What are the more reliable promotion channels and methods for the initial launch of APP?

Major mobile phone manufacturers' markets, third-party application stores, large platforms, PC download stations, mobile WAP stations, recording stations, mobile Internet application recommendation media, etc. can basically cover the release channels of Android version: the first step of promotion is to launch, which is the most basic. No need to spend money, just the widest coverage. For many years, the author has always agreed that the wider the shop, the better the product is pushed.

● Android AppStore channels: Baidu, Tencent, 36, Ali, Huawei, Xiaomi, Lenovo, Coolpad, OPPO, VIVO, Gionee, Meizu, Google Play, other Internet mobile phone brands, pea pods, Jifeng, An Zhi, PP assistant, brush assistant, mobile phone housekeeper, etc.

● Operator channels: MM community, wostore.

●PC: Baidu application, mobile assistant, software housekeeper, etc.

●Wap stations: Pickled Pepper, Skynet, Lexun, Yisou, etc.

●Web download stations: Sky, Huajun, Extraordinary, Green Soft, etc.

●iOS release channels: AppStore, 91 assistant, PP assistant, sync push, quick use of apple assistant, iTools, limited time free encyclopedia, AISI assistant, etc.

2. Channel promotion of operators

China Mobile, China Telecom and China Unicom have large user bases, so they can pre-install their products in operators' stores, take advantage of the capabilities that the third party does not have, and get subsidies and support from them if they are good products. The marketing department should have a special channel specialist who is responsible for communication and cooperation with operators, and make a plan for project tracking.

3. Third-party stores

Due to the early entry and the accumulation of users, third-party stores have become many APP traffic portals, and there are nearly 1 third-party application stores in China. The channel specialist should prepare a lot of materials, tests and so on to connect with the application market. The rules of each application market are different, so how to communicate with the person in charge of the application market and accumulate experience and skills is very important. If the funds are sufficient, you can put some advertising spaces and recommendations.

4. Mobile phone manufacturers' stores

Major manufacturers pre-install stores in their own brands of mobile phones, such as Lenovo Music Store, HTC Market, opponearme, Meizu Market and moto Smart Parts Park. The channel department needs more operation specialists to contact the mobile phone manufacturers' stores.

5. Promotion of integration wall

The integration wall is a page that displays various integration tasks (downloading and installing recommended high-quality applications, registering, filling out forms, etc.) in an application, so that users can complete the tasks and get points. Users complete tasks in the application embedded in the integration wall, and the developers of the application can get corresponding income. The integral wall is lifted quickly and the effect is obvious.

most of them are in the form of CPA, and the price ranges from 1 to 3 yuan. However, considering the comprehensive cost of active users, the cost is high and the user retention rate is low. Companies in the industry include tapjoy, weiyun, Youmi and Wanpu. The integrating wall is suitable for large-scale enterprises with funds and needs to develop the user team as soon as possible.

6. Promotion by brushing the list

This kind of promotion is an informal means, but it is very popular in China. After all, most APPle mobile phone users will use the APPStore to download apps. If your APP is directly in the top position, you can certainly get users' attention quickly and get a higher real download volume.

However, the price of brushing the list is relatively high. The price of the top25 in the domestic list is about 1, yuan per day, and the price of the top5 needs more than 2, yuan per day. Because this kind of promotion cost is relatively high, it is usually done together with news hype, so it is easy to become famous quickly.

7. Social platform promotion

At present, the mainstream smartphone social platform has clear potential users and can promote products quickly. This kind of promotion basically adopts the mode of cooperation and sharing, and the cooperation methods are diverse. Companies in the industry include weiyun, Ninetowns, Tencent and Sina.