Agenda of the "Belt and Road" National Image and Urban Brand Forum

Organizer:

Global Times, Tsinghua University National Image Communication Research Center and China Western Research and Development Promotion Association

Co-organizer:

Organizer:

Chengdu Xindu District Committee, People's Government of Xindu District, Chengdu

1 June

9: -12:

Participants reported

12: -14:

Working lunch

Dining place: cafeteria on the ground floor of Crowne Plaza Chengdu Poly Park

14: 5-14: . Special investigation of Dusheng 'an culture: Shengan Gui Hu, Baoguang Temple

18: 3-2:

Working dinner

Dining place: Chinese restaurant of the Royal Mansion on the first floor of Crowne Plaza Chengdu Poly Park

L June 2nd

8: 3-11: 3

"One Belt, One Road" national image and city brand forum

.

guests and participants sign in

9: -9: 5

host's opening

host of comprehensive channel of Shudong CCTV

9: 5-9: 2

leader's speech:

leader's speech of Sichuan Provincial Party Committee Propaganda Department

. Secretary of Chengdu Xindu District Party Committee

Deputy Editor-in-Chief of Jiang Security Global Times

9:2—9:3

Keynote Speech 1

Speech by Cheng Lu, Vice Chairman of the 9th All-China Federation of Industry and Commerce and Chairman of China Western Research and Development Promotion Association

(to be drafted) : "One Belt, One Road" National Image Building and Brand Building of Famous Cities in the West

9:3—9:5

Keynote Speech II

Professor of Chinese Department of Peking University, Zhang Yiwu

Speech Topic (to be drafted): Mining Traditional Cultural Values and National Image Building

Keynote Speech III. Vice President of China Ming History Society

Speech topic (draft): the symbol of ascending temples in the spirit of new cities

1: 1-1: 3

Keynote 4

Speech topic (draft) by Bu Xiting, Deputy Secretary of the Party Committee of the Department of Economics and Management of China Communication University and Vice President of the Institute of Cultural Development. Brand building of urban humanities and development of cultural industry

1: 3-1: 4

Tea break

1: 4-11: 5

Summit Dialogue: "Urban Humanities" and "China Story"

Wu Jie, Deputy Director of Literature and Art Department of People's Daily

Wang Pengjin, Chief Planner of National Fashion Center. Associate research fellow, Institute of Finance and Economics, Chinese Academy of Social Sciences, Deputy Director of Urban and Real Estate Economic Research Office

Liu Qing, Deputy Head of Xindu District, Chengdu

11: 5-14:

14: -17:

Xindu Symposium on "Shengan Cultural City Brand and Cultural Industry Development"

14: -14: . Standing Committee member of Xindu District Committee and Minister of Propaganda

14:15—15:15

Topic 1: Humanistic Spirit and Cultural Temperament in Sheng 'an's Life

Tan Ji and President of Sichuan Historical Society, Chief Expert of Bashu Culture, Librarian of Provincial Literature and History Museum

Ni Zongxin, Special Librarian of Literature and History Research Institute of Sichuan Provincial People's Government, Member of China Calligraphers Association, Distinguished artist of Sichuan Poetry and Calligraphy Institute

15:15—16:15

Discussion topic 2: Xindu, Industrial promotion based on the culture of Sheng 'an

Yang Senlin, President of Chengdu Traditional Culture Protection Association

Song Changwen, Director of the Cultural and Sports Bureau of Xindu District

16:15—17:15

Discussion topic 3: Orientation direction and shaping means of the brand of Xindu City

Zhang Hongxing, deputy director of Tsinghua University City Brand Research Office

Liu Yanping, associate researcher of the Institute of Finance and Economics of China Academy of Social Sciences, Deputy Director of Urban and Real Estate Brokerage Research Office

Huang Huang, Associate Research Fellow china tourism academy

Dong Nan, Social Affairs Commissioner of Global Times and General Manager of Business Center

Zhang Qintao, President and Researcher of Sichuan Traditional Culture Promotion Association

Lin Hui, Executive Deputy Minister of Propaganda Department of Xindu District Committee of Chengdu

17: 15-17: 5

Free discussion

All the guests present