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What are the top ten consulting companies in the world?
1, McKinsey McKinsey (USA)
1926, JamesO'McKinsey founded McKinsey & Company, which also ushered in a new era of modern management consulting. Now McKinsey & Company has become the most famous management consulting company in the world, with 84 branches or offices in 44 countries and regions around the world. McKinsey currently has more than 9,000 consultants from 78 countries, all of whom have advanced degrees from world-renowned universities. McKinsey has more than 4,500 consultants from 78 countries, all of whom have advanced degrees from world-renowned universities. Master of Business Administration (MBA) accounts for 49%, and doctor accounts for 16%. When recruiting consultants, McKinsey pays attention to outstanding character and problem-solving ability, excellent wisdom and the ability to communicate effectively with people at all levels. Most consultants of McKinsey had considerable business experience before joining McKinsey. In McKinsey, the position is directly linked to performance. During the consultant's career, McKinsey evaluates the consultant's performance, the quality of problem solving and the impact on customers. McKinsey & Company is the largest management consulting company in the world. At present, there are five branches in Beijing, Shanghai, Shenzhen, Hong Kong and Taipei, with more than 50 partners, more than 300 consultants, more than 65,438+000 researchers and more than 200 professionals. McKinsey & Company has more than 65,438+000 branches and more than 9,000 consultants worldwide, and engages in more than 65,438+0,000 consulting projects for more than 600 clients in 75 countries every day. This is a truly global company. Enterprises have operations in all regions of the world, 50% of which are located in Europe, the Middle East and Africa. 30% is located in North America; 20% is located in Latin America and the Asia-Pacific region. Enterprises operating in the mode of "global integration" can contribute McKinsey's best global expertise and excellent external resources to customers in Greater China.
2. Ipsos Ipsos (France)
Ipsos is the world's leading market research group. 1975 was founded in Paris, France and 1999 was listed in Paris. It is the only market research group owned and managed by professional researchers in the world. Ipsos is the third largest research group in the world, with a global turnover of US$ 2,265.438+084 billion in 2065,438+04, and offices in 87 countries around the world. Ipsos provides customers with professional insights and services in six research areas: advertising and brand research, customer satisfaction and loyalty research, marketing research, media research, public affairs research and research management services. Ipsos entered China in 2000, and now it has become the largest market research company in China, with offices in five cities including Shanghai, Beijing, Guangzhou, Chengdu and Wuhan. The company has rich professional research product lines and industry expertise, covering advertising and brand research, marketing research, media research, public affairs and social research, satisfaction and loyalty research, data collection and processing, automobile research and financial and service research. The service scope covers FMCG, finance, automobile, IT/ telecom, medicine, health care and other industries. Ipsos has insight into market potential, predicts market trends, helps your brand develop healthily, and helps you build long-term good customer relationships. Enterprises will combine research data with big data intelligence, predict the market, test advertisements, study multimedia channels in the digital age, and explore public opinion orientation on a global scale.
3.zwzyzx Representative Consultation (China)
Zhongwei Consulting is a leading industry and market research service provider in China. Focusing on the needs of customers, Zhongwei Consulting has made continuous efforts and sincerely cooperated with customers, and built comprehensive professional advantages in the fields of investigation reports, research reports, market research and analysis reports, business plans, feasibility studies, IPO consulting and so on. Zhongwei Zhiyan is committed to providing competitive research solutions and services for enterprises, investors and the government, constantly improving customer experience and creating maximum value for customers. At present, the research results and solutions of China-Victoria Consulting have been applied to more than 30,000 enterprises and expanded to overseas markets. At present, the business scope of Zhongwei Consulting Network mainly includes industry segmentation research, industry market research, industry market survey, IPO consulting, project feasibility analysis, mergers and acquisitions, investment consulting and other fields. Zhongwei Consulting always regards the introduction of excellent research and investment talents as one of the company's core goals. The staff of Sino-Victorian Consulting has a variety of professional academic backgrounds: statistics, finance, industrial economics, marketing, international trade, economics, sociology, mathematics and dozens of other majors. Among the 300 employees of Zhongwei Consulting Network, 90% have bachelor degree or above, and 65% have double degree, master degree and doctor degree. Most employees of the enterprise have rich experience in many well-known domestic industry research institutes and securities research institutions. High-quality professionals are the greatest wealth of Shenzhen Zhongwei Zhiyan Consulting Co., Ltd., and also the guarantee for Zhongwei Consulting Network to provide quality services and practice customer value. The customer base of Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. initially formed 90% of the mainland market (including Chinese mainland, Hongkong, Macau and Taiwan Province Province), and 65,438+00% served the United States, Europe, Japan, South Korea and Singapore. Especially in recent years, foreign customers have made great breakthroughs in cooperation and won good reputation and long-term agreements with customers.
