I want to learn automobile beauty without any foundation. I would like to ask about the specific matters in this regard, and what precautions are there!

First, the preparatory work before opening.

1, market positioning.

Why should we put market positioning in the first place? Before opening a shop, the most important thing to do is market research. The daily business situation, business grade, passenger flow and business projects of other peers in the place are the main contents to be understood. Only by fully understanding the opponent's situation can we better formulate our own business route and learn from each other's strengths. It is very important to take a food stall or a specialty store, which is related to the sustainable development and new business expansion in the future.

2. Store location is very important.

The first thing to do when opening a shop is to choose a site. Especially car beauty shops and other shops with significant professionalism. Generally speaking, the front door of a car beauty shop should be open, so that vehicles can be parked without affecting normal traffic. There are three ideal places to open a car beauty shop. It is the best choice for large supermarkets, shopping malls, hotels and places with dense vehicles. First, in the vicinity of gas stations or auto repair shops, vehicles that drive to refuel or "repair" basically run a lot of roads and naturally need maintenance; In addition, it is also a good choice near large residential areas or on the edge of auto parts city. There are many car owners in these places. In terms of probability, there will be more people who are willing to do beautiful maintenance on their cars. The key is to find a store with enough indoor space (preferably more than 200 square meters, less than 200 square meters is not conducive to future development), because indoor car washing will be the trend of the beauty industry in the future, and indoor car washing will inevitably eliminate outdoor car washing. In addition to the large area, we should also pay attention to several points: the rent should be reasonable, and it is not cost-effective if it is too expensive. There should be enough parking spaces at the door, otherwise the washed car will have nowhere to park. Near the roadside, there are no traffic lights nearby, and there is no green belt in the middle of the road for the car to turn around at any time. It is better to have two entrances. If there is only one car, it is best to get in and out of two cars at the same time.

3. Decorate the storefront.

When decorating the beauty workshop, it is better to facilitate future use, and consider various situations as much as possible, and arrange water storage (pool), drainage (sewage discharge), filtration (sewage discharge) and so on. And the electrical socket should also consider moisture-proof and short-circuit prevention. Workshop design should be as simple as possible and wiring should be reasonable. It is best to have an independent switch knife for power consumption in the workshop to prevent short circuit tripping from affecting the normal power consumption of the whole store in the future. In addition, we should also consider the future expansion needs and reserve space for the future expansion of new business needs, such as the location of film pasting room and elevator. I give some advice to some friends who are going to decorate:

(1) It is better to design more than three car washing spaces. If the area is not enough, there must be at least two places, otherwise it will be too busy on a sunny day after the rain.

(2) It is best to install a hoist, whether it is changing oil or spraying chassis armor, it is the best way to show your professional image to the guests.

(3) Keep the film pasting room and the computer car wash room, preferably near the outdoor, not in the store. Close the glass door when filming, and when washing the car.

When vehicles enter the automatic car wash, pedestrians can see it when they pass by, and they feel that the grade and store image are relatively high.

Second, business projects.

Of course, a car beauty shop should focus on car washing and beauty, but what are the specific beauty projects? Write it here for everyone; Professional car washing, vehicle polishing, vehicle waxing, vehicle glazing, vehicle waxing, vehicle painting, crystal plating, paint scratch repair, asphalt tar removal, vehicle cleaning and disinfection, indoor sauna cleaning, vehicle film pasting, film baking, vehicle chassis armor, lighting renovation and upgrading, parking radar installation, parking image installation, anti-theft device installation, GPS vehicle navigation system, original car audio renovation and upgrading, etc. If you want to be a one-stop car beauty maintenance center and a car beauty service plaza, you must prepare more new projects, so as to provide guests with a whole set of services.

Three. Equipment procurement. List the basic equipment you need to buy:

(1) 2 or more pumps. In an emergency, it suddenly broke down and the other one was on it.

(2) 1 carpet dryer. Preferably a stainless steel shell.

(3) Two vacuum cleaners are best. In the early days of starting a business, there were few workers, so we could only buy one, but we needed to prepare a motor.

(4) 2 waxing machines. When the traffic is long or in a hurry, you can work at the same time. Come on.

(5) 2 polishing machines. For the same reason.

(6) 1 ozone sterilizer or high temperature sterilizer. Ozone sterilizer is not as practical and dangerous as high temperature sterilizer.

(7) 1 foaming machine. It's for car wash.

(8) A number of buckets, towels and brushes.

(9) Waxing machines, glaze sealing machines, coating machines, polishing machines, sauna cleaning machines, film pasting tools, electrical auxiliary tools, various beauty products, cleaning agents, etc.

Fifth, recruit employees.

It's best to recruit more skilled workers when recruiting. In addition to getting into work quickly and getting the store on track quickly, we can also arrange for him to train other novices by the way. In addition, it should be noted that do not indicate "recruitment of beauty masters" in the recruitment notice. Because most of the people recruited in this way only do waxing, polishing and glaze sealing, and they will never wash the car. You must recruit people who are willing to do anything. If you have such a master, you would rather pay more. In addition to reducing unnecessary idle personnel and store operating costs, it can also set a good example in the team.

