Essential knowledge for creative tourism

Abstract [Golden Tourism Ideas]

From 2010 to 2010, a collection of golden ideas was launched to develop cultural tourism in Bozhou. People with lofty ideals who love and care about cultural tourism in Bozhou actively participated. in. More than 200 comments and suggestions were collected through emails and letters. After preliminary selection and voting, the top 20 golden ideas have been released.

1. Building the Three Kingdoms Culture Theme Park can be divided into several small theme parks in the large park, such as Crusade against Dong Zhuo, War of Words, Five Links and Six Generals, Step by Step, The Knot of Taoyuan, and Three Visits Thatched cottage, thatched boat borrowing arrows, longing for plum blossoms to quench thirst, etc. The main events in "The Romance of the Three Kingdoms" will be displayed. Set up a life experience area, arrange ancient battlefields, simulate battles, etc. to enhance visitor experience.

2. Launch 12 tourism theme months——. For example, if a labor-related tourism project is set up in May, you can choose an attraction in the suburbs, set up a tree naming event, sell a sapling at market price, and provide it to tourists for planting in designated areas. You can carve your name and hang it on the tree. In August, the theme month of Huazu Temple, you can guess the name of the medicine with pictures.

3. Create a unique theme cultural park. Build a Three Kingdoms culture theme park, a commercial culture (Shanxi merchant culture represented by Huaxiu Tower, Zhejiang merchant culture represented by Jiangning Guild Hall, Hui (Bo) merchant culture represented by Babu Liutiao Street and Nanjing Lane Bank , merchant culture represented by the Tang Tombs above), Taoist health culture (Laozhuang culture, traditional Chinese medicine culture) theme park, traditional Chinese medicine culture.

4. Build a town with characteristics of Chinese medicinal materials. Build Huatuo Town into a characteristic town with Chinese medicinal materials as the core, realize planting standardization, agricultural modernization, Chinese medicinal materials specialization, product branding, increase leisure and entertainment, catering and accommodation, Chinese medicine experience, consumer shopping and other service facilities, and improve public services Provide services and basic supporting facilities, and build a characteristic town integrating sightseeing, entertainment and health care.

5. Merchants in the Qing Dynasty who circulated copper shells, silver notes and other coins gave visitors a shopping experience that traveled through time and space. The copper shell silver notes customized by Bozhou Shangtang are circulated in the ancient city of Bozhou. With the help of the tourist service center and Nanjing Lane Bank, the currency exchange function is realized. Tourists can use the exchanged ancient coins to shop in the ancient city. This not only increases tourists' participation in entertainment, but also enriches the cultural tourism connotation of the ancient city.

6. Promote Bozhou tourism with the help of online live broadcast platform——. The daily active fans of many online platform anchors range from tens of thousands to hundreds of thousands. Well-known anchors can be invited to broadcast live in front of Bozhou Flower Show Building, Wang Qiao Building, Wu Wei Plaza and other landmark buildings to promote Bozhou tourism. This kind of publicity effect is better than traditional print media and TV stations, and the cost is very low.

7. Increase the capacity of Nanhu (Municipal) Park and add a pedestrian bridge across the lake, so you can walk and quickly reach the other side. Expand gravel beaches (or sandy beaches) at appropriate locations. Launch boat service on the lake.

8. Set up a tour guide and driver. Taxi drivers are Bozhou’s tourist business cards. It is recommended that taxi drivers receive systematic training, learn civilized and courteous language, learn professional ethics, and master knowledge of Bozhou's scenic spots, local customs, etc., so as to be good tour guides.

9. Discover Bozhou folk artists——. Bozhou brings together unique folk artist old streets, cultural squares, temple fairs and other public places, allowing the works of folk artists to enter the lives of tourists and ordinary people and maximize their value.

10. Focus on developing ancient village tourism in Bozhou. Bozhou should promptly activate ancient towns and villages such as Yimen Town, Xiaojian Town, Yuhetan Village, Longtai Temple Village, etc., actively explore and organize them, and leave records such as image data , Protect the local customs, ancient buildings and intangible cultural heritage of Platz

12. Renovation of Bozhou Old Street Store——. At present, the old street shops mainly sell antiques and jade, so that tourists can also taste Bozhou snacks such as beef buns, paste, satay soup, noodles, etc. And buy Bozhou specialties, such as Gujinggong wine, Tongguan vermicelli, Wuwei sesame oil, dried Yimen moss, health-care herbal tea, handicrafts, etc.

13. Hold a cooperative tourism year between the two places () draw lessons from the models of the China-US Tourism Year and the China-Russia Tourism Year. Each year, a city is selected to jointly hold the tourism year with Bozhou, giving the other party greater preferential measures, and increasing Concentrate publicity efforts, strengthen communication, cooperation and exchanges, and make breakthroughs in expanding Bozhou's tourism visibility and market influence.

