Sun Jie, CEO of Ctrip: Rural tourism is booming, and women hold up half the sky.

For tourism, women are the main consumers and producers. According to the Report on Global Women's Participation in Tourism released by the World Tourism Organization (UNWTO) in 2019, the proportion of female employees in tourism reached 54%. As an industry representative, by the end of 20021,nearly 60% of the employees of Ctrip Group were women, and over four of them were middle and high-level women. They work in cities and villages all over the world.

Sun Jie, CEO of Ctrip Group, said: "With the revitalization of rural tourism, women hold up half the sky." . Since the country launched the "rural revitalization" strategy in an all-round way, Ctrip responded positively and officially launched the "rural tourism revitalization" plan in March 20021year. At present, eight Ctrip holiday farms have landed. Among the farm employees, more employees are from the local area, and 70% of them are female employees, who shoulder various positions such as front-line, logistics and management.

They have jobs at home.

Wang Mei, a 53-year-old room attendant at Dawan Store in Jinzhai, Anhui Province. Before joining the farm, she worked as a tea packer in a tea factory. Because of the seasonality of tea planting, she only goes to work in spring every year. These three years are the time for children to go to college. In addition to the annual tuition fee of 1 10,000 yuan, they also need living expenses of 2,000 yuan per month. Unstable work puts pressure on the family.

July, 20021year, Ctrip Holiday Farm Anhui Jinzhai Dawan Store officially opened. Aunt Wang, who lives nearby, has long noticed this "unusual" building. She was the first person to apply for the job when the farm was built. After becoming a member of the farm, Aunt Wang Mei has a stable eight-to-five job with better salary and working environment. Every time I talk to my old sisters about the present situation, Aunt Wang Mei laughs happily.

Gu Yanxiu, a 26-year-old financial officer from Linzhou Shibanyan Store in Anyang, Henan Province, is from Shibanyan Town, Linzhou. After graduating from 20 16 university, she always wanted to go back to the town to take care of her family, but there was no suitable job in the town at that time, so Yan Xiu had to go to a big city farther from home.

202165438+February, the farm was officially put into operation. After seeing the social recruitment, she immediately submitted her resume and was responsible for the accounting operation of the whole farm. Besides being closer to home, her work content is richer and more substantial than before. Since I joined the company for three months, I have been busy finishing my homework every day and can go home to have dinner with my family. This seemingly nothing special day is the source of Yan Xiu's happiness every day.

They got a shining stage.

Long Shuangshuang, 27, is the deputy manager of Xunlonghe United Store in Changsha. The quality of this store is well received, and the number of guests is often several times that of employees. "Busy" is everyone's normal job. Both of them are "multi-functional" deputy store managers and have never set boundaries for themselves. She supports the front desk, kitchen and guest room.

Because shop assistants are generally older and younger people know more about the Internet, she takes the lead. Every year, the Dragon River Cherry Blossom Festival is a time for the two to show their talents. In her, there is a typical Hunan girl's "bullying" character, and what others can't win is nothing to her. In her words, "relax and it's over."

Li Qingyan works as a housekeeper in Xiaoyou Dong Tian United Store in Jiyuan, Henan. This is a relatively simple job, but it is endowed with higher responsibility and value by elegance.

Qing Yan was born in Jiyuan and grew up listening to the story of Gong Yu moving mountains. The King of Wu, where the farm is located, is not only the hometown of Gong Yu, but also the holy land of Taoist culture in China. Li Qingyan knows a lot about local culture. Whenever there are guests staying, she always spares no effort to introduce them, so that guests can see the beautiful scenery at a glance and linger on the culture of the king of Wu. Li Qingyan said that she was "the unofficial propaganda ambassador of Wu Wangshan".

They opened a wider world.

Zhang is a start-up employee of Jiangxi Yashan Yunyiyi United Store, who is engaged in reception at the front desk. Before coming here, she gave all her time to her family and children. When she came to the farm, she "opened a new world".

Unlike many people who choose to return to their hometown, Li Minyi from Guangzhou chose to leave his hometown. She is the housekeeping manager of Xinjiang Harmony Xirong United Store. Before that, Min Yi worked in a five-star hotel in Guangzhou. Seeing the opening of the farm, she was attracted by the beautiful scenery of Xinjiang and resolutely went. Her family didn't support her at first, but she was gradually conquered by the photos and work experience sent back one after another. "Xinjiang is so beautiful and people are very enthusiastic." Her parents began to support her decision.

Besides the natural environment, Min Yi likes to make friends all over the world. Most of the guests who came to the hotel became her friends. Even if she leaves, guests will send postcards to the farm from all over the country. She will give back to the specialty of Xinjiang, sometimes a leaf, sometimes a petal. Min Yi said that she will always stay in Harmony in Xinjiang, which is a holy land that makes her feel happy.

They have achieved their dream career.

Rebecca is also in Xinjiang. She is the manager of Yundingge United Store in Kanas, Xinjiang.

Unlike most homestays, Genting Pavilion is built on the top of the mountain. Rebecca said it was probably the most miserable farm in the world. If tourists want to stay, they have to climb 1068 steps from the foot of the mountain to get there. From the initial construction of the farm to the transportation of daily materials, camels and horses are needed for transportation. All this needs Rebecca's scheduling and arrangement.

Li is the manager of Meiji United Store in Nanchang. Before coming to the farm, she worked in a world-famous star hotel, and everything went smoothly. Li, who runs a farm, jumped into the boat and came here. Many people don't understand her choice. Mei Fang said, "A farm is more like a home". It is true that the scenery here is beautiful and the air is fresh, but what attracts Mei Fang most is the interpersonal relationship here. There is no sense of distance between colleagues, and employees and customers are more cordial and natural.

Becoming a store manager requires more thinking than Mei Fang originally expected. She needs to make a development direction, understand the market trend and do some small details herself. But all this has not stumped the 29-year-old Li. She wants to run more stores and manage a larger area under the big brand farm.

It is understood that Ctrip's rural tourism revitalization strategy was launched in March 20021year, with the core of building a Ctrip holiday farm and improving the destination accommodation experience, and supporting a series of multi-dimensional measures such as industrial upgrading, product research and development, personnel training and brand positioning to promote the high-quality development of rural tourism industry and promote the comprehensive revitalization of rural areas. According to the plan, by the end of 2025, Ctrip's rural tourism revitalization plan will build 10 benchmark rural holiday farms and empower10 joint venture holiday farms on a large scale.

"With the implementation of Ctrip's rural tourism revitalization strategy, we will provide more employment opportunities and growth possibilities for rural women, so that more rural women can live a satisfactory life." Sun Jie said.