When was Meitehao established?

The development history of Meitehao

After opening its sixth hypermarket in 2005, Chu Dequn and his team felt that it was already difficult to select a location in Taiyuan. According to the theories they mastered at the time, Based on my existing operating experience, I feel that it is no longer difficult to find the required store location in a second- or third-rate provincial capital city like Taiyuan. In this regard, the retail industry is the first field in the country to be fully opened to the outside world. International retail giants have rushed to land and accelerated their expansion in China. For a time, war smoke spread everywhere, impacting the domestic retail industry. How to deal with it was a topic that domestic industry players kept asking themselves during that period. And those chain retailers that have grown over the same period have made the cake bigger. Not to be outdone, the good people of Meite are confused about the future development. In order to find a way, the company sent many people and opened offices in Shijiazhuang, Yangquan, Datong, Hohhot, Beijing and Tianjin, and took the step of selecting a location in Waifu. That is, at the end of this year, I learned that Jiajie World wanted to sell its stores due to a broken capital chain. In a very short period of time, the good people of Meite, who had not yet figured out the clues, "shot first and aimed later". In China The industry staged a good show of "snake swallowing the elephant" and acquired 10 stores of Jiashi in six cities including Taiyuan, Baoding, Hohhot, Baotou, Qingdao and Yantai.

Meitehaoren has finally left Taiyuan and Shanxi, and is ambitious to build a chain retail empire across multiple regions. However, Meitehao, who was unprepared, seemed to be suffering from indigestion syndrome and fell into a new development bottleneck. In April 2008, I always paid attention to Mr. Zhang Zhiqiang, Chief Representative of International SPAR China, and followed President Chu Dequn to Zhengzhou. They had a long all-night conversation, which gave me a new idea of ??SPAR's win-win cooperation model. With this understanding, we have initially planned a new strategic positioning for the development of Meitehao in a certain region. In June of that year, the company officially signed a contract to join the international SPAR chain organization and became the fifth shareholder of China SPAR.

This year, the company sent several batches of people to attend the International SPAR Annual Meeting and the Logistics Annual Meeting, experiencing the SPAR operating model at a close distance and having candid interactions with domestic SPAR members. For a time, people of various skin colors kept coming and going, various languages ????were heard constantly, new concepts, new thoughts, and new operating methods came one after another. Here, friction, collision, and fermentation, the company gradually clarified its development ideas: Strong logistics supported intensive store openings, and region was king...

Later, when Chu Dequn and his partners looked back on this past event, they would often sing Liu Huan's song "In" with tears in their eyes. On the Road", the singing sounds really soul-stirring!

Meitehao Leap

In August 2008, the Pingyang store underwent a relaunch of the SPAR model under the guidance of international SPAR experts without closing its doors. At that time, the road outside the store was being closed for renovation, but the re-opened Pingyang store, with its bright store and exaggerated and oversized fresh food store, still attracted long-awaited consumers, creating sales of more than 200 for three consecutive days. A good result of 10,000 yuan. The re-opening of the Pingyang store made consumers in Taiyuan City aware of the international SPAR. The shock wave it brought also attracted the attention of the media. Senior reporter Gao Mingyan wrote an article "Joining Hands with SPAR, Meitehao Supermarket Launches Shanxi's "Shengli" The long report of "The Fresh Revolution" made more people pay attention to the renewed vitality of the good people of Meite.

Subsequently, the Lihuayuan store, a high-end community fresh food supermarket newly designed by SPAR experts, opened, and the Sanqiang Road store was renovated... The good people of Meite carefully penetrated SPAR's business philosophy into Its own business system has won the recognition of consumers.

In this year, in accordance with the development strategy determined after joining SPAR, Meitehaoren began to plan a layout: it hired existing buildings at the headquarters and renovated them to build a fresh food processing and distribution center. We have built tens of thousands of square meters of room-temperature logistics and distribution centers in the district’s rental warehouses, and have taken a big step towards opening stores into communities. All of a sudden, "SPAR Meitehao" community fresh food supermarkets opened one after another, stimulating the nerves of Taiyuan's long-dormant business, bringing convenience and peace of mind to citizens, and practicing Meitehao people's "good life for the people, and good livelihood for the people". "Promise.

After several delays, with the strong support of the Qingxu County Party Committee and County Government, the construction of a Meitehao agricultural product processing and distribution center covering an area of ??nearly 300 acres officially began in August 2009. Danau and Frank Many international experts, including AVIC Design Institute, AVIC Design Institute, The Provincial Construction Company No. 3 worked hard to turn the blueprint into reality. Once the center was put into use in June 2011, it attracted constant attention from leaders at all levels and people from all walks of life, and became a milestone in the construction of a logistics processing and distribution system in the domestic chain retail field.

The impact brought about by the putting into use of Qingxu Logistics has greatly inspired the confidence of good people in Meite, including Hohhot Jinshan Logistics, Taigu Planting Demonstration Park, Yuci Jinliang Logistics, Yonghe Jujube Factory, etc. A large number of projects have been launched one after another, and Yuncheng Logistics and Shanyin Lamb Breeding Base have also started preliminary preparations...

At the same time, the good people of Meite are gradually picking up the lost "martial arts". We have reorganized the commodity supply chain and extended the industrial chain. We have selected a large number of cooperative supply bases in Shandong, Hainan, Xinjiang and other local areas, achieving complete self-operation of fruits and vegetables. We have local cooperative pig breeding bases with our own brand, The construction of franchised vegetable planting bases has also been fully launched... All of this has laid a solid foundation for Meitehao to build and improve the commodity quality and safety control mechanism and form a traceable supply chain system.

At the same time, Meitehao is also improving its own management mechanism. Amoeba management allows employees to become independent operators and business owners; Love Fortress Gold allows employees to share the company’s benefits in advance. Business results...

Meitehao's ocean-going fleet has been rebuilt into an aircraft carrier cluster and has raised its sails!

Meite has a good future

In the future, there will definitely be many problems before us, and we may have to take many detours, but the good people of Meite will follow the planned route The determination to keep moving forward will not change.

In the future, what should be shown in front of us is such a picture full of vitality:

Tens of thousands or hundreds of thousands of beautiful and good people have been picked up and brought back. The weakened "martial arts" has been improved. In their hands, they opened processing logistics and distribution centers in Taiyuan, Yuncheng, Changzhi, Datong, Hohhot, etc., and continued to implement the site selection of "relying on logistics, intensive store opening, and echelon development" Strategy, the number of stores has exceeded hundreds or thousands, and the sales scale has reached 100 billion yuan;

Private brand products have become the main force of the company's store sales, accounting for more than 40%. Correspondingly, the supply chain has become more complete. In the construction of factories and bases, some of them are self-operated, but more of them are the integration of social resources. While the industrial chain is lengthening, the quality, safety and traceability systems for goods are becoming more and more complete, becoming the main channel for people to trust their daily necessities;

In different regions, we have opened shopping malls based on actual needs. , city supermarkets, hypermarkets, community stores, fresh food stores, convenience stores and other stores with different formats meet and continue to lead the needs of customers. In this process, category management technology has been greatly improved, and each product is playing its own role and playing its own unique role;

Every Meite good person is like a car driver Employees, they look at the dashboard, observe the road, and judge possible situations: they always capture business information, figure out how to respond and solve problems that arise in business, and make the best use of their resources;

When you enter any of our stores or bases, you will be greeted by a clean and bright image, full of vitality and joy...

Carrying the dreams of thousands of people, more Carrying social responsibility! This is the future of Meite, and it is a beautiful picture painted with great care by the good people of Meite!