14. Repair part of the ancient city wall of Bozhou. Restore part of the ancient city wall on Mengcheng Road (north of Renmin Road to Heping Road), and open up green spaces on both sides of the city wall, which not only increases the sense of history of Bozhou City, but also beautifies the environment.

15. Vending machines will be added to the scenic area to facilitate tourists to buy drinks at any time. At the same time, some Bozhou tourist maps and brochures are placed in vending machines, making the vending machines another window for Bozhou promotion.

16. Add the Bozhou tourist map lightbox facility to make the Bozhou tourist map accessible to the urban and rural streets and alleys and tourist attractions in Bozhou. Establish high-quality, user-friendly light box facilities to create tourism with the characteristics of a medical city.

17. Build a unified specialty snack chain store, led by the government and sponsored by the state-owned enterprise catering department, to create a chain catering brand that includes the city’s well-known snacks. The establishment can highlight the characteristics of Bozhou's distinctive logo and name, register a trademark, unify the decoration style, unify personnel training, and increase marketing and promotion.

18. Find Cao Cao’s home. Rebuild Cao Cao's former residence and excavate Cao Cao's historic sites. Cao Cao developed and constructed the former residences of Xia, Xia and Cao Ren to integrate them into one. At the same time, historical relics such as the horse retaining wall, horse drinking pit, and observation deck will be restored to allow tourists to visit Bozhou to see Cao Cao's former residence and taste the culture of the Three Kingdoms.

19. Revitalize Bozhou specialty snacks - registered the Bozhou specialty snack trademark and applied for intangible cultural heritage. Realize corporate, symbolic and formalized management. Let Bozhou snacks become the business card of Bozhou. Reward the owners of Bozhou specialty snacks to go out and let them hang up the brands and logos of Bozhou specialty snacks across the country.

20. Create Bozhou Wine Expo - and hold wine tasting carnival leisure and cultural activities. Establish a high-end forum for Bozhou Wine Expo Millennium Celebration Experts and invite well-known experts in the industry to give speeches. Held Jiuyuan Wine Culture Calligraphy and Painting Exhibition, Wine Collection Exhibition, Wine Culture Equipment Exhibition, etc. Turn the wine expo into a window to showcase the beautiful Bozhou.

21. Establish Wuqinxi School to offer crash courses and professional classes in Wuqinxi teaching. The crash course can last from three to five days, allowing tourists or enthusiasts to master the basics of Wu Qin Xi in a short period of time. Teachers can be recruited from Hua Tuo descendants, traditional Chinese medicine families, physical education teachers, and social enthusiasts. The recipes cover Bozhou medicinal cuisine. Develop Wuqinxi app to communicate, learn and exercise anytime and anywhere.

1. Travel Tips

1. Choose a good travel destination, and travel accident insurance is essential: Due to this year’s epidemic, you must understand the local epidemic policy before traveling. Make a strategy. You also need to make an estimate of travel risks and understand the destination attractions, car usage, hotels, traffic conditions, etc. Especially for guests who are used to traveling independently. You must think carefully and be fully prepared. It is always good to be prepared for a rainy day.

2. Understand the weather conditions of the tourist destination in advance and take precautions: Whenever you visit a scenic spot, it is best to check the weather forecast one day in advance to avoid heavy rain or extreme weather, especially

4. Dress appropriately. It is important to choose comfortable shoes: When traveling abroad, the most important thing is to wear comfortable and lightweight shoes because you will be traveling outside for a long time. Only shoes that are comfortable for your feet will make your trip quality.

5. Carry commonly used medicines with you to be prepared: Before traveling, you should prepare an appropriate amount of medicines based on the local environment, season, physical condition, and length of time in case you need it. Such as motion sickness medicine, cold medicine, gastritis, anti-infective medicine, etc. Depending on your personal situation and destination, just bring some appropriately.

6. Pay attention to hygiene and avoid overeating: During travel, be sure to maintain good hygiene habits, properly regulate your hands, wash them with soap and tap water for at least 20 seconds, and do not touch ready-to-eat foods directly with your hands. . Ensure high-risk foods (such as shellfish) are thoroughly cooked before consumption and avoid cross-contamination at all stages of meal preparation.

Try to drink boiled water, or related drinking water that has passed the hygienic evaluation. During the trip, we had three meals a day at a fixed time, and our stomachs became more regular. If you suddenly change your eating habits, eat too much food, or drink too many drinks, it can easily cause gastrointestinal disorders!

7. If you meet by chance, don’t make friends, and be careful not to be deceived: there are thousands of people in the world, and it’s hard to guard against them. If you go to a strange city and are a stranger, you may become a target of scammers if you are not careful. A small one will lose money, a big one will endanger your life! This is not alarmist. I hope you remember it.

8. Bring various documents: When traveling abroad, unlike in your hometown, bring all the documents you can think of and keep them well to avoid unnecessary trouble caused by loss. Documents include: ID card, driver's ID card, driver's license, student ID card, tour guide ID card, etc. Bring whatever you need.