Geographical distribution of burger king

Burger King was authorized by Jiacheng Company, a subsidiary of Dacheng Group, in Taiwan Province Province, and established its first store in Taiwan Province Province on 1990. Although Burger King is a global fast food chain, Wang Zhan in Hamburg, Taiwan Province Province is very cautious, with 38 branches, which are located in Keelung (5 stores), Taipei (2 1 store), Taoyuan (3 stores), Hsinchu (2 stores) and Tainan (7 stores), ranking fourth among the fast food chain stores in Taiwan Province Province.

In August 2007, Dacheng Group said that Jiacheng, a subsidiary of American fast food chain Burger King, would be separated and transferred to Shengwei Investment Company. It is reported that because the US is interested in the Asian market, Burger King intends to change the practice of agency authorization, change to direct shareholding and expand cooperation with Dacheng. In addition to accelerating the Wang Tuo point in Hamburg, Taiwan Province, since the US has eight strongholds in Beijing, both sides are more interested in marching into China together. Taiwan Province Burger King plans to have 65,438+000 head offices in Taiwan Province within five years.

Burger King's marketing strategy in Taiwan Province Province is different from McDonald's or KFC. The main target is adult customers, and the difference can be detected from the toys given in their packaging. Different from the lovely routes of Hello Kitty and Keroro of McDonald's and KFC, Burger King cooperated with movies to present theme toys popular with adults, such as Star Wars and The Simpsons.

The long-term promotion of Burger King in Taiwan Province Province is to buy one get one free at Warburg on Monday. As long as you print coupons online, you can enjoy discounts. Burger King is located in Shijiazhuang, Baotou, Hohhot, Beijing, Wuhan, Tianjin, Shanghai, Nanjing, Hefei, Xi 'an, Shenyang, Changchun, Guangzhou, Shenzhen, Hangzhou, Changzhou, Fuzhou, Xiamen, Quanzhou, Zhuhai, Zhongshan, Chengdu, Dalian, Anshan, Kunming, Harbin, Yantai, Huizhou, Dongguan and Ankang. Today, Burger King has 69 branches in Chinese mainland. 20 1 June1opened a branch in Wuxi; 20/kloc-opened a branch in Dalian in may/March; On July 20 13, the first store in central China opened in Wuhan, the largest city in central China, and the first store in southwest China opened in Chengdu on August 3, 20 13; On August 20th/kloc-3rd, the first branch opened in Yantai, Shandong province.

Burger King, the second largest catering company in the world, opened its first store in China in June 2005 in Shanghai, which is located in Nanjing West Road, Jing 'an District, Shanghai.

Brenner Mantanchen, Chairman and CEO of Burger King, said that it was a strategic mistake for the company not to set foot in the China catering market a few years ago, but Burger King would still come even if it was 10 or 20 years late. In fact, as early as around 2003, Burger King intended to enter China. They commissioned an international consulting company to investigate the China market in advance.

In August 2004, brenner Mann joined the Queen of Hamburg, and the relationship between King of Hamburg and China became closer. The manager was the CEO of Continental Airlines and the head of PricewaterhouseCoopers, and he set his sights on China from the beginning of his tenure. In his concept, "China's market is huge and changing with each passing day. We regard it as a very important market. "

After getting ready, brenner Mann chose to land in China from Shanghai. Half a year ago, Burger King Shanghai Catering Co., Ltd. was established, which is a wholly-owned company of Burger King Group in China. Since then, the pace of Burger King's entry into China has greatly accelerated. On June 27th, its first China restaurant officially opened its doors to welcome guests.

Burger King's first restaurant in China has a small storefront, divided into two floors, and the interior decoration is not much different from other fast food restaurants. What makes customers feel fresh is its food. In addition to Burger King's most famous yellow-wrapped sandwiches, French fries and onion rings, customers can also taste various products with China elements, such as Sichuan spicy sauce yellow-wrapped spicy sandwiches, dazzling spicy chicken leg hamburgers, tender roasted chicken leg hamburgers and Chinese spicy chicken wings.

"These products are specially launched by Burger King for China market." De Shute said that in previous market surveys, Burger King changed the menu again and again, and many products were tailored for China guests. According to brenner Mann, these localized products account for more than 50% of Burger King's total food.

Localization is the core concept of Burger King's business in China. In addition to products that are close to the tastes of customers in China, Burger King intends to integrate into China in terms of raw material supply, logistics system and management team. "Our employees are all recruited locally," De Schutter said, pointing to the busy employees in the store.

On the way to expand the China market, Burger King also decided to get out of China's characteristics and let more China investors help it expand its territory. Compared with the cautious franchising of McDonald's and KFC in China after many years, Burger King seems unwilling to wait too long. Brenner Mann revealed that Burger King will open about 65,438+00 direct-operated restaurants in China this year, and then it will accelerate its expansion by franchising.

For Burger King, who has just entered China, it is still unknown whether it can be successfully replicated abroad. However, brenner Mann is very confident. He said that the catering market in China has just started, and we will only enter this market when we are sure of profitability.

Burger King plans to open 65,438+0,000 restaurants in China in the next 5-7 years.

In 20 13, Burger King officially entered Shijiazhuang, the capital of Hebei Province. Up to now, three Burger Kings have opened in Shijiazhuang.

The flagship store of Shenyang Burger King opened in Shenyang Joy City on May 26th, 20 13. Together with Shenyang XingMoore Restaurant and Shenyang New World Restaurant, it constitutes the "Troika" of Shenyang Burger King. At the same time, it also marks another milestone in the development of the brand in the mainland market since it entered China in June 2005.

Fuzhou Burger King Restaurant was opened in Taihe Square, Wu Si North Road, Jin 'an District, Fuzhou on August 28th, 20 13. This is the first restaurant opened by Burger King China in Fuzhou, and it is also the flagship restaurant of Burger King in Fuzhou. Fujian Province will become the key development market of Burger King in South China.

Burger King entered the first restaurant in Urumqi and officially opened in Times Square on 20 14, 1, 16.

2015 June 19 opened its first branch in wanda plaza, Yingkou.

stop supplies

20 14 On July 30th, Burger King USA announced that it would completely stop purchasing from China subsidiary of Fuxi Group. In addition, several Burger King branches have appeared in various US military bases in Japan. On the open day of the US military base, ordinary people can go in and buy it. Since the branches in the US military base were not affected by the withdrawal from the Japanese market, from 200 1 to 2007, the US military base became the only place in Japan where you can buy Burger King, and many people made a special trip to taste it on the open day of the US military base. When the Shinjuku branch opened on June 28, hundreds of diners came from all over Japan to taste it, and the waiting time was more than two hours. This shows that Burger King is very popular in Japan.