How is Pinduoduo now? How to evaluate?

I hate a lot of goods. As long as I use other software on my mobile phone, this Pinduoduo always plays hooligans, which affects the normal use of my mobile phone. It's rubbish, Pinduoduo. I have heard that shopping in Pinduoduo is cheap, but I also know that there are no good goods when it is cheap!

As a consumer, at first I thought that Pinduoduo was a special fake, and I resolutely refused to go shopping, plus news. On the Internet, there are many bad reviews. Later, because the child's grandmother heard his little sister say what pants she bought in Pinduoduo. Let me buy it from him, too I said there were many fakes and the quality was not up to standard, but he insisted on buying them for work. I downloaded one and bought it from him. As a result, he felt very good, cheap and easy to wear. Later, he bought several pairs of shoes. Okay, I'll take it. Later, I bought some small toys and a sweater in Pinduoduo. All right. I've changed. I think Pinduoduo is ok, with good quality and low price. People who are too demanding may feel particularly bad, but ordinary people can still do it.

Pinduoduo software is good, but the goods on Pinduoduo are rubbish. At present, most people who mess around in Pinduoduo all day are elderly people.

Pinduo is now in the limelight! If there is no problem with the strategy, it should become a head e-commerce.

Why did Pinduoduo suddenly emerge after Ali and JD.COM occupied a large share of the e-commerce market?

If you buy fruit from 9.9 yuan on Pinduoduo, then Pinduoduo is successful. The fruit should be real, but at most it has quality problems. Pinduoduo and businesses can probably do it. Even if there are bad fruits, the remaining good fruits are still worth the price. Merchants and Pinduoduo have also done a good job in this matter.

In the early stage, the unit price of customers may not be high. Pinduoduo's ecology, a lot of inferior products, fake and shoddy, have been dubbed "Harmony Night", and the original problem of Taobao is also found in Pinduoduo. However, Taobao can succeed, and it has succeeded. Why can't Pinduo succeed? What's more, there is WeChat to help.

First, an excellent opportunity for social e-commerce, the last wave of dividends of WeChat traffic.

Pinduoduo's initial traffic basically came from Tencent, and Pinduoduo's expansion relied on the social communication of WeChat friends circle and various shopping groups.

Wechat is Tencent's trump card. Ali has no way to focus on the marketing of WeChat. Sharing functions and socializing, Taobao Tmall can't do it. With social traffic, Ali really lost. Ma Yun wanted to socialize, but he never succeeded. JD.COM, actually WeChat has helped a lot, but social marketing is not very successful.

Pinduoduo's success is undoubtedly the last wave of social traffic dividends. Tencent Financial invested in Pinduoduo, which made WeChat become the help and communication channel of Pinduoduo, thus gaining a large number of customers through viral marketing. Pinduoduo went public, and this investment realized value-added. The support of WeChat and the realization of social traffic bonus are one of the most important reasons.

Second, the customer is God. 3-6 market customers, Pinduoduo caught.

E-commerce is also a market segment. JD.COM and Suning are mostly male customers, while female customers prefer to shop in e-commerce companies such as Tmall, Taobao and Vipshop. These e-commerce, customer portraits in first-and second-tier cities, have basically clear consumer demand.

However, the head e-commerce did not think clearly about what customers and ordinary people in the 3-6 market wanted to buy and what their needs were. JD.COM Tmall Vipshop, and even Suning.cn, have really tried their best for the exquisite life of those who get rich first in the city. In order to produce a large number of home appliances due to the development of real estate, Suning Gome is also working hard. However, ordinary people also want to shop, young people in small towns also want to shop, and young people in rural areas are also consumer groups. The Prime Minister said that there are still 600 million people in our country whose average monthly income is less than 654.38+10,000 yuan. These customers are very large and extremely sensitive to price.

Well, Pinduoduo, just give these customers tens of billions of subsidies. Things are really cheap. Does this directly touch people's hearts? Anyway, the RMB in the customer's hand is directly invested.

Don't treat customers like fools. After Pinduoduo's turnover increased and prices fell, the loyalty of other e-commerce customers declined.

