The management idea of commercial enterprise managers and the practice of excellent managers/leaders.

There are many ways for an enterprise to succeed. Insisting on customer orientation, extraordinary marketing strategy and enthusiastic employees are all factors that affect the success of enterprises. And leadership is what a successful enterprise must attach importance to, because leadership is the core that drives other factors. In order to achieve sustainable development, enterprises must have loyal customers and enthusiastic employees at the same time, so as to obtain long-term development opportunities.

What distinguishes successful enterprises from other ordinary enterprises is that the leaders in these enterprises pay attention to two aspects at the same time: results and people. In this enterprise, leaders not only use financial performance to measure success or failure, but also measure human factors-customers and employees. The economic development in the west is much more developed than that in China. From a certain point of view, our market environment today is the western market environment yesterday. So we are all learning western management and marketing methods and experiences.

However, it is interesting that at this time, many western enterprises, management scholars and business schools are studying and learning the wisdom essence left by China for thousands of years, and drawing nutrition from it, applying it to their management and marketing activities today, and achieving good results. For example, Sun Tzu's Art of War, Tao Te Ching and Zuo Zhuan. Among them, Sun Tzu's Art of War has a high guiding and reference significance for market competition strategy and tactics, but you may not know that Sun Tzu's Art of War also plays a certain role in stimulating the wisdom of leaders.

Looking for leadership wisdom from China tradition often goes to two ends-either extremely tall, such as keeping a name for the country and the people, or extremely pragmatic, even at any cost. Like many aspects, we haven't mastered the skills of scientific packaging in management wisdom as in the west. Recently, in the president class of Peking University, a private entrepreneur asked me: What is leadership wisdom? I think this question is very interesting. Leadership wisdom can give many static definitions, but none of them seem accurate. At that time, I gave a dynamic definition: our leadership style varies from time to time, from environment to environment and from person to person. Under normal circumstances, orderly, follow the system, step by step, prudent and steady is the embodiment of the wisdom of excellent leaders, but in extraordinary times, it needs the great wisdom of leaders.

In a sense, the company will face new situations and new challenges every day, and extraordinary times have become a normal state of the company. Extraordinary times are pregnant with new opportunities and energy, and need the determination and wisdom of leaders. In the original course "Great Leadership Wisdom" by Li Huifang, a famous leadership training expert, the following energy will be provided for extraordinary leaders: attacking requires "great courage" and transferring requires "great wisdom"; From fast company to "tough" company; From bigger and stronger to deeper and thicker; Strategic model: how to move from the Red Sea to the Blue Ocean; Operation mode: How to change from "management" to "intensive management"?

Back to Sun Tzu's Art of War-In the "Five Virtues" of a famous strategist, Sun Tzu talked about five kinds of wisdom, namely "commander-in-chief, wisdom, faith, benevolence, courage and strictness". Wang Zhe pointed out: "A wise man has foresight and is not confused, and can think and change contingency; Brave, not afraid of righteousness, can be resolute; Strict people will be serious and authoritative. Five must be closed. " Teacher Li Huifang said that for modern leaders, it is not enough to have the five virtues of a military strategist, but also to add "knowledge" to become Liu De. In the rapidly changing era of knowledge economy, 60 talents are needed-only such excellent generals can lead the army to victory in the war that determines the life and death of the country and the people.

As the saying goes: those who want to smelt soldiers must choose their generals first. In other words, if you want to manage the army well, you must first choose a good general. Shopping malls are like battlefields! By the same token, if you want to manage a good enterprise, you must first have an important leader in Liu De. The wisdom of leaders is directly related to the rise and fall of enterprises-according to statistics, 850 of the global 1000 large enterprises are related to the decision-making mistakes of leaders. A Le Mann, an American scholar who studies enterprise failures, once pointed out that from 1930s to 1980s, 90% of Japanese enterprise failures were caused by managers. It can be seen that building a team of high-quality private leaders is the premise to ensure the rapid and healthy development of the private economy.

