What does the planning and marketing department do?

1. Responsible for the overall control of the company's project planning work. Including organizing, participating in, and guiding the formulation of planning plans, the review and approval of media activity plans, completing the overall planning, creativity, design, and submission of company marketing promotion projects, and guiding project planning and design, and cooperating in completing daily promotion and publicity work;

2. Complete the integration, planning and design of all the company's identification systems, and organize and plan large-scale events within the company;

3. Responsible for the company's brand promotion and planning work, establishing and developing the company's corporate culture and products Culture, market culture and management culture;

4. Responsible for formulating and improving the overall marketing planning and specific implementation plans for the company's various products, and responsible for completing the development, liaison and coordination of relevant organizations and institutions in product marketing planning etc.;

5. Responsible for the establishment of chain franchise operation system, branding of franchise store visual effects, franchise store operation management, development of media release channels, organization and planning of media activities;

6. Improve the various business processes of department planning work, and do a good job in business division of labor and daily supervision and implementation.

In fact, in branding companies, it has become necessary to set up a brand manager. In a brand-driven enterprise, there are three aspects that must be improved:

1. In terms of business thinking, one should have a comprehensive brand management concept and regard brand assets as the most important asset of the enterprise. , technology, marketing and management are the means to achieve brand leap.

2. In terms of institutional setup, there is a dedicated brand management department. A brand management committee is set up at the top to guide the company's behavior and make brand decisions; a brand manager is set up at the middle level to implement various decisions; and a brand assistant is set up at the grassroots level to assist the brand manager in managing the brand.

3. In terms of action guidance, all operations of the company are centered on the brand, and marketing and communication are based on the premise of maintaining the sustainable development of the brand.

However, companies in southern Fujian do not realize the importance of planning managers during the recruitment process. Let’s take a look at 2 recruitment advertisements:

1. **Apparel enterprise signboard planning Job description of the department manager:

1. Familiar with the brand operation process and proficient in graphic design software such as PHOTOSHOP and CHEWLEJOWER;

2. Have certain skills in collecting and organizing fashion fashion information. Copywriting ability, etc.

3. Good at the production and execution of commercial promotions, able to withstand a certain amount of work pressure

2. Job description for the planning department manager of well-known domestic companies in Beijing:

Job Responsibilities:

* Responsible for the formulation and supervision of the company’s marketing plan;

* Responsible for the company’s corporate image design and brand promotion;

＊ Formulate the company's planning plans for each stage;

＊ Establish and improve the company's marketing strategy and customer service policy;

＊ Plan and implement market research work in this industry;

＊ Assist in customer service work;

＊ Formulate work plans for each stage of the department;

＊ Improve the department's external exchanges and internal coordination and communication.

Job Requirements:

＊ College degree or above, graduate in marketing or related majors;

＊ More than 2 years of relevant work experience (those with chain store marketing experience Priority)

＊ Good communication, coordination and management skills;

＊ Possess market research and analysis skills;

＊ Possess customer relationship management, finance, marketing Knowledge and experience in marketing, etc.