Ali, JD.COM, voluntarily gave up the fifth and sixth grade market because he didn't understand it. The third-and fourth-tier markets have been doing it, but they are not doing very well. JD.COM Convenience Store, Suning Township Store, Small Store, JD.COM. COM's rural strategy, Ali's rural Taobao, a chicken feather. Money is not spent, things are not done, and ordinary people don't feel it.

Ok, the traffic is there. Even though WeChat no longer fully supports Pinduoduo, social traffic is imported into Pinduoduo app. Coupled with the small circle, a module that replicates the social function of WeChat, Pinduoduo really began to understand customers and do team battles, and C2M reverse customization came. Users' habits will be affected.

Third, viral spread, sharing red envelopes and bargaining for nothing.

The spread of Pinduoduo is actually a group of engineers playing games at the bottom. They use the concept of playing games together to win over the fragmentation time of customers, so that customers can not only buy by themselves, but also contribute their circle of friends and reach more customers. This may be related to technical ideas. Ali is the thinking of the product manager, while JD.COM is the procedural logic of the engineer. In fact, Pinduoduo is more like a game designer, who has designed many game routines. Customers feel that it is cheap, and there is indeed a bargain to take. Why not use it?

It took 100 yuan to bring all the new customers in the circle of friends.

JD.COM Suning Ali's cost of acquiring new customers has reached more than 200 yuan, while Pinduoduo's cost is only 100 yuan, which shows that Pinduoduo still has room for growth.

Some customers who don't use e-commerce have started to use Pinduoduo. At the same time, customers of JD.COM, Ali and Suning are not so loyal, cheap and cost-effective, who cares who they are!

On the internet, there are a lot of soft texts and hydrology. It's just that the water army washes the ground, and there are a lot of black goods, which is of little use.

In Pinduoduo, the unit price was relatively low at first. For example, Alibaba and Taobao were small commodities at first. Taobao moved Yiwu Commodity City to the Internet, selling clothes in selling groceries, and later selling 3C and home appliances. 20 15, Ali and Suning strategically cooperated to establish Mao Ning company. Tmall has filled the short board of home appliances, and now the big factory has also opened a direct store on Tmall. Pinduoduo's tens of billions of subsidies, Gome came in? Will other factories follow suit? Keep observing.

Fourth, tens of billions of subsidies and price wars. The unit price of customers has also gone up.

Pinduoduo's strategy is direct price reduction, direct subsidy and price war.

This year, in 2020, Apple appeared, and various e-commerce companies besieged and blocked Pinduoduo. Now in February, 2020, Pinduoduo subsidizes Apple iPhone1210 billion, which is RMB, and it smells good everywhere. You can have a good meal.

Fifth, Huang Zheng's absolute control over Pinduoduo.

Where does the confidence of Pinduo come from? Huang Zheng has a high equity ratio and a good corporate governance structure. Burn money in the capital market before listing, and pledge it after listing. However, Ermayina's shareholding ratio is not high. Although it has high voting rights, there are not many shares that can be pledged, and so is JD.COM, which leads to a price war. Remember how JD.COM got up? It is a price war between 20 10 and 20 13 and Suning Gome. Market share, Pinduoduo gradually brought. What is Pinduoduo's current market share?

The problem to be solved in the future is that customers need cost-effective products. As an e-commerce, can you provide them?

Well, to sum up:

The rise of Pinduoduo depends on customers, customers in the third to sixth grade markets; Where customers come from, social traffic from WeChat; Use the idea of playing games to make users contribute less resentfully to their circle of friends and get customers; Increase the unit price of customers and subsidize the price war10 billion yuan; Huang Zheng's absolute control over the company minimized the external influence on Pinduoduo's strategy.

But Pinduoduo can't be copied, and the current traffic is very expensive.

The above is my personal understanding of the reasons for the sudden emergence of Pinduoduo.

Welcome to leave your comments in the comments section.

Say it out, some people may not believe it. I have been paying attention to Pinduoduo since the earliest time in Pinduoduo. How early? Before the release of Pinduoduo APP, it was about 20 15. At that time, Pinduoduo was still a WeChat Mall based on WeChat official account. At that time, the applet had not yet been born, and several of my friends were also pondering the secondary development of WeChat Mall. The group mode was actually just one of the many marketing methods of WeChat Mall at that time. Many people are not optimistic about this feature, but focus on multi-level distribution (at that time, WeChat business was relatively hot). Pinduoduo saw the fission function of Pintuan, magnified this marketing tool infinitely, and made his own exclusive label. It is said that Pinduoduo has opened up social e-commerce. I feel like a winner and a loser. The most successful people are right. Pintuan is a social e-commerce. In fact, multi-level distribution is also a social e-commerce, and the competition group is early. Later, there have been influential platforms such as gathering and global catcher.

