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Dazhong electrics
Beijing Dazhong Household Appliance Chain Sales Co., Ltd. (hereinafter referred to as Dazhong Electric Appliance) is the leader of household appliance chain enterprises in Beijing. It originated in April of 1982 and has a history of 30 years' operation and development. There are nearly 60 stores with annual sales of nearly10 billion yuan. The market share ranks first in Beijing household appliances market all the year round.
As the first home appliance chain brand in Beijing, Dazhong Electric Appliances Store covers the core business district, occupies the transportation hub, surrounds the main roads of the Second Ring Road, the Third Ring Road and the Fourth Ring Road, goes deep into high-density residential quarters and reaches as far as suburban cities and counties. According to the principle of maximizing efficiency, the value is subdivided, and different stores perform different functions to meet different purchasing needs of consumers. Among them, CCTV Tower Store, known as the first home appliance store in China, was re-installed and opened in 2009. It is estimated that the annual sales of a single store will exceed 2 billion yuan, creating a record of selling one household appliance every 0. 1 second, ranking first in the single store output of home appliance stores in China.
Dazhong Electric adheres to the core concept of "happy service and happy life" and takes "consumer value" as the core orientation of enterprise management, and gradually forms the combined advantages of products, prices and services. Take "saving every penny for customers" as the core concept of price strategy, reduce operating costs and ensure consumers' interests with efficient and standardized management mode. Over the years, large and medium-sized brands have won a good reputation in the eyes of consumers, and their brand awareness in the Beijing market has exceeded 90%, and they have been rated as "units that respect contracts and keep promises" for 10 years in a row; In 2005 and 2006, it won the title of "Top Ten Commercial Brands in Beijing" for two consecutive years. And has been rated as one of the "Top Ten Hot Recruitment Companies" by many authoritative recruitment agencies.
In 2009, Dazhong Electric will continue to provide consumers with all-round electrical demand through intensive cultivation and quality service; Continue to promote its own in-depth development, so that Dazhong Electric Appliances will be transformed from a supplier of electrical products to a guide of electrical consumption. Adhere to the core concept of "happy service, happy life" and provide a broad career stage for all employees.
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