The leader is late to receive customers, but he is also a big customer. What should I do as a business assistant?

As a business assistant, the leader was late for receiving customers. You need to take some measures to ensure that customers are well received and maintain the image of the company. Here are some countermeasures:

1. Apologize: apologize to the customer, explain why the leader is late, and ensure that the customer feels your frankness and professionalism.

2. Provide drinks: provide drinks such as tea or coffee to make customers feel respected and concerned.

3. Arrange the waiting area: guide customers to the waiting area, provide comfortable seats and magazines and other reading materials to make customers feel welcome.

4. Confirm time: confirm the estimated arrival time with the team leader continuously and inform the customer of the latest information.

5. Provide alternatives: If the leader cannot be present for a long time, consider providing some alternatives, such as arranging other leaders or employees to meet with customers, or rescheduling the meeting time.

6. Feedback: After the leader arrives, feedback the customer's opinions and reactions to the leader in time, so that the leader can understand the customer's needs and attitudes.

In short, as a business assistant, you should keep calm, professional and polite, try your best to ensure that customers' needs are met, and at the same time safeguard the company's image and interests.