[Modern Economics] Basic experience of economics 1000 words

1. Broad demand refers to the maximum quantity that consumers are willing and able to buy a certain commodity. In an enterprise, it is the amount of labor that the enterprise is willing and able to employ. Supply is the maximum quantity that manufacturers are willing and able to provide. In the social labor force, supply is the number of all labor providers (including migrant workers, college students and all others who are willing to provide labor).

The phenomenon that the wages of migrant workers in some areas of China are higher than those of college graduates is caused by the shortage of migrant workers and the imbalance of supply and demand structure of college students' centralized job hunting. Since the expansion of university enrollment in 2000, China has sent a large number of graduates to the market every year, resulting in a large increase in labor supply. With the development of science and technology, the scale of enterprises is also expanding, and many emerging enterprises are rising rapidly, causing an increase in demand. The increase in labor force is only the increase in people who want to engage in technical and administrative work, and there is no obvious increase in manual workers. This has led to a decrease in the supply of manual workers, less supply and more demand, which will inevitably lead to an increase in prices, which means an increase in the wages of migrant workers.

The increase in the number of universities, coupled with the increase in the number of college students, has led to the blindness of majors and courses in some universities, and the phenomenon of professional convergence is very serious. Some schools still follow the traditional teaching methods of exam-oriented education, and some students have high scores and low ability. Many schools have too fine a division of majors to keep up with the pace of market changes. Due to the large number of students in school, it is impossible for the school to provide internship opportunities for every student. Many graduates have only knowledge and no skills in society, and the short-term benefits brought to enterprises are not as good as those of migrant workers. The supply of college graduates has greatly increased, but the demand for college graduates has not been more extensive, which eventually leads to low wages for college graduates.

In short, the wages of migrant workers in some areas are higher than those of college students, which can only be regarded as a special case, which is caused by the shortage of migrant workers and the imbalance of supply and demand structure of college students' centralized job hunting. The wages paid by enterprises to migrant workers are higher than those of college students, which also reveals that there are problems in the training mode of college students. Just graduated college students only have knowledge and lack skills, which brings less short-term benefits to enterprises than migrant workers. To improve the value of college students' human capital, it is not enough to pay attention to knowledge only, but also to carry out skill training. "If college students can have knowledge and skills at the same time, their wages will definitely be higher than those of migrant workers." This phenomenon is only short-lived, and it is a transitional phenomenon. Society and enterprises should base themselves on long-term development and actively attract talents. "Talents with high knowledge can best promote the development of enterprises and society".

With college students' growing awareness of their own skills training, they should have not only knowledge but also skills in the future, which will make college students' wages higher and higher, and will eventually far exceed those of migrant workers.

2. The price elasticity of demand refers to the reaction degree of demand to price change, that is, the percentage of demand change divided by the percentage of price change. Different commodities have different demand price elasticity coefficients. There are many factors that affect the elasticity coefficient of demand price, mainly including:

(1) commodity substitutability: the more substitutes there are for a commodity, the higher the degree of substitution, and the greater the demand price elasticity of the commodity; On the contrary, the less substitutes there are for a commodity, the lower the degree of substitution and the smaller the price elasticity of demand for the commodity.

(2) Wide use of commodities: the wider the use of commodities, the greater the price elasticity of demand; On the contrary, the narrower the use, the smaller the price elasticity of demand.

(3) The degree of consumer demand for goods: the demand price elasticity of necessities is small, but the demand price elasticity of non-necessities is large.

(4) Service life of goods: the demand price elasticity of non-durable goods is larger, while the demand price elasticity of durable goods is smaller.

(5) Proportion of commodity expenditure to total expenditure: The lower the proportion of consumer expenditure on commodities to total consumer expenditure, the smaller the elasticity of demand price of commodities; The higher the proportion of this commodity's expenditure to the total expenditure, the greater the price elasticity of demand.

(6) Choose the length of time. Commodities with long selection time have great elasticity, while those with short selection time have little elasticity.

(7) Visibility. Brand-name goods have great elasticity, while brand-name goods have little elasticity.

Acquisition is a market operation. Generally speaking, it refers to the exclusive right, ownership and management right to buy other people's labor or labor products in the form of money in a certain region or period, which can create more foreseeable benefits or profits for operators.

Air conditioning generally belongs to durable goods, with limited use and few kinds of substitutes. From these aspects, their demand price elasticity is small. However, air conditioning is not a necessity of life, and expenditure accounts for a large proportion of total expenditure. From this point of view, the demand price elasticity of air conditioning is greater. Retailers in the air-conditioning retail market buy out a certain brand or series, which can greatly improve the popularity of air conditioners, reduce the time for customers to choose air conditioners, reduce the possibility of seeking substitutes, and thus reduce the demand price elasticity of air conditioners. At this time, the retailer will raise the price, and the demand for air conditioning will not be greatly affected.

Nowadays, it is no longer a woman's patent to buy clothes often, and men have begun to dress themselves up. How to run a men's clothing store well, I have.

The following suggestions.

(1) First of all, we must have a good storefront image.

A good signboard, a personalized store name and a neat window can often represent the characteristics of a store. The signboard design of clothing stores should be simple and unique. Store name design should be powerful. The color can be dark, but the font must be clear.

Men's wear display stores should be spacious and clean.