4.GfK GfK (Germany)
GfK focuses on global market research business, involving durable consumer goods survey, consumer survey, media survey, medical market survey and special research, and has established an absolute professional authority position in it. Especially in the survey of durable consumer goods, GfK Group ranks first in the world, becoming the only enterprise in the world to conduct a unified investigation and research on the retail of durable consumer goods. GfK entered China on 1993. After more than ten years' development, GfK's investigation network in China has grown from the initial five cities to more than 200 cities and nearly 300 suburban counties. The products monitored involve nearly 40 categories such as black appliances, white appliances, small appliances, communication products and IT products. The monthly data report covers more than 200 cities in China, and in 100 major cities, weekly retail monitoring report of communication products market can also be provided. With long-term data accumulation and GfK's unique mathematical model that summarizes the whole urban market, GfKChina has become the leader in the retail monitoring industry of IT, home appliances and communication products in China market. Headquartered in Beijing, GfKChina has branches in Shanghai and Guangzhou, and the total number of fixed employees has exceeded 300, making it one of the fastest growing branches within GfK Group.
Frost and snow. Sullivan Sullivan Company (USA)
Frost &; Sullivan yost Sullivan Consulting Co., Ltd. helps customers to accelerate the pace of enterprise growth and achieve the benchmark position of growth, innovation and leadership in the industry. Sullivan's Growth System Service and Sullivan's Best Practice Award help the CEO and his growth team to formulate, evaluate and implement effective growth strategies. For more than 50 years, Sullivan Company has been based in more than 40 offices on six continents, providing reliable market investment and financing, strategy and management consulting services for global 1000 companies, emerging enterprises and investment institutions with global vision. The growth consulting services provided by enterprises can accelerate customers to successfully achieve their growth goals and help customers calmly face new market opportunities. Growth consulting can help clients to formulate and implement effective growth strategies, thus helping client companies to promote the growth of sales, market share and profit rate. Customized research and organizational development activities provide innovative, effective and practical solutions to help customers successfully cope with the growing challenges.
6. Siwei Conference (UK)
Synovate is a marketing consulting group focusing on information investigation and interview. Founded in 199 1, headquartered in Britain, with 77 branches in 46 countries around the world, it is one of the top ten world-class information groups in the world. Synovate market information is a part of Aegis Group, one of the top ten market research and marketing consulting groups in the world. Aegis Group is a leading marketing service company with about 8,000 employees in more than 60 countries. Headquartered in London, the Group is listed on the London Stock Exchange (AGS). l)。 At present, there are 77 offices in 46 countries around the world; There are 13 offices in 9 countries in Asia. Synovate's business spans five continents and 24 time zones, with 4,000 eager elite employees providing services to customers every day. Synovate provides customers with industry and brand-specific solutions through the most outstanding research tools and unique examples. Siwei integrates the latest technology and thinking into research methods and knowledge to provide practical, scientific, independent and objective research. Synovate's research department, marketing department, data processing department and quality control department are closely related to each other. In addition to providing all-round market research services, they also spare no effort to develop new methods and technologies suitable for global market research, including qualitative research and quantitative survey data collection, as well as specialized analytical techniques and concept testing, advertising testing, consumer satisfaction, product positioning, market segmentation and brand equity.
7. Nelson Nelson (Netherlands/USA)
NetRatings, Inc. (NASDAQ: NTRT) is the world's leading Internet media and market research company and an important online advertising statistical evaluation service provider in the industry. Its service products include NetView, SiteCensus, MarketIntelligence, AdRelevance(i) and customized research and analysis services, covering more than 70% of the world's Internet use. Nielsen //NetRatings provides integrated Internet and digital media research reports and customized services to help customers obtain high-value business information. Nielsen //NetRatings is the service brand of NetRatings Inc. (Nasdaq: NTRT). It is partly controlled by international media and information company VNU. NetRatingsInc is the sister company of ACNielsen and NielsenMediaResearch. Nielsen //NetRatings provides a series of proprietary research tools and services to help you meet business challenges in a highly competitive market: differentiate your products and services, target and reach your main audience, and determine your business goals. For more than 50 years, all products and services of the enterprise have been supporting its Nielsen brand. As a global research leader, it will provide you with the information you need when verifying with a reliable third party.
