What does the tender specialist do every day?

The first aspect: the daily work of bidding.

1. Take time to check the opening of the website every day to avoid unnecessary influence on the bidding if the website cannot be opened or the opening speed is too slow.

2. Statistical analysis of daily bidding data.

3. Daily price adjustment of accounts, focusing on four categories of keywords: high keywords, high consumption keywords, high display keywords, high click keywords and high conversion keywords, and making detailed adjustment plans for these four categories of keywords to coordinate with each other. Always pay attention to the ranking of key conversion keywords.

4. Check the message data in time, and check whether the keyword consumption is abnormal in time when the message is abnormal.

The second aspect: daily data analysis

1, pay attention to key keywords every day, some keywords with high presentation, high click, high consumption and high price, analyze the top 20-50 keywords of the account every day, and control the ranking or modifier presentation mode to achieve the best promotion effect.

2. Analyze non-customer information and screen it appropriately.

3. Analyze the presentation ideas of keyword competitors, add new words or modify ideas, and overwhelm each other in advantages.

4, always pay attention to industry trends, Baidu update, use some good changes to avoid some bad changes on the actual effect.

The third aspect: weekly summary and analysis.

1, search word report, add words with clear intentions, and deny some irrelevant words.

2. Analysis of full account number, weekly news and high consumption without news. Analyze the message cost and add these messages to the key monitoring targets next week. Then you can improve the ranking appropriately. If there is no dialogue in high consumption, control it slightly.

3. Compared with last week, analyze the data of account presentation, click rate, conversation, reservation and expenses, and make appropriate plans according to the actual situation. For example, the click rate is too low to see if it is a keyword. If so, increase the delivery. If the bounce rate is too high, please check the login page and test other login pages.

The fourth aspect: the expansion of account keywords and the optimization of account numbers.

1, statistics Baidu backstage recommended keywords, drop-down words, related search words every once in a while, and add some words that are not in the account.

2. Try to get rid of some of your own brand words with competitors to reduce unnecessary evil points and reduce the consumption cost of some brand words.

3. Search word report, analyze and add account tracking of email search words.

4. Communicate with customer service staff, expand some words according to the actual needs of users and add them to the bidding account.

5. Get some industry words from the customer service office and add keywords to the account.

The fifth aspect: communication with other people.

1. Communicate with the editor in time, and provide the editor with some good and easily optimized words to make the project more profitable.

2. Communicate with customer service staff to learn more about patients' needs and add or delete keywords.

3. Communicate with other project bidders and learn from each other.

4. Communicate with the director and supervisor in time to let the leaders know their work progress.

Extended data:

Job Description: Be responsible for the observation, cost statistics and data analysis of online advertisements to achieve the highest input-output ratio.

This bidder has the largest number of medical bidders, with high technical content and account control requirements. Here is a brief introduction to the working paradigm of medical bidders:

Basic requirements:

1. Have the ability of analysis and judgment, and be able to adjust the launching strategy in time according to the market and enterprise conditions;

2. Deeply understand the marketing strategy and plan of the enterprise, and be familiar with the products, advantages, services, prices, target markets and competitors of the enterprise; Accurately grasp the promotion direction.

3. Dare to take responsibility. There is no ready-made method for bidding ranking, and there are differences among enterprises. Operators need to learn and use flexibly in exploration according to their own characteristics, and keep trying to give play to the advantages of bidding ranking.

References:

Baidu encyclopedia-bidders