The word-of-mouth of hit dramas has become the norm, and New World is no exception. What are the reasons?

The hit drama "New World", which scored above 8 points on the film and television drama scoring platform, has seen a decline in scoring. At present, the scoring has reached 6.9 points, which also shows a trend of high reputation and low reputation.

why use "ye"? Because there have been too many similar situations in recent years, the previously acclaimed "Action to Break the Ice" scored 8.5 points on the first day, and has now dropped to 6.9 points.

The score of "Angry Jiangxi" was 8.5 on the first day of broadcasting, and it has also dropped to 6.9 at present. "Sesame Hutong" started broadcasting with a score of 7.8, and now it has dropped to 5.9 below the passing line.

It can be said that it is almost normal for word-of-mouth to decline with the development of the plot in the popular TV series in recent years. Although word-of-mouth evaluation scores like The Longest Day In Chang'an have not dropped much, they have also been vomited by many viewers.

On the whole, it is no wonder that the most common spit in these popular dramas with declining word-of-mouth is as follows:

The plot is flooded, the rhythm is slow, the logic is chaotic, the role is stupid, and the ending is hasty ...

One TV series is an accident, two are coincidences, three are five and n are all like this, so we have to find the law. Why do so many TV dramas have similar problems?

in my opinion, there are three simple reasons, which involve many industries:

1. The network culture of the screenwriter industry

In recent years, there is a kind of drama that is particularly popular, that is, the online IP drama. Because the online novel itself has a large number of fans, it is less risky to directly adapt the online novel, so many popular dramas are adapted from online novels. This trend has also affected other screenwriters, making the whole TV drama screenwriter industry start online fiction.

Generally speaking, online novels have such a rule. Take a certain point as an example. The "Golden Three Chapters" at the beginning of online novels (to retain readers within three chapters) attracted readers into the pit. The first 3,-word climaxes repeatedly sucked powder. Once the 3,-word climax began to be charged, the story at the back began to be filled with water. In order to sell more chapters, the 1,-word plot could write 1, words until there was really no water to note, and an ending was hastily designed.

The current sales mode of online novel platforms determines that any author who wants to make money by writing books must follow the above rule.

the reader may question, can't it be done without water injection after charging?

Ordinary World has 1.4 million words, and it has been criticized by some people as plain water. Nowadays, online novels are more than 3 million words. Lu Yao spent six years writing "Ordinary World", not counting the time to investigate and collect materials. Nowadays, it only takes one or two years for online novelists to write millions of words behind closed doors, so how can they not inject water?

With the popularity of online novels, many screenwriters will inevitably be influenced by them. Therefore, many TV dramas also follow the "Golden Three Chapters" rule, and spend a lot of energy on the first few episodes. The climax and colorful plots make the audience scream, so the reputation of the broadcast has soared.

With the development of the plot, the screenwriter can't keep the rhythm of the "Golden Three Chapters" and doesn't have so much material. After all, there are more than 5 episodes now, so we have to inject water. As soon as the plot is flooded, the audience is not a fool, and it is strange not to scold the mother.

The reader will ask again, are the Golden Chapters really that important? Can't it be done without water injection?

In fact, the Golden Chapters are really important. Nowadays, there are so many online novels that few readers have the patience to read them slowly. Everyone asks that they must look good from the beginning, otherwise I won't read them. The same is true for TV dramas.

there are ways of not injecting water, but it is difficult to do so. The specific reasons are as follows.

another thing I want to say is that there is also a popular creative way in the online literary world, that is, "saving" articles.

Net God opens a studio, recruits a number of writers, creates by himself or discusses a beginning, and the following story is completed by several writers. This kind of novel written by a few people has two results, either the same routine or the brain-dead text full of logical loopholes.

extending to TV series, some film and television companies and big screenwriters do the same now. A TV series may be written by several small screenwriters together. This creative method is very fast, and dozens of episodes can be written in less than one month, but there is really no time and energy to polish the logic problems in the middle, and natural audiences will see all kinds of brain-dead logic and roles.

2. Commercialization of film and television creation

This is an old-fashioned question. After all, TV drama is a business, and it is impossible not to take the commercial approach. No one does any unprofitable business.

The best way for film and television creation is to find a balance between commercialization and art, so that film and television creation can not only make money but also realize artistic demands.

in the 198s, one of the reasons why China's TV drama industry entered the golden age from the beginning was that the creation of TV dramas at that time was very strict with the control of art and the actors were more dedicated.

For example, Liaozhai, which was filmed by Fujian TV Station, attracted many great directors and famous actors to participate in it, even if the conditions were hard and they didn't make money. At that time, actors and directors all had the idea of going down in history, and they didn't expect that the classic TV series could be remake again and again.

With the progress of the times, the balance between commercialization and artistic pursuit of many film and television creations is becoming more and more unbalanced. Up to now, the commercial appeal has completely overwhelmed the artistic appeal.

Therefore, in order to maximize the benefits, the film and television company requires the screenwriter to lengthen the TV series indefinitely. The plot design of "New World" is only 22 days, but there are 7 episodes in its series. At first glance, this ratio shows that the screenwriter will definitely inject a lot of water into the plot.

In fact, if the series of New World can be controlled within 3 episodes, I think its reputation will not decline seriously, and it may even become an explosion, just like Latent.

Unfortunately, it is too difficult for film and television companies to give up the profits of forty episodes. Art and word-of-mouth are far less important than profits.

No way, the audience is watching the plot, but the film and television company is watching the commercial interests.

Third, word-of-mouth manufacturing process

The last reason, I have to talk about my own industry, from the media.

Many TV dramas must be announced like movies before they are broadcast. There are many ways to announce them, such as TV station announcements in the bright and clear, and some cast members create momentum on variety shows.

There are many hidden methods, such as the rumored "brush list" or "brush word of mouth". I have never set foot in this gray industry, and I don't know much about it. Not every TV series will involve this kind of golden ash production, so I will not mention it for the time being.

The author knows a little about the business process of the media industry. Some TV crews will find some heads to promote themselves from media accounts through marketing companies before or just after the TV series starts. This is not a gray industry and is allowed.

whether it's overt or covert, in short, the film and television company will definitely make publicity in the early stage of the TV series. Naturally, the word-of-mouth at this time is relatively easy to make. After the TV series is broadcast stably, this kind of propaganda basically stops. After all, it also costs money. Reflected in the TV drama word-of-mouth scoring, without the maintenance of capital, the authenticity of its word-of-mouth will gradually emerge.

To sum up, at a time when film and television drama production has completely stepped into the process, industrialization, assembly line, capitalization and commercialization, the original intention of many TV dramas has been decoupled from art. According to the commercial line of play, it is not so surprising that popular dramas frequently have high reputation and low reputation.

However, there are also some cast members who do the opposite, intentionally or unintentionally creating a trend of low reputation and high reputation. For example, "Love Apartment 5", when it was broadcast, due to the addition of too many dancers and newcomers in the first two episodes, the reputation was seriously low, and it was once only 4 points. Later, with the deepening of the plot, its word-of-mouth obviously showed a trend of low opening and high going, and it has reached 5.8 points at present, which has the stamina to break through the passing line.

Some people say that Love Apartment 5 is an obvious reverse marketing routine. I don't know if this anti-trend practice will be valued and used for reference in the future.