Introduce me to "Panasonic Group"

Matsushita Electric Industrial Co., Ltd. (Japanese: まつしたでんきさんぎょぅ Matsushita Electric Industrial Co., Ltd.; English: Matsushita Electric Industrial Co., Ltd. is a large Japanese electric appliance manufacturing company with its head office in Osaka.

On June 5438+ 10/0, 2008, the president of Panasonic said that on June 5438+00, 2008, the name of the company would be changed from Matsushita Electric Industry to "パナソニック". At the same time, in 2009, the trademark "National" will be abolished and "パナソニック" will be used uniformly. [ 1]

Panasonic was founded by Kōnosuke Matsushita in Osaka in 19 18, and started as a lamp holder. 1927 homemade bicycle lights. 195 1 year, Kōnosuke Matsushita went to the United States and opened Panasonic's market in the United States. The original product was a TV set. He signed a technical cooperation contract with Philips to bring western technology to Japan. Therefore, Panasonic achieved a breakthrough in economic growth from 1960s to 1970s.

Panasonic has a wide product line. Besides household appliances, it also produces digital electronic products, such as DVD, DV (digital camera), MP3 player, digital camera, LCD TV and notebook computer. It also extends to electronic parts, electrical parts (such as socket cover), semiconductors and so on. There are hundreds of indirect and direct investment companies.

brand

* Nationality: a brand created since 1922, which means "nationality". The Chinese name of Taiwan Province Province is "International Brand". At present, this brand is only used for white goods in Japan. National brands will be discontinued in 2009.

* Panasonic (Hong Kong translation: Le Sheng, Chinese mainland translation: Panasonic): 1955 brand created since. When Panasonic entered the United States, the original national brand was registered in the United States, so this brand was founded. Now it is the main brand of Panasonic.

* Technology: it is a special brand of Panasonic electronic organ and audio (it has been incorporated into Panasonic in Hong Kong).

* Quasar: 1974 The brand that Panasonic inherited when it acquired Motorola's home electronics division in the United States is only used for electronic audio-visual products in North America.

* M: it is an alternative logo used for electronic parts (capacitors, etc.). ) Panasonic's production is too small to have a complete brand name.

* KDK: Panasonic's aerial mobile appliances are the same as those produced by National. Every time KDK launches a new product, National will definitely launch the same product with the same function. This is because Panasonic has two brands to occupy two different markets: KDK aims at electrical materials companies, while the country focuses on families.

* Rasonic: (Lexin brand) was originally a brand developed by Shun Hing Electrical Engineering Co., Ltd., a subsidiary of Shun Hing Group in Hong Kong. Panasonic's general agent in Hong Kong and Macao is Shun Hing Group. 1994, Panasonic and Xinxing established a joint venture company, Panasonic Xinxing Electromechanical Co., Ltd., and since then La Sony has become a brand of Panasonic.

* JVC: JVC (Victor Company of Japan) was founded in 1927, and was a subsidiary of Victor Talking Machine Company, the leader of American phonograph and vinyl records at that time. From 65438 to 0930, JVC produced phonographs and vinyl records. 1932, JVC began to produce radios. 1939 exhibited the first TV set in Japan. During World War II, Japanese companies broke off relations with foreign partners. 1929, most of the ownership of JVC was transferred to RCA-Victor, a joint venture between RCA and Shengli Audio. Until 1953, JVC was owned by Panasonic, and now Panasonic owns more than 36.9% of JVC.

In addition, Panasonic also has a triangular "three-leaf pine" logo, which is the company logo of Panasonic, with three meanings: persistence, development and cooperation.

Matsushita Electric Industrial Co., Ltd. (Matsushita Electric Sangy is not Kabushiki-Gaisha? ) (TYO: 6752, new york Stock Exchange code: MC) is a Japanese electronics manufacturer located in Cardoma, Osaka, Japan. It produces various brands of products, including Panasonic and Craft.

The company was established by Kōnosuke Matsushita on 19 18, selling double lamp holders. 1927, it produced a bicycle lamp, which was the first product it sold under the "national" brand. Since then, it has become the largest manufacturer of electronic products in Japan. In addition to electronic products, Panasonic also provides non-electronic products and services, such as home decoration services.