Most successful leaders are wise leaders, and most wise leaders can succeed. But they are not necessarily equivalent in the extension of the concept, so it is necessary to evaluate the wisdom of a leader through superficial data. A famous foreign university pays more attention to the personal quality and mental model of candidates when recruiting MBA, which is an example. As the saying goes, a leader should take the lead in striving for the top 500 in the world, or become the industry leader, otherwise he will be ashamed of his position as a "leader". However, what kind of wisdom should you have to be a qualified and real leader?

As a strategist, Sun Wu is wise, and he puts wisdom first. War is the competition between the enemy and ourselves, and it is the first step of intelligent competition. Therefore, "The Art of War" says: "Knowing the soldiers is the command of the people" and it is also the master of national security. "Generals who know how to fight have a lot to do with the outcome. If a general is wise, he can correctly judge the situation, come up with a plan to defeat the enemy and be flexible with the change of the situation; Only when words are kept and orders are forbidden can foot soldiers listen to orders; And benevolence can win people's hearts; Courage is also a necessary quality for a general; Only by strictly observing the law and discipline can the whole army be purged. Knowledge creates a learning organization and improves the knowledge of leaders! These six are interrelated, * * * work together and are indispensable.

Teacher Li Huifang, a famous enterprise management expert, said that a successful leader must have six wisdom: wisdom, faithfulness, benevolence, courage, strictness and knowledge-how similar this is to Sun Tzu's five virtues! Sun Tzu's five virtues are also the qualities that an excellent leader should have in the fierce competition in the contemporary market. To do a good job in business, wisdom is the first necessary subjective condition, and the others are faith, benevolence, courage, strictness and knowledge. Specifically, there are the following six points:

First, wisdom: wisdom.

The wisdom for leaders and top managers is strategy, tactics and business model. As a manager, he holds the lifeblood of an enterprise's survival and development. Without extraordinary wisdom, the prospect of the enterprise he leads will be bleak. We say: knowledge is power. This sentence contains "knowledge" and "ability" Teacher Li Huifang said that "wisdom" allows us to correctly apply knowledge to management and turn it into the power to exert energy, and managers can exert energy for enterprises only by using their own wisdom and rationally managing and utilizing resources.

The ancients said, "The policy of being a monarch is to do your best, the policy of being a middle monarch is to do your best, and the policy of being a monarch is to do your best." It is commendable that a person can try his best to complete a career. He must work so hard. If a person doesn't have his own goals and refuses to make his own efforts to implement his own plan, then it is difficult for him to succeed in his career. What is more noteworthy is that the power of human wisdom is infinite, and doing your best is far worse than doing your best. So the ancients have revealed the "bottom-up" strategy.

"Good wind frequency borrows power and sends me to heaven." A person or a group who is good at using the strength of others can achieve the goal of success more easily and quickly with half the effort. Jews, whether in business or science and technology, have many successful people and generally have the ability to use the wisdom of others. For example, former US Secretary of State Henry Kissinger, not to mention his political skills in diplomatic work, said that he was a typical expert who borrowed the strength and wisdom of others when handling affairs in the White House.

He has a convention that he will not read any work plan or suggestion submitted by his subordinates first. Three days later, he called the person who put forward the plan or suggestion and asked him, "Is this your most mature plan (suggestion)?" After thinking about it, the other party is generally not sure that it is the most mature, so he has to answer, "Maybe there are still some shortcomings." Kissinger will ask him to take it back and think about it and modify it.

After a while, the sponsor sent a revised plan (proposal). At this time, Kissinger looked at it and asked the other party, "Is this your best plan?" Is there a better way than this plan? "This makes the sponsors fall into deeper thinking and take the plan back for further study. It is this way that people are repeatedly asked to think deeply and use their greatest wisdom to achieve their own needs. This is not the kui is a clever trick of the Jew Kissinger, and it also embodies a secret of success of the Jews.

Second, the letter: the way to do business since ancient times lies in a letter.