Spacious and clean storefronts give consumers the feeling of neatness, comfort and high-grade, and the crowded environment brings customers a depressed shopping atmosphere. In a spacious environment, customers feel free and relaxed, and it is more convenient for customers to choose and watch clothes. Resting areas can be set up in the store, and furniture such as sofas and coffee tables can be placed to give customers a warm feeling.

(2) strictly control the purchase of goods, intermediate goods, quality service, honesty and trustworthiness, treat people with enthusiasm, and establish a good corporate image!

(3) Men's wear display should be in place.

Men's wear display is the simplest and easiest in clothing display, which is simply reflected in its display without too many patterns, but it must reflect the characteristics of products; The reason why it is complicated is that it should pay attention to innovation in the basic display, so as to better attract consumers' attention and reflect its majestic, elegant and noble characteristics. Men's wear is a simple and casual style in many cases, so we should pay attention to the following basic points when displaying men's wear:

1. Division of casual wear and formal wear

Generally speaking, for men's wear, the division of big styles is mainly casual style and orthodox style, and the division should be reasonable, reflecting the feeling of neatness and atmosphere. If the clothes are mixed and displayed, it will bring consumers a low-grade feeling and damage the brand image. For different seasons, the placement of casual clothes and formal clothes is also different, and Chen Fang should be suitable according to the season and the location of the container.

2. colors and styles should be coordinated.

This is the focus of shop clothing, but many shops ignore this detail, which may be related to the professional level of shopping guides. For example, when some shops display suits, it is easy to forget to match shirts and ties, and the display color of the whole container is relatively dark. If shirts and ties are displayed in a suit, there is not only contrast between light and shade, but also bright colors, which can promote the extra sales of ties and shirts. In other shops, putting a pair of orthodox shoes under casual pants is easy for some customers to "look at the clothes of this brand with special respect" and feel that there is something wrong with the taste of this brand, and what products should be matched with the same style of clothes when displaying them.

3. The window display should be eye-catching.

For the window, it is the eyes of the shop and the image endorsement of the shop. The exquisite display of the window and the perfect dress of the model will leave a good impression on the customers. Remember your brand, if the customer didn't come into the store to buy clothes at that time, it may be possible in the future. Like some of the world's top men's wear brands, their windows have brought them many effects. They played brand advertisements well and effectively promoted the sales of store products.

4. Reasonable application of focus position

When customers enter the store, the display wall directly opposite the customer and on the right hand side of the customer entering the store is an area that customers can easily see and the store sells well. In such an area, it is necessary to display seasonal new products, special products, main products or promotional products to comprehensively enhance sales power.

(4) Strictly manage the sales staff and recruit sales staff with high quality and good image.

(5) Formulate sales plans, annual sales awards, quarterly sales awards, monthly sales awards and weekly sales awards that have a good incentive effect on sales personnel, and establish a complete and effective sales incentive system.

Four.

At present, Zhenjiang's tourism products are mainly sightseeing products. Its core natural tourism resources are the "Three Mountains" scenic spot composed of Jinshan, Beigushan and Jiao Shan, and its humanistic tourism resources are Jiangtian Temple in Jinshan. Due to the natural shortcomings in attracting tourists to buy again, Zhenjiang is less competitive under the shadow of the image of tourism products formed by the scenery of Nanjing, Wuxi Taihu Lake and Suzhou classical gardens.

In addition, the backward development level of Zhenjiang tourism is due to the lack of attention and in-depth development by Zhenjiang municipal government and tourism departments, which makes Zhenjiang tourism not form its own characteristics and a complete set of strategies and strategies for developing tourism.

In order to improve the development level of Zhenjiang tourism, we should recruit and improve from the following aspects.

(1) Renewing ideas and promoting the development of tourism.

To strengthen the propaganda of the development strategy of "strengthening the city through tourism", leaders at all levels should firmly establish the new concept of "tourism is the city and the city is tourism"; The public should establish the concept that "everyone is a tourist image and every place is a tourist environment".

(B) scientific planning to ensure a high starting point for tourism development

Zhenjiang should be managed as the largest scenic spot, and the planning, construction, management, ecological environment and image building of the city should be incorporated into the grand tour to manage and plan.

(3) Improve policies and increase infrastructure construction.

Judging from the current actual situation in Zhenjiang, "housing", "shopping" and "entertainment" have become relatively short-boards, and it is necessary to actively improve the construction of tourism supporting facilities.

(D) Integrating resources and implementing tourism brand strategy

Zhenjiang is rich in tourism resources, but it lacks "visual shock" and "spiritual shock". It is necessary to build a national and even world-famous tourism boutique. It is necessary not only to plan and build Nanshan and Sanshan, but also to carefully design and build a "bonsai" of urban cultural tourism with historical and humanistic characteristics; It is necessary to speed up the development and construction of ecological leisure tourism destinations such as Maoshan, Baohua Mountain and Shiyezhou, actively expand industrial tourism and rural tourism, and gradually form a large tourism market.

(5) Broaden channels and establish a diversified tourism financing and investment mechanism.

Attract well-known domestic and foreign enterprises, consortia and private funds to participate in tourism development and construction and tourism enterprise management. It is necessary to strive for special funds such as national cultural relics protection, form a tourism sector with distinct themes, and strive to enhance the cultural connotation and overall competitiveness of Zhenjiang tourism products.

(6) Straighten out the system and form the resultant force of Zhenjiang's grand tourism pattern.

Zhenjiang's resource management is out of touch with industry management, which leads to serious waste of resources. We should vigorously reform the management mechanism, straighten out the relationship and form a core synergy.