General size of general posters - What is the size of general standard posters? Horizontal or vertical?

What is the general size of posters?

The standard sizes of posters are 13cm×18cm, 19cm×25cm, 30cm×42cm, 42cm×57cm, 50cm×70cm, 60cm×90cm, 70cm×100cm . The more common sizes of promotional posters are 50cm×70cm and 57cm×84cm.

The name poster originated in Shanghai as a form of publicity. In the old days, posters were used as invitations for performances and events such as plays and movies. People in Shanghai usually call professional theater performances "Hai", and those who engage in professional theater performances are called "Xiahai".

Newspaper design is non-profit. Non-profit is the biggest role of poster design. Posters are different from commercial posters in that their starting point is not for commercial purposes and interests. What are the sizes of posters?

The standard sizes of posters are 13cm×18cm, 19cm×25cm, 30cm×42cm, 42cm×57cm, 50cm×70cm, 57cm×84cm, 60cm×90cm, 70cm×100cm , 90cm×120cm

Common sizes in daily work are 42cm×57cm, 50cm×70cm; promotional poster sizes are 50cm×70cm, 57cm×84cm (width×height); movie poster sizes are 50cm×70cm, 57cm×84cm, 78cm×100cm; recruitment poster size is usually 90cm×120cm.

Key points for poster design

Point 1: Clear theme

The theme can be said to be the core of a poster. A clear theme can allow the audience to understand the central idea and main content of the poster, and also allows the audience to obtain as much information as possible in the shortest time, achieving the best effect of visual communication of the poster.

For example, after seeing this poster of Heytea, the audience will immediately know that Heytea has new products on the market. The time and location are clear at a glance. With this information, consumers may have the desire to enter the store and make purchases. . Therefore, a clear theme will make the poster clearer and easier to highlight the key points during design.

Point 2: Appropriate color matching

Humans are visual animals. 80% of people receive information through visual transmission. In most cases, they can perceive the color immediately. . Therefore, color matching is also an indispensable part of poster design. Each color has a different function and represents different emotions and effects. For example, black looks high-end and white looks simple.

When designing, it is necessary to comprehensively consider the theme of the poster, the audience's feelings and other factors, and use reasonable color matching to achieve better visual presentation.

Point 3: Uniform style

There are many styles of posters, and different design styles give people different feelings. When designing posters, we should fully consider the overall style to echo the theme of the poster, and strive to achieve unity of style. What is the general standard poster size? Horizontal or vertical?

Standard size: width*height, that is, vertical.

13cm×18cm,

19cm×25cm,

30cm×42cm,

42cm×57cm,

50cm×70cm,

60cm×90cm,

70cm×100cm.

Common sizes are

42cm×57cm,

50cm×70cm.

Poster design is one of the expression forms of

visual communication

. Through the composition of the layout, it attracts people’s attention in the first time and captures the moment. Stimulation, this requires designers to completely combine pictures, text, color, space and other elements to display promotional information to people in an appropriate form.

The name poster originated in Shanghai. The term poster has evolved to 2013, and its scope is no longer just a special poster for professional theatrical performances. Like advertisements, it has the characteristic of introducing a certain object or event to the masses, so it is also a kind of advertisement. Posters are a very common form of posters. The language must be concise and the form must be novel and beautiful.

Extended information

For composition skills, in addition to the contrast skills in the use of colors, you also need to consider several contrast relationships.

(1) Thickness and thickness contrast of composition techniques.

(2) Comparison of far and near composition techniques.

(3) Comparison of density and density in composition techniques.

(4) Static and dynamic contrast in composition techniques.

Reference materials:

:Poster