In the past, many shops in China wrote the words "Children hope to be innocent" to gain customers' trust. Legend has it that Lu Bu in ancient China kept his promise, so there is a saying that "keeping promises is better than breaking promises" (Biography of Scofield Lu Bu). As a manager, in a sense, his words and deeds in the enterprise are not just a personal behavior, but represent a kind of enterprise behavior. "Trust" is the foundation of doing things for people. Although "trust" is invisible, it is a valuable asset.

As we all know, for an enterprise, the loss of money can be calculated and recovered, but once it loses its reputation, the loss is difficult to calculate or even irreparable. The same is true for managers of enterprises. Once they break their promises to employees, the consequences will not only be limited to the decline of personality and prestige, but also include the consequences of not being recognized and supported by employees in management.

Japanese businessmen attach great importance to the credit of "Ji Bu Enoch"; Jews, world businessmen, are the most capable people in the world. An important part of their business is keeping promises and abiding by contracts. Teacher Li Huifang learned that Japanese businessman Fujita studied and studied Jewish business skillfully. He did business with American Jewish businessmen, preferring to lose money rather than deliver the goods within the time stipulated in the contract, so he won the reputation of "Ginza Jew". The whole Jewish business community trusted him and did big business with him, so he became rich.

Fame is the foundation of law. Without it, the law is equally pale and powerless. The market economy is essentially a contract economy, and due to the incompleteness of the contract, honesty is the prerequisite for the signing and performance of the contract. Although some dishonest leaders still exist and have developed to some extent, this is mainly because the current market economy is still not perfect, and these dishonest leaders have felt that the living space is getting narrower and narrower. Integrity is manifested in the integrity of customers, partners, society and communities, subordinates and employees.

Benevolence: "Benevolence" is the most basic viewpoint in China's Confucianism.

Benevolence can be attached to the public. As a manager, it is necessary and necessary to get everyone's support and unite everyone around you in the process of management. For example, punishment in management is only a means of management, and it is by no means the essence of management. "Stones can be broken, but they can't be removed." In other words, it will be easy for you to punish employees in management, but it is not easy to persuade them to correct their mistakes from now on. The "benevolence" in management is more reflected in a "win-win", where managers win management and employees win benefits. Teacher Li Huifang believes that management is not for management, but for rationality.

4. Courage: Successful businessmen are brave and good at making decisions.

"If you are not brave, the three armies will not be sharp." In other words, as a manager, if you don't have the courage to face difficulties, ride the wind and waves and take risks, you can't lead the team to make a difference. Courage in management does not exist independently, but complements Tao and wisdom. What is great wisdom and courage? Risk is hard to avoid, you don't seek fame when you enter, and you don't avoid sin when you retire. What we are managing is a difficult and dangerous journey. When we encounter difficulties and criticisms, we need to be brave. At this time, "courage" means not being afraid of difficulties and obstacles, and always insisting on moving in the right direction; When you make achievements at work, you also need "courage". At this time, "courage" means not taking credit and coveting fame and fortune; When you encounter failure in your work, you need "courage" more. At this time, "courage" means not shirking responsibility, being able to reflect on your commitments and correct your mistakes.

Bao Yugang, the late shipping king of the world, had his own ideas when the Suez Canal was closed at 1956 and the shipping industry was very prosperous. When others advised Bao Yugang to go there to engage in shipping, Bao Yugang had his own ideas. He still firmly grasps the source of goods in Southeast Asia and avoids direct competition with western big shipowners. As Bao Yugang expected, more than 10 years later, Egypt and Israel stopped fighting, the Soviet Union resumed its voyage, and a large number of western merchant ships appeared. Bao Yugang, on the other hand, is backed by Chinese mainland, mainly engaged in shipping in Southeast Asia, with favorable conditions and favorable people, and the shipping industry has been promoted step by step, eventually becoming the first shipping king in the world.