Compared with Pinduoduo's own efforts to buy cheap labels, it doesn't matter whether you fight or not. Cheap is the last word, and it is just a reason for consumers to believe. At that time, Taobao optimized its product structure and eliminated low-priced products. Pinduoduo just took over this wave of businesses. On the other hand, the four-and five-tier cities and the vast rural markets that Taobao and JD.COM do not attach importance to have their own needs. Coupled with Tencent's shareholding, WeChat opened a massive traffic portal. Therefore, Pinduoduo has grown rapidly in just a few years, and the speed of development has scared Taobao and JD.COM.

How is Pinduoduo now? Well, it's in full swing! At the market level, in just a few years, the competition between Tmall and JD.COM has become a three-point situation. Do you think cattle are not cattle? On the capital level, in May this year, the market value of Pinduoduo exceeded 1000 billion, and its value surpassed that of Ma Boss. Do you think it's awesome?

These are my shallow ideas, welcome to criticize and correct me!

Pinduoduo is a cheap and convenient place, and its products are good, so it can be directly promoted.

From the consumer's point of view, if the full score is 100, I will now give Pinduoduo 80 points (2020 1 1.2). Cheap price: The reason is that Pinduoduo guides merchants to sell at low prices. +10 integral

Most of the time, the price in Pinduoduo is the lowest. (Interested friends can verify for themselves) Except for special circumstances, some goods are not sold at very low prices because there are too few merchants in Pinduoduo. In this case, you can go to Taobao to search.

Tips: When choosing goods, don't look at the sales volume, but look at the evaluation, including the evaluation quantity+real evaluation. Sales volume can be faked, but the evaluation number cannot be faked. The more evaluations, the more genuine evaluations, which are basically not too bad.

General quality: Reason: Products with poor evaluation and poor quality can be sold through advertisements and low prices. -10 point

The quality of Pinduoduo's products is impeccable. Small sellers who are familiar with Pinduoduo like me will often step on the pit and buy products with poor quality. The prices of some products are as low as 1-2 yuan, and many people are too lazy to return or exchange goods because they bought them wrong.

Tips: Give priority to the products that are "returned by parcel post". If you buy a defective product, you must apply for a refund or return. If the merchant doesn't handle it, you can find official customer service in Pinduoduo.

Poor pre-sales and after-sales service: the reason is that the store does not make money or even lose money, and there is no professional customer service. -10 point

The customer service of many shops is actually the boss, and some bosses have several jobs. Both as customer service and after-sales; When shopping, you have to pack. On the whole, I am tired to death and can't make money, so I am full of anger. If you encounter customers "making things difficult" again, you will naturally have a bad temper. For example:

Tips: Before communicating with the merchants, try to describe the problem clearly, and don't find fault with the merchants when you go up. It's really not easy for businessmen to do business in Pinduoduo. However, there are really bad businesses in Pinduoduo. At this time, you can ask Pinduoduo to intervene to ensure that your rights and interests are not infringed.

Slow delivery: The reason is that as long as the courier fee is cheap enough, businesses can save. -10 point

Most express delivery speed is similar to Taobao, and some express delivery is slow mainly to save money. After all, a penny cheaper can sell more in Pinduoduo.

Tips: Before buying, you can ask the merchant what express delivery to send. If you don't like it, you can go directly to other stores.

As a price-sensitive user (poor diaosi), I still like shopping on Pinduoduo.

-a Pinduoduo shopkeeper doing charity.

It's still good. After all, everyone doesn't say that Taobao sells fakes.

Pinduoduo's shopping App is the most economical platform, and they have participated in many interesting activities on the platform, such as more orchards, free bargaining, friends spelling orders and so on! But the only drawback is that there are many fakes. It doesn't matter whether they are genuine or not. Mainly they have to work, but it's no use buying it back. What's the use of that and garbage? I hope they can improve in the future. ...

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