Marketing Strategy of Tongliao Store in RT Mart

1. The commodity structure is reasonable. Through a large number of random questionnaires and interviews with key customers, supermarket chains in RT Mart actively understand consumers' needs and make a reasonable product structure.

2. Implement category management. RT Mart supermarket chains have implemented category management for all commodities, and different commodities are classified into different categories, which is the basic activity unit of supermarket management in RT Mart. There are tens of thousands of goods in supermarket chains in RT Mart, including fresh food, daily groceries, hardware department stores, electrical appliances and clothing. Every category has a rich variety for consumers to choose from, so that consumers can buy enough at one time.

3. Have your own brand "Thumb"? . At present, self-operated commodities in RT Mart demand the lowest price in the market. There are more than 2,000 kinds of goods and articles, which are generally about 40% cheaper than well-known brands, and even cheaper than the lowest-priced products of other brands at the same level in the store 10%.