How to optimize ASO? What do you need to do to do a good job in ASO?

Definition: Abbreviation from English app Store Optimization, meaning "App Store Optimization". It refers to helping developers improve the traffic and download conversion rate of apps in the app store by improving keyword coverage and ranking, so as to gain more users, not just helping to cover more keywords.

How?

The purpose of ASO optimization is to optimize the "exposure" of APP search as much as possible. Exposure optimization is divided into two aspects: keyword coverage optimization and keyword ranking optimization.

"keyword coverage optimization", in general, means that users can find our APP by searching more keywords. "keyword ranking optimization", in layman's terms, is to strive for your own APP to rank as high as possible under keywords.

The following mainly discusses how to optimize ASO from three aspects.

First, keyword optimization

ASO optimization is a very important part. Generally, words with an index above 6000 should be selected as keywords, and the difficulty of optimization and the popularity of keywords should be balanced. After selecting the key words, put the hot words in front and don't repeat them. Then use the resources of the promotion platform to optimize the search ranking. ASOtop 1 is a good tool, and you can also use the ASO optimization assistant function of ASO 100 to screen and pre-screen keywords.

Second, the application description

It is also very important in the optimization of Google Play to make the keyword format easy to understand. The important keywords in the description are repeated five times, and it is judged as keyword stacking after more than five times. In App Store, description has little effect on ASO, but it can improve the download rate of natural traffic.

Third, the number of APP praises.

It is becoming more and more important. I believe that developers have reached a consensus. In addition to making players more eager to download, apps with good reviews tend to have higher search rankings. You can't force users to like it, and it is more dangerous to brush comments, but you can correctly guide users to like it, such as setting reward tasks. Of course, Apple is not allowed to guide comments.

The above mainly introduces ASO optimization from three aspects: application title, keywords and application description.