Why do you want to do online marketing?

1. Network brand. One of the important tasks of network marketing is to establish and promote the brand of enterprises on the Internet, and to extend and expand the offline brand of enterprises on the Internet. Network marketing provides favorable conditions for enterprises to establish their brand image by using the Internet. Both large enterprises and small and medium-sized enterprises can display their brand image in a way suitable for their own enterprises. The construction of network brand is based on the construction of enterprise website, and through a series of promotion measures, it achieves the cognition and recognition of customers and the public to the enterprise. Network brand value is one of the manifestations of network marketing effect. Through the value transformation of network brand, lasting customer relationship and more direct benefits can be realized.

2. Website promotion. Getting the necessary visits is the foundation of the success of online marketing. Especially for small and medium-sized enterprises, due to the limitation of business resources, there are few publicity opportunities such as news release, advertising and large-scale promotion activities. Therefore, it is more important to promote websites through the Internet, which is also the main reason why small and medium-sized enterprises are more enthusiastic about online marketing. Even for large enterprises, website promotion is very necessary. In fact, although many large enterprises are well-known, their website visits are not high. Therefore, website promotion is one of the most basic functions of network marketing and the basic work of network marketing.

3. Information release. The basic idea of network marketing is to efficiently transmit enterprise marketing information to target users, partners, the public and other groups through various Internet means, so information release has become one of the basic functions of network marketing. Internet has created favorable conditions for enterprises to publish information, which can not only be published on enterprise websites, but also spread information to a wider range by using various network marketing tools and information publishing channels of network service providers.

4. Promotion. The basic purpose of marketing is to provide support for the final increase of sales, and online marketing is no exception. Most online marketing methods can directly or indirectly promote sales, and there are many targeted online promotion methods. These promotion methods are not limited to online sales support. In fact, online marketing is also valuable for promoting offline sales, which is why it is necessary for some enterprises that do not carry out online sales business to carry out online marketing.

5. Online sales. Online sales is an extension of enterprise sales channels on the Internet. An enterprise website with online trading function is itself an online trading place. The construction of online sales channels is not limited to corporate websites, but also includes online stores built on professional e-commerce platforms and different forms of cooperation with other e-commerce websites. Therefore, online sales are not limited to large enterprises, and enterprises of different sizes may have online sales channels suitable for their own needs.

6. Customer service. The Internet provides more convenient online customer service methods, from the simplest FAQ to e-mail, mailing lists, online forums and various instant messaging services. Online customer service has the advantages of low cost and high efficiency, which plays an important role in improving customer service level and directly affects the effect of online marketing, so online customer service has become a basic part of online marketing.

7. Customer relationship. Customer relationship plays an important role in developing the long-term value of customers. The marketing model with customer relationship as the core has become an important strategy for enterprises to create and maintain competitive advantage. Network marketing provides a more effective means to establish customer relationship, improve customer satisfaction and customer loyalty. Through the interaction of online marketing and good customer service means, strengthening customer relationship has become a necessary condition for online marketing to achieve long-term results.

8. Online survey. Online market research has the characteristics of short investigation cycle and low cost. Online research not only supports the formulation of online marketing strategies, but also is one of the auxiliary means of the whole market research activities. Reasonable use of online market research means is of great value to marketing strategy. Network market research has the same status as other functions of network marketing, and can be carried out with the support of other functions or relatively independently. The results of online research can in turn provide support for other functions to play better.

Maternal and child products industry

First, clear positioning.

Clear positioning includes the positioning of target customers, the positioning of core products and the positioning of keywords.

1, target customer base

First of all, we need to be clear about why I want to do the maternal and child industry. After this answer is determined, we need to be very clear about which consumer groups the enterprise is facing, that is, our target customers, which age group they belong to, whether they are employed or unemployed, and what their usual hobbies are. Relevant information needs to be clarified by enterprises through investigation and analysis. Learn to give up and know how to choose.