5. Strictness: The management of enterprises needs strict discipline.

Only by strictly observing the rules and regulations can enterprises be orderly and ensure the completion of their tasks. Fair and clear rewards and punishments encourage employees to work hard and not do things that are unfavorable to the enterprise. There's a saying in China that "military orders are like mountains". That is, military orders are like mountains, solemn and inviolable. It is precisely because of such strict discipline that the army can have unified leadership, unified command and unified orders, and it is possible to be invincible on the battlefield. This is to teach the truth.

Teacher Li believes that being a manager in an enterprise is a "general"-there should also be three strictness in management: First, strict laws and regulations. If there are no strict rules and regulations in management as signs and constraints, then enterprises will have no rules and discipline will inevitably be loose; Second, strict rewards and punishments. If there are no clear and strict rewards and punishments in management, there will be no incentives and constraints, and its laws and regulations will inevitably be difficult to implement; Third, the law is strict. As a manager, if you can't be strict with yourself and be lenient with others in the enterprise, you will certainly not be able to serve the public and no one will respect you.

One of the quotations of Toshihiko Yamashita, the current general manager of Matsushita Electric Co., Ltd. in Japan: "Employees should welcome strict leadership if they want to survive." The reason why the camera of Canon Company of Japan has won the praise of photographers all over the world and has an advantage in the fierce international camera market competition is that one of the measures is the strict quality management system.

In Shougang's enterprise management experience, there is a "three hundred percent: rules and regulations must be fully implemented;" Violation of discipline must be 100% registered and reported; Even if there is no loss caused by violation, the bonus of the party concerned in the current month shall be deducted by 100%, and the relevant person in charge shall be punished accordingly. After the implementation of the "three hundred percent" system, there has been no major shutdown accident in the whole company.

6. Knowledge: Learning ability is a necessary accomplishment for leaders.

Some contemporary leaders pursue the success of the so-called career, are busy socializing all day and basically don't read books. Lack of knowledge, shallow knowledge, not to mention wisdom, perception and realm; Some enterprises lack sense of responsibility and love, and worry only about selfish desires everywhere; There are also some leaders who do whatever it takes to maximize materials, and some even disregard national laws and social morality, not to mention showing goodwill to society and people. There are also some leaders who have lost their ideals and beliefs, lost their life creed, lost their courage and lost their motivation after their initial life goals are realized.

The first sentence of my opening speech in a university president's class the other day mentioned learning ability. When the enterprise is small, the leader's main job is to accompany customers to eat, and the leader has no time to study. With the development of enterprises, an important task of leaders is to greet leaders at all levels and departments. All kinds of entertainment are overwhelmed, and leaders have no time to study. Such leaders really seldom spend time thinking, reading and studying.

Lu of Wanxiang Group usually doesn't accompany guests to dinner, spends the night outside and finds time to study. Therefore, Lu, who only studied junior high school, has published many papers in People's Daily, Qiushi, Guangming Daily and Economic Daily. And became a "peasant theorist" who can write and argue. Wang Junyao dropped out of school at an early age. In order to realize his desire to grow from a grassroots Zheshang to a new Zheshang, he constantly surpassed himself. He not only participated in the EMBA study in cheung kong graduate school of business, but also made his two younger brothers become MBA members. Wang Zhentao of Aokang Group is a born carpenter. He believes that the long-term development of an enterprise depends on whether it is a learning enterprise. He has been studying himself. After finishing his MBA in Peking University, he attended the president class of China Europe International Business School in 2003, and then went to cheung kong graduate school of business to study for an EMBA.

In addition to the bosses of these large enterprises are busy learning to charge, many bosses of small and medium-sized enterprises are also shuttling through major business schools and training institutions. Here, I sincerely suggest that leaders learn, and others such as Liu Chuanzhi, Yu, Jiang Nanchun, Ma Yun and Guo Guangchang are also learning! What reason do we have not to study and make progress? In a word, Mr. Li said that Liu De can only play a good role in economic activities, be placed in an important position and become a high-level and intelligent operator and leader if he is an economic talent with "intelligence, faith, benevolence, courage, strictness and knowledge"!