Is Amazon's cross-border e-commerce good?

In recent years, cross-border e-commerce is really hot, attracting many foreigners who also want to enter the market to eat meat.

Let me start with a premise. I'm not throwing cold water on you, but telling you the real situation of this industry from what I know. When you have finished reading it, you can consider for yourself whether you are suitable for cross-border e-commerce.

1. Don't be under the illusion that there is no supply.

We in China all have a habit, that is, when we see a hot industry, we plunge into it indiscriminately, regardless of whether we are suitable or not. Htys0 10, how and which channels, plus

Perhaps you have heard many people advocate cross-border e-commerce, saying that as long as the pictures are transmitted from Alibaba to Amazon, the orders will keep flowing, just like picking up money, and the American people will come soon.

I have to say that this process did happen, but not now, but a few years ago. At that time, many people did not know about cross-border e-commerce, let alone Amazon.

At that time, Amazon was still a blue ocean, and making money was really similar to collecting money. At that time, many sellers were quietly making a fortune. How can they easily tell others about this opportunity to get rich?

This good day has passed, and these talents publicize that Amazon makes money just like picking up money. Only at this time, if you blindly enter the market, you will only be greeted by the fate of cannon fodder.

Today's Amazon has fully entered the stage of boutique professional operation. If someone tells you that there is no brain to move products from Alibaba to Amazon every day and upload thousands of them every day, there will always be bills. The theory is really good, but it can't stand scrutiny.

If someone recommends this model to you, there are only two possibilities. First, he wants to make money from you. Second, he bears a grudge against you, and he wants to hurt you. I advise you to hack this man quickly.

It's 2022, and it's hard for many sellers who do boutique operations to make several orders a day, and it's even harder to operate without goods.

Therefore, the first step to be Amazon is to give up the operation idea of no supply, but to have the thinking of refined operation.

2. Give up the illusion of getting rich overnight

Some time ago, there was a hot news on the Internet. More than half of the houses in Shenzhen Bay No.1 were bought by Amazon.

The housing price in Shenzhen Bay is actually not very expensive, less than 100 million.

The authenticity of this news remains to be verified, but it also reflects the wealth as an Amazon seller.

After all, there is no news that all the houses in Shenzhen Bay 1 were bought by the seller who filled the omelet.

Readers will not believe you when you write such news.

But we should understand clearly that we should not always see thieves eating meat, nor should we see thieves being beaten.

There is no denying that many people in the cross-border electric business circle have accumulated wealth that others can't reach in just a few years, but we must realize that all people who make money have their own methodology, and they have accumulated a set of experience through exploration in the early stage. They also lose money and have sleepless nights.

As the saying goes, people who have not experienced crying late at night are not enough to talk about cross-border.

We should thank the people who can afford Shenzhen Bay 1 in the cross-border electric business circle, although it is not you who can't afford it at present.

But this makes us see a possibility, that is, the wealth density in this circle is relatively large, which has been verified by predecessors.

Of course, my main point is to give up the illusion of getting rich overnight.

Don't try to eat a big fat man in one bite. Amazon has an accumulation process.

Those sellers who buy the first luxury house in Shenzhen Bay don't do Amazon today, but they like to mention luxury houses tomorrow. They also have years of accumulation in Amazon.

If you want to get rich overnight, Amazon is definitely not for you. Please go out and turn right. The one with six big letters on the door is more suitable for you-"China Welfare Lottery".

3. Have product thinking.

We should realize that this society has changed!

Especially for friends who are domestic e-commerce, many people still have a kind of thinking, that is, to find or make some products with low cost and poor quality, and write some tall copywriting, including in-depth pictures, through some so-called packaging, and sell the products in this way.

Times have changed!

Xiaomi, the originator of cost performance, has long stopped talking about cost performance.

We can look at our current consumer market. Selling cheaply enough doesn't mean that your sales are the best.

What consumers want is good products. As long as your products are of good quality, good design and good service, then I can accept the extra price because I recognize the value of your products.

They call this kind of thing consumption upgrade.

If you are still doing Amazon with the operational thinking of Taobao or Pinduoduo, that is, relying on small profits but quick turnover and winning by price war, I advise you not to enter Amazon before it is too late.

This result can only be a lose-lose, no winner.

Finally, the quality of your products is worrying, the service can't keep up, and you are particularly tired. The point is that you have no profit.

If an enterprise has no profit, it is equivalent to killing and setting fire.

When you have no profit, you will not think about improving the quality of your products or services, which will form a vicious circle.