How does app promote drainage? App promotes the four most common ways of drainage!

With the development of mobile Internet, I believe that many enterprises have developed app. However, after the development of the APP, it needs to be promoted and drained. However, many companies only think about how to develop APP applications, without considering the subsequent promotion and drainage. Therefore, after the APP was developed, it did not achieve significant results, which led to the inability of enterprises to make profits. Therefore, only by promotion can APP get more traffic and achieve better results. Any APP APPlication needs to be promoted after it is launched, so that it can be known by more users, so as to download and use this app. Its principle is basically the same as the website, and it needs to attract more traffic to make the app application achieve better results. Therefore, after the development of Changsha APP, how to effectively promote and attract more user traffic has become the most concerned issue for enterprises. In view of this, the following marketing circle summarizes the following skills for everyone, hoping to help everyone better drain the APP application. No.65438+0: How does APP promote drainage? 1, preliminary impression The preliminary impression effect tells us that the impression left by the first communication between people will be generated in the other person's mind and occupy a dominant position. In the process of App drainage activities, users' initial impression of App products is mainly the posters of pre-promotion activities. The poster of the event will be more easily accepted and participated by users. 2, the steps are simple, people are lazy, and most users are "lazy". For users, the simpler the participation steps of App activities, the better, and the complicated operation mode will wear away a little patience of users. Therefore, it is suggested to test and adjust the activity plan in the planning stage, and simplify the operation method and process of the activity as much as possible to save users' time under the condition of ensuring users to complete the activity. 3. Share with the right people In the Internet age of the information age, users have to spend a lot of time to deal with more and more fragmented information. For some information that can't meet their own needs, users usually treat it with neglect and boredom. Therefore, the accuracy of App drainage activities is particularly important for marketing promotion. The accuracy of App drainage activities is reflected in actively sharing information that users are interested in according to their needs, and providing users with diversified intimate services. For example, share different App activities for different user behaviors, user attributes or user scenarios. Second: 2: What are the drainage methods for 2:app promotion? 1.APP store promotion and drainage enterprises will inevitably make APPs and launch them to major app stores. If users want to download an app, they will find it in the app store and download it. However, no matter which app store, there are thousands of apps, and when users search, they only see a few of them. If an enterprise wants its own APP to be found and downloaded by users, it must promote it in the APP store, so that it can rank high and let users find and download it, so that the app can achieve the purpose of drainage. 2. Soft Text Marketing Promotion Drainage For soft text marketing, I believe many people are very clear, that is, the edited soft text will be released to major media channels to let more users know about this APP. Because these media channels are relatively large platforms with high credibility and huge user base, publishing soft articles on these platforms will have a greater probability of gaining users' trust, so that the effect of APP promotion and drainage will be better. In addition, the marketing of soft text is relatively obscure, not as straightforward as hard text, and its content is often information that users are interested in, so users will be more accepted. 3. Promotion and drainage of search engines Although the search engine is not as important as the mobile terminal at present, it does not rule out that users will find APP applications on the PC terminal, so enterprises establish corresponding official website for APP, and then promote and drain it through official website. In this way, when users search in search engines, they can find the official website of the APP, thus prompting users to visit and download it. In addition, you can also cover the brand information of the APP in the search engine to create a better word-of-mouth effect for the APP, so that users have higher trust in the APP and stronger willingness to download. 4. Social platform promotion and drainage Whether on the PC Internet or the mobile Internet, the most commonly used thing for users is socialization, which is a must for users every day. Therefore, when promoting APP, enterprises can make full use of this feature and promote APP in the social circles commonly used by users, which will inevitably achieve very good promotion results. And in the social circle of users, they are relatively familiar with each other. If users see friends posting promotional information, it is naturally more trustworthy than the information posted by other platforms, so that APP promotion and drainage can achieve better results. The above are the four most commonly used ways for enterprises to promote and drain APP. I believe that it is still useful for companies that are not effective in APP. As long as the operation is proper, it will still achieve better promotion effect and eventually bring more considerable value to the enterprise. In addition, for enterprises that do not promote APP, we must pay attention to the promotion of APP. After all, no matter how excellent the APP is, if it is not promoted and not found and used by users, such an APP will not have an effect.