2. Positioning of core products

What is the core product? Any product is composed of three layers, the innermost layer is the core product, the second layer is the peripheral product, and the third layer is the extension product. Core products refer to the basic utility or benefits of products provided by customers, that is, the benefits that customers really want to buy. In short, it is the use value of the product. For example, for washing machines, what consumers want to buy is "convenient, fast and clean", for cinemas, what consumers want to buy is entertainment, so for maternal and child stores, consumers need to be practical, caring and assured.

As a mother-infant entrepreneur, you need to know what your core product is, what you can provide for your target customer group, and what nursing solution can help your mother clean easily? Or can you provide practical diapers for mothers?

3. Positioning of keywords

The keywords mentioned here refer to the words and keywords entered in the search box, not necessarily a word, but one, two, three, four or even a sentence, all of which are regarded as keywords. The key point is that entrepreneurs need to think about what words or sentences my customers will use to search for my products and find themselves on their own initiative. Keyword search is one of the main methods of online search index, and entrepreneurs should define their own keywords from the perspective of customers.

Second, establish a marketing website.

The website is not built to make others look beautiful, but to enrich the content.

Many corporate websites will consider beautification when building their websites, and add many dynamic things on the websites, such as videos and dynamic pictures. Although this effect is really beautiful, it takes consumers a lot of time, because this beautiful and colorful effect slows down the speed of the web page. According to analysis, if consumers don't see what they want within 30 seconds, they will click the fork in the upper right corner of the webpage and leave forever, not to mention the webpage within 30 seconds.

When building a marketing website, an enterprise should not only fully prepare the relevant information of the enterprise, but also plan and lay out its own website, and lay out the content of the website from three aspects: communication, influence and transformation, so as to enrich the content as much as possible.

Third, the promotion of viral marketing.

There are many ways to promote products, and the key is to have a suitable channel. If more people want to know about maternal and child products, viral marketing is believed to be the most effective way.

Viral marketing is a common online marketing method, which is often used for website promotion and brand promotion. Viral marketing uses the principle of word-of-mouth communication among users. On the Internet, this "word-of-mouth communication" is more convenient and can spread like a virus, so viral marketing has become an efficient way of information dissemination. And because this kind of communication is spontaneous among users, it is almost a free online marketing method. So how do maternal and child enterprises make good use of viral marketing? First, choose a virus that matches your mother's characteristics:

For communicators:

1. She should soon understand what virus this is;

2. I clearly know that spreading this virus can bring benefits to myself;

The benefits of spreading this virus outweigh the efforts.

For the recipient:

1. After hearing about it for the first time, I think it is very valuable to know more about this virus;

2. Mastering the necessary basic knowledge of this virus can quickly identify and understand the fun of this virus;

I have enough trust or respect for the virus disseminator, so I think it is worth spending time.

The next step is to determine the spread of the virus. According to the characteristics of mother users, the virus can spread through the following ways:

1. instant messaging tool

IM tool is the most convenient and accessible mode of communication. A good idea and a good virus can spread quickly in the QQ, MSN and QQ groups of mothers.

Step 2: Email

E-mail is a common network service for mothers. Registration invitation and accurate message push by email can provide a new way for the spread of the virus.

3. Women and Children Forum

The mother-infant forum is a place for mothers to communicate. As the source of many topics, it is a common way to find the corresponding forum for promotion.

4. Mom's blog

Blog has become a popular service. Mothers like to record their babies' growth in their personal blogs. Obviously, mom's blog is also a way to spread the virus.

Fourth, be careful.

A successful enterprise website needs a special person to treat it. Including updating the content of the website, analyzing customers' needs and purchases, defining the development plan of the website and assigning tasks to the team.

A complete team can promote the normal operation of the website. A complete team consists of promoters, SEO specialists, copywriters, artists, planners and customer service. , and form a systematic team, responsible for the operation of the website. In this way, the work content of each employee is clear, who is responsible for promotion and who is responsible for planning. In addition, there is a systematic performance appraisal, which checks and supervises the work according to the work situation of each employee. I hope the above information can help you and hope to adopt it!