Six, business strategy and profit sources:

Where is the profit source of automobile service? You will definitely say it is a car, but the real source is the owner. There is no doubt that there is a certain amount of car ownership and considerable profit from car service. However, the ownership of these profits is in the hands of the owners. Therefore, in the face of huge profits, how much you can get depends on the owner, not the car. In the final analysis, we provide services, not products. The object of service is cars, and the people who enjoy the service are people. How many cars can be won by as many people as possible, and how much profit can be won.

Military strategists say: know yourself and know yourself, and you will win every battle. For us, to win the master, we must first understand the master.

Drivers (buses, engineering vehicles, etc., of course). ) can be roughly divided into two types: car owners and drivers. These two kinds of people are directly responsible for cars, and their requirements for us are based on two different positions. Car owners tend to be technical and drivers tend to be price, which is not absolute. However, in today's increasingly fierce competition in technology and price, it is difficult to show any advantages in many stores. As far as stores of the same grade are concerned, the only advantage to tap the potential is service.

(1) business model: Without exception, all automobile service business premises follow the passive business model of waiting for customers to come to the door. Store-style operation makes our service unable to actively find customers and explore them, and makes them our permanent profit growth point. In order to achieve this goal, we will spare no expense in high store rent, carefully select prosperous areas and expand the business area as much as possible. Then carry out exquisite decoration, which cost us a lot of money and can only attract the owners of passing shops. Then, in order to expand the popularity of the store, spend money on advertising, promotion and discount, and the price will drop again and again. However, the number of customers has never satisfied us.

Our investment did not yield a satisfactory return. The reason is actually very simple. The effective radiation range of our store location is certain, that is, the number of customers you can provide is certain, such as 1 0,000 relatively fixed vehicles. However, there are four other similar stores in this area, so we must share these customers with other families. We have an average of 200 relatively fixed cars. At this time, we need to expand. Don't forget, the other four companies think so, too. .................................................................................................................................................................

(2) Information transmission: popularity is the first goal pursued by information transmission. Let's take a look at the defects in information transmission in our store. First of all, he is passive, that is, he will not actively sell himself to any car owner unless the car owner sees it here. This form of information transmission range is quite small, and the effect is also very bad. Perhaps our only active way is to rely on a few people to issue billboards, but its pertinence and publicity scope are also quite limited.

(c) Store business promotion: In the current store business form, business promotion is almost zero, and only a few promotional activities are aimed at making some concessions and discounts for old customers, which has no obvious effect on developing new customers.

(D) Membership recruitment method: Members account for a very large proportion of the operating income of auto service shops. Our existing membership recruitment and promotion methods are roughly as follows: car owners come by accident and the service is satisfactory for the first time. We lobbied for promotion, and after several related services, car owners joined the ranks of members. In this process, we have been passive, active is the master, or the problem. The commercial services of several nearby stores are also quite good, so the probability that the owner chooses our store is only 25%. Should we improve the probability of this part to improve our competitive advantage?

(5) Competitive blind spot: Do a customer analysis. We have five stores here with 65,438+0,000 owners, which means we have to compete with the other four stores for these 65,438+0,000 people. Is our market as big as 65438+ 10,000 car owners? Obviously not, because there are still many car owners who have not seen our store or have no plans to go to our store. These customers have been ignored by us before, or we can't win. This is a blind spot in our competition. With these resources, our store will always be in an invincible position.

Seven, customer consumption psychological analysis

Here, let's analyze the consumer psychology of customers. Some people may ask, how important is it to understand the consumer psychology of customers? In fact, people in the service industry must learn to think from the perspective of consumers. I think only by understanding the consumer psychology of customers can we improve the transaction rate of shop customers. (abbreviation: achievement rate. However, from the customer's point of view, it is easier said than done.

According to the experience of beauty technicians in our school, the guests are divided into several types and their characteristics and preferences are listed in detail for reference.

A quality customer: value service quality rather than price. As long as the work is done to your liking, he/she will give you as much as you say, unequivocally. Of course, there are guests who don't value both, but very few. It can even be said that this kind of business rarely comes back a year, so it is ignored here. Cherish such a high-quality customer, because as long as you have a good impression, he is your long-term loyal customer. Don't make some small moves to cut corners because of small losses. Once you lose such a high-quality customer, it will be irreparable.

Second-class high-quality customers: value service quality and overall image, and like to bargain, but if you really refuse to pay less, then he/she is willing to give you business. However, sometimes, as a boss, you should also know how to show small favors, and even some small discounts of a few dollars will impress your guests. It is also important to take care of such guests.

Three types of high-quality customers: I consume occasionally, but because I have a very good impression of your store, he usually acts as a high-quality salesman and helps you advertise for free. He is an expert in attracting customers. Usually, he takes guests and tries to give them appropriate discounts to make them look good. In the future, he will continue to help you attract customers. If he helps himself, it is not too much to give him the best price as a reward.

The above three types of customers are the main source of store profits, so we should pay close attention to the service quality of employees and deal with problems in time.

A kind of ordinary customers: easy to talk, come to spend regularly, occasionally introduce some friends to spend, and value the quality of service.

Second, ordinary customers: like to chat with the boss, spending regularly, not paying much attention to service quality. There are not many consumption items.

Three types of ordinary customers: no talking, regular consumption, emphasis on service quality, and few consumption items.