8.IRI Information Resources Company (USA)
IRi American Information Resources Company is the world's leading big data analysis and market research company, and a global leader in providing innovative solutions and services for consumers, retail and over-the-counter medical enterprises. In 20 13, IRI completed the acquisition of Aztec, a leading market evaluation and related service provider with businesses in Australia, Canada, China, Hong Kong, New Zealand, South Africa, Sweden and the United Kingdom. In the same year, IRI also acquired FreshLookMarketing, which provides data and consulting services for the fresh food industry. IRi acquired Shaohai, a leading analytical service and market research enterprise in China. Its services mainly involve six aspects: customer research, brand research, satisfaction and loyalty programs, new product testing, advertising effect evaluation and distribution strategy. The concept of market research includes three elements: neutral and effective research methods, experience in understanding the meaning behind data, and emphasis on implementing feasible and pragmatic suggestions. Customers include manufacturers and retailers of fast-moving consumer goods, as well as companies in related industries, such as fast food restaurants and cosmetics stores. Shaohai has offices in Beijing, Shanghai, Guangzhou and Jinan, and has established a national service network to provide support. IRI and Shaohai customers will gain significant advantages from this cooperation. The new company will build unique and powerful solutions for manufacturers and retailers in five key areas: deep big data technology, best technology, target shopper locking and activation, supplier collaboration and joint business planning, and solution commercialization. The complementary advantages of the two companies will ensure that all customers can get high-quality data and services. The short-term planning includes integrating the existing consulting and analysis services of IRI and Shaohai, and launching a series of retail portal plans to support retailers' performance, basket analysis, pricing and promotion, product matching strategy and target shopping crowd positioning. In the near future, the plan will be expanded to include market evaluation, e-commerce, digital marketing, social marketing and mobile marketing, as well as target media locking and starting.
9. Yingdezhi Company (Japan)
INTAGECHINA is a subsidiary of INTAGE Group (the largest market research company in Asia and the ninth largest in the world) in China, which mainly conducts market research and market consultation in China. INTAGECHINA is headquartered in Shanghai and has branches in Beijing and Guangzhou. As a subsidiary of INTAGE Group, INTAGECHINA, while adhering to the group's tenet of quality service, makes full use of the advantages of local resources and local operations to achieve low-cost operation, maintains a strong competitive advantage in both quality and price, and digs deep into the insights of China consumers for customers. Therefore, it has won the support of many customers in Europe, America, Japan and China. It has become their preferred strategic partner in China market research. Brand is a tool for enterprises to establish a good relationship with consumers, and it is also a means for enterprises and competitors to compete for consumers. It includes consumers' overall feeling and evaluation of the brand, including brand cognition, brand personality, brand positioning, brand interest and emotional communication between the brand and consumers. If any enterprise wants to survive and develop in the fierce market competition, it must formulate its own brand strategy, and brand research is an important means for enterprises to understand the current situation and trend of brands. Yingde Zhilianheng has gradually established its own brand research method by introducing advanced research technology from Japanese head office and combining with China's national conditions during years of market research. Brand research is mainly completed through a series of indicators, including brand awareness, brand loyalty, brand positioning and brand association. Specific indicators also include brand image, brand purchase rate, brand penetration rate, brand image recognition, brand loss and brand satisfaction.
10, Euromonitor Euromonitor (UK)
Euromonitor Information Consulting Co., Ltd. was established in 1972 and has more than 40 years of experience in publishing market reports, business reference materials and online databases. The continuous improvement of service and technology ensures that the company has always been in the leading position among all market information solution providers for many years. Euromonitor Information Consulting Co., Ltd. has more than 600 analysts worldwide, and has branches in London, England, Chicago, Singapore, Shanghai, China, Dubai, Cape Town, Chile, Sydney, Australia, Tokyo, Japan and Vilnius, Lithuania. Headquartered in London, England. Euromonitor Information Consulting Co., Ltd. is committed to providing global customers with all kinds of business information about industries, countries and consumers in the international market, and takes this as its own responsibility. Euromonitor Information Consulting Company conducts research on consumer and industry information in 205 countries around the world, and conducts in-depth investigation on market-related information in 80 countries. These 80 countries and regions account for 85% of the global population and 98% of the global GDP. Industry: Euromonitor specializes in consumer market research. No matter the world's leading consumer-oriented manufacturing enterprises, retailers or suppliers, they all regard their global information systems as strategic information tools to help them better understand the development trends and driving factors of the industry market. Strategic analysis of market performance from different levels of the world, regions and countries, market share of brands and companies, introduction of leading enterprises and their successful strategies, future market prospects and sales forecasts, industry news, various comments and in-depth analysis. Country: Those companies that conduct economic business on a global scale, according to the country data and reports provided by enterprises, have reached an in-depth understanding of the population, economy, politics, social environment and development prospects of the relevant countries. More than 1 10,000 national data can be cross-compared, and the influence and significance of data information on important national events in the future population are introduced and analyzed in detail. Consumers: Euromonitor's consumer data provides insights and predictions on the attitudes, concepts, consumption behaviors and habits of consumers around the world. Detailed income, expenditure and lifestyle data information. Written analysis of global and domestic consumption trends.
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