Is Zhaojinyinlou a central enterprise or a state-owned enterprise?

The enterprise belongs to the state-owned enterprise.

As a gold jewelry brand under Zhaoyuan State-owned Shandong Zhao Jin Group Co., Ltd., Zhaojinyinlou, in order to conform to the market development, deeply solve the existing problems of the brand, further clarify the brand positioning and future development direction, cater to the needs of young consumer groups, continuously improve the brand strength, product strength and channel strength, and start a new road of brand rejuvenation with the national tide and intangible heritage as the breakthrough point.

In Zhaoyuan City, China Jindu, there is a famous brand of gold ornaments-Zhaojinyinlou. After a hundred years of wind and rain, Zhaojinyinlou has always adhered to the brand mission of "the disseminator of China's gold culture and the interpreter of pure gold quality", carried forward the traditional culture of China, carried forward the genes of Millennium gold culture and red culture, and devoted itself to the inheritance and innovation of gold culture with the help of century-old ingenuity and national brand charm.