In 2007, Matsushita ranked 59th among Forbes Global 500 companies and was one of the top 20 semiconductor sales leaders in the world.

What is the common English pronunciation? mátsu？ Me? t？ /,and the correct Japanese pronunciation of this company is /mats(i)ta/.

On 2008 1 month 10, the company announced that it would change its name to Panasonic Corporation on 2008 1 month1day, unifying Panasonic, National and Panasonic brands under the new company name.

Brand and department

Panasonic produces various brands of electronic products, including:

* Panasonic (household appliances, personal electronic products, audio/video equipment, microchips, auto parts in overseas markets)

* National (household appliances in the Japanese market)

* Nais (automation system component, replaced by Panasonic in 2004)

* Quasar (TV, video equipment and electrical appliances with lower prices in the North American market-being eliminated)

* Process (audio equipment)

* Ramsa (professional audio equipment)

* Rasonic (as of 1994, for home appliances in China market).

In many computer systems, Matsushita devices identify themselves as "Matsushita" to meet the 8-character limit set by Microsoft Windows device handler.

history

Matsushita Electric Industrial Co., Ltd. in Cardoma, Osaka, Japan. Foreground left: the historical Panasonic House; Behind: enterprise research and development; D laboratory

Matsushita Electric Industrial Co., Ltd. in Cardoma, Osaka, Japan. Foreground left: the historical Panasonic House; Behind: enterprise research and development; D laboratory

Kōnosuke Matsushita was founded by Kōnosuke Matsushita in 19 18, and operated factories in Japan and Asia until the end of World War II, producing electrical components and appliances such as lamps, motors and electric irons.

After World War II, Matsushita reorganized and began to provide radios and electrical appliances for Japan's post-war prosperity. Matsushita's brother-in-law, Toshio Iue, founded Sanyo after World War II as a subcontractor of parts. Sanyo grew into a competitor of Panasonic.

196 1 year, Kōnosuke Matsushita went to the United States to meet American dealers. Panasonic began to produce TV sets for the American market under the Panasonic brand, and extended the use of this brand to Europe in 1979.

The company used the national trademark outside North America from11950 s to11970 s. It sells televisions, radios and household appliances in some markets. The company began to open manufacturing plants all over the world. It soon became famous for its well-made and reliable products.

In 1965, the company introduced a hi-fi speaker called Technics in Japan. This series of high-quality stereo components has become the darling of the world. The most famous product still in production today is SL- 1200 record player, which is famous for its high performance, high precision and durability.

In the1970s, Panasonic bought Quasar from Motorola through 1974 and bought out MCA-Universal through 1989, which further expanded to the American market. After three-quarters of American managers in Quasar department were fired, many American employees transferred from Motorola felt discriminated against and filed a lawsuit in 1986.

The company subsequently became the main target of anti-Japanese sentiment among American workers. However, the collapse of Japanese stock market1989–1990 weakened Panasonic's international influence: it sold many overseas assets in the1990' s, including Edgar Bronfman Jr. of Seagram's.

1999 1 1 month, Japan Times reported that Panasonic plans to develop a "next-generation first aid kit" called the electronic health checker. At that time, the target market was said to be the elderly, especially those living in rural areas, where medical help might not be available immediately, so it was planned that the toolkit would include support for telemedicine. The toolkit was in the testing stage at that time, and it was planned to be eventually released overseas, including the United States.

In recent years, the company has participated in the development of high-density optical disc standards aimed at eventually replacing DVD and SD memory cards.

Since the spring of 2004, Panasonic has taken Panasonic as its main global brand. The matsushita.co.jp website is now redirected to panasonic.co.jp.

On October 6th, 2006, KOOC-Panasonic announced that it would stop producing analog TV (then accounting for 30% of its total TV business) from February to focus on digital TV.

On October, 2008 1 month 10, Panasonic announced that it intended to change its company name to Panasonic, with effect from October, 2008 1 day. The decision is subject to the approval of the company's annual general meeting in June.