid painting skills, but the performance is more difficult and there are more detours. This is because it is very important to convey the charm and spirit of an architectural design. Be faithful and lively. To be faithful, we must thoroughly understand the essence of the original design and master its style, technique and architectural vocabulary. If you want to be vivid, you should pay attention to the way, skill and effect of expression. It is important to be true and natural, and there can be no reluctance and affectation. This grasping ability is particularly prominent in the architectural performance without any scenery. A person engaged in computer architecture performance should not only maintain a certain distinctive style of works and expand his own personality space, but also consciously or unconsciously put "architectural meaning" in the first place, not "painting meaning" on it. This concept is carried out in every cooperation experience with architects and has a good response. Every design is more dynamic under the influence of positive thinking and communication. Many people are skeptical about the future of computer architecture, and they are really not optimistic from the perspective of "painting". After all, no painting school has maintained its dominance in the world for a long time because of its new vitality. Computer architectural painting will become dry and pale if it is not nourished and enlightened by other painting arts. However, from another perspective, if the performance of computer architecture is considered in the category of computer-aided design, its prospect will far exceed our imagination. Every architectural expression, whether it is representation, animation or future virtual reality, will arouse the imagination passion of architects and high-rise owners with the basic principles conveyed by design-space, volume, light and shadow, color and atmosphere. It is not only a finished product, but also the origin of the next design. The emergence of new technical expression means such as animation enables architects to watch all aspects of design from a constantly updated perspective, scrutinize the shape, materials and space feelings of the scheme, and focus on the people-oriented architectural world. At the same time, it is an indisputable fact that art has become an economic and cultural resource today, and architectural design has become a product. Architects must design step by step from concept to implementation, and the performance of computer architecture is under greater pressure from time and completion. Architects need to accept new challenges with architectural painters from here. Architectural painters must be able to effectively tap the diverse thinking of architects and have the thinking and aesthetic vision of architectural designers. Foreign architectural performance has been an independent industry for a long time. Due to the limitation of painting methods and the looseness of time, they often keep the fixed style of personal signature. This style is appreciated by one person or several architectural firms, thus forming a fixed partner. China's construction industry and architectural performance industry are still in the experimental exploration stage. There are many construction projects, different requirements and different design styles, so it is difficult for architects to unify their concerns. It is clumsy and impossible to try to solve all the design expressions with a fixed model. The diversity of design requires that design performance can also adapt to the test of different backgrounds, which requires many young people to inject their own personality, talent and enthusiasm to complete very personalized performance works. With the rapid development of computer software and hardware, PC animation has finally become possible. Scene making, lens use, music editing and other work not only make architectural painters need to constantly improve their computer knowledge and architectural design knowledge, but also need to increase related knowledge such as film editing and music cultivation. Computer animation shortens the distance between the owner and the architect, which is more conducive to their communication. The performance of architecture and computer architecture still has a long way to go. We young people need to invest enthusiasm and energy to make computer architecture develop better, make its technology change with each passing day, and make China's architectural design develop rapidly and go global. What is the employment prospect of architectural performance major? When choosing a major in colleges and universities and deciding where students will go after graduation, some parents and candidates think that "learning architecture is a coolie" and are unwilling to apply for or choose a major in architecture. In fact, architectural performance and other majors are still very good. According to the director of the Admissions Office of a college, the employment of architecture major in the school is very hot, and most graduates have gone to engineering and technical posts. He said that for students at the level of junior college (higher vocational education), employment generally starts from the grassroots level and does specific technical work. The main employment destinations of architecture graduates are various construction companies, including state-owned enterprises such as Construction Engineering Group and Xinxing Baoxin, and there are also many joint ventures. There are many positions that architecture graduates can engage in, such as information, security, quality inspection and so on. With the sustained and rapid development of the construction industry and real estate industry, architecture graduates have become the darlings of this year's college job hunting army. Under the pressure of college graduates' overall employment, architecture graduates are still very popular, and their demand is among the best in all kinds of majors. The survey results show that the total demand for architecture graduates in 2006 was more than 50,000, including about 2,600 graduate students, 30,000 undergraduate students and about14,000 junior college students. In Beijing, construction engineering, road and bridge engineering and other majors have become in short supply. Beijing 2008 Olympic Games also provides architecture graduates with more employment space, better employment opportunities and a stage to display their talents. According to the supply and demand information of Beijing talent market in the second quarter of 2006 released by Beijing Personnel Bureau, the supply and demand of construction talents have entered the top 20, and the supply and demand are booming. Professional features: Architecture majors include architectural engineering technology, architectural design technology, architectural engineering management, architectural equipment engineering technology, architectural decoration engineering technology, architectural performance design and other majors. These majors are characterized by strong practicality. For example, graduates majoring in architectural decoration engineering technology are mainly engaged in technical and management work such as construction, budget estimation, bidding and supervision of architectural decoration engineering, and can also engage in preliminary work of decoration design. Career direction: Most graduates majoring in architecture go to work in construction enterprises, real estate companies and other units. From the post, architecture graduates can engage in building materials, heating, engineering budget, measurement and other aspects of work. It is understood that in recent years, the employment rate of architecture graduates has steadily increased, with the average employment rate exceeding 85%, and the employment rate of some universities even exceeding 90%.