Introduction to Edelman International Public Relations Company

Edelman is the world's largest public relations firm, committed to helping clients establish and maintain corporate brand images in a world of rapid change and rapid integration, and has more than 26 years of history in the Asia-Pacific, Middle East and Africa region. , business covers major markets. Edelman entered China in 1990 and is one of the earliest international public relations companies to settle in China and develop rapidly. For more than 20 years, we have relied on our local advantages and wisdom in the Chinese market, combined with our global network and international experience, to provide professional services to multinational and local customers in various fields, helping customers succeed in the rapidly changing Chinese market. As the flagship brand of Edelman (China) Group, Edelman International Public Relations (China) Co., Ltd. has set up three offices in Beijing, Shanghai and Guangzhou, with nearly 200 employees.

Edelman focuses on innovative brand marketing, corporate communications, stakeholder communications, technology communications, B2B communications, new media interactive marketing, pharmaceutical and health brand communications, and sustainable and corporate social responsibility communications. It has insight into the needs of client stakeholders and the ever-changing communication environment, helping clients enhance brand trust, change consumer behavior, guide audience interaction, and ultimately achieve commercial success. With innovative concepts and professional services, Edelman is committed to providing customers with system solutions and creating value based on a full understanding of the market, brands, audiences and interaction models; it is fully committed to the development of local communities and fully helps achieve community prosperity. .

Edelman’s powerful research system and intellectual capital provide companies with objective basis and unique public relations perspective for precise decision-making or strategy revision, and effectively help companies enhance industry competitiveness and adaptability. Edelman's research covers China and involves many areas of public relations consulting, including: the annual global "trust survey" on various events in various organizations, the annual global "health survey", "8095" research on Millennials born between 1980 and 1995's views on brands and companies, brand sharing "Brandshare" Global Report", etc.

Edelman's research on China's policies, laws, economy, and market , have a deep understanding of public sentiment, and quickly reach key stakeholder groups through the flexible use of traditional media and online media. Edelman's main business in China includes corporate communications, corporate strategic positioning, media relations management, crisis/emergency management, and government. and corporate affairs, as well as social media and word-of-mouth marketing, etc. By using professional advantages and practical experience, we build a true all-round service system from internal corporate development strategy, business field development to brand reputation and product promotion.

Edelman has rich media resources and maintains frequent interactions with media in nearly twenty industries. At the same time, Edelman China has brought together many of the most successful communication talents in the industry, providing systematic training mechanisms and personalities. Based on the professional staff development plan, the team stability rate is much higher than the industry standard, which provides a strong guarantee for providing customers with continuous and unified high-quality services.

Edelman has a large number of high-quality customers in the industry. Involving financial investment, IT, fast moving consumer goods, chemicals, energy, and automobiles, major customers include 3M, Hilton, Coach, Johnson & Johnson, HP, Oracle, Starbucks, Tata Group, etc. Edelman provides customers with corporate brand and reputation management. , corporate social responsibility, product public relations, crisis management, investor relations and other services, winning a good reputation for helping companies achieve business goals

A brief history of development

In 2013, The Edelman (China) Group was established, and the Edelman brand became the flagship brand of the Edelman (China) Group. In 2006, the company was awarded the title of the largest public relations company of the year by PRWeek. Age also rated Edelman as the best public relations company in its 2005 "Best Companies" special issue. At the same time, PR Weekly awarded Edelman the "Editor's Choice" award in early 2006.

Edelman operates across four companies: Advertising, Management Consulting, StrategyOne (research and development) and BioScience Communications (pharmaceutical education and publishing) - making it possible to provide clients with a comprehensive Comprehensive communication services.

Since 1988, Edelman has begun to implement its global training plan-the establishment of Edelman University. Edelman University has developed different required courses for corporate senior executives, business directors, logistics support personnel, new employees and trainees. It also sets up elective professional courses based on the different situations in the regions where the company's offices are located, so that they can Grow with the company.