Which app is more reliable for buying a house?

Select three mainstream purchase apps in the market, namely: Fangtianxia, Chain Home and Anjuke.

1 fangtianxia

Because Lao Zhou has been doing new house marketing, in the PC era, he once had transactions or cooperation with mainstream real estate portals such as Sina Leju, Sohu Focus, SouFun and Haofang. And this "SouFun" is today's "room world", which was called the "Big Mac" in the real estate website in the PC era. Because of the suspicion of "shopkeepers bullying customers", it once attracted intermediaries to boycott the ban. With the implementation of the "de-media" strategy, "Fangtianxia" has transformed from a real estate news portal to a platform for buying houses, and launched its own APP, named "SouFun Fangtianxia".

Judging from the name, Fangtianxia doesn't want to give up the brand "SouFun" that he has worked hard for years and finally accumulated. Slogan "China's leading real estate home network platform" shows that Fangtianxia's ambition is not just to be a "platform for buying houses".

The home page mainly has several functional areas, and the main promotion of Fangtianxia is self-employment. The so-called self-management, is the real housing issued by the internal broker of Fangtianxia Company and registered and verified on the spot. Mainly for second-hand houses.

Looking at the houses on the map, new houses are classified by administrative divisions, and second-hand houses are classified by districts, which is clear and intuitive, but Lao Zhou personally thinks it is the best of the three.

Property reviews still have real customer reviews. And encourage comments through integral rewards.

Second-hand housing owners promote self-operated housing. The photos of the second-hand houses in the self-operated plate are relatively neat, and the nameplate of "Fangtianxia" will be placed in the photos to prove the authenticity of the houses. There are "price adjustment records" and "customer viewing records", "residential house price reference" and "residential transaction records" in the source introduction of each suite, which further increases the trust of customers.

Rental plate, personally feel a little chicken ribs, there are not many houses. Moreover, Lao Zhou originally wanted to post a rental house on it, and there were very few consultation calls, which was not the same level as 58 cities.

"New House Atlas" provides a panoramic view mode of model houses.

Decoration plate is an important part of Fangtianxia to build the whole industrial chain. Providing free home inspection is a small temptation for many customers. However, judging from the popularity of the decoration forum and the number of available decoration websites, this plate mainly stays in the link of decoration knowledge dissemination.

Summary: Under the trend of mobile Internet, the former PC giant changed from "media" to "platform", but it was difficult to make a big turn, and the transformation process was slow and difficult. The functions of "finding a house by map", "mortgage calculator" and "checking the house price on hand" in the APP are relatively strong, mainly self-operated second-hand houses, and other functions and services are still in the stage of "industrial chain layout", which is not practical.

2 Home page link

The home page interface of the chain home is refreshing, a bit like the flat style that Apple has taken in recent years. The title icon is SLOGAN“Chain your future home ".Except for a few basic function keys, the overall interface is very elegant. In contrast, the average price of the second-hand housing market is very eye-catching, a bit like the market kanban of the stock exchange. At the same time, some details are well done: for example, the average price of the second-hand market has increased after each refresh, and the title map will be enlarged when it is pulled down.

Below the average price of the second-hand housing market, there is a line of small print "dry goods are coming, and the four famous schools in Changsha have taken the exam", which makes people begin to suspect that this is not an APP for buying a house. But on second thought, in reality, isn't buying a house closely related to the school? Most people in the decision-making process of buying a house, in addition to the internal products of the community itself, the most attractive supporting resources are undoubtedly schools. Get rid of hard advertisements, what do people who want to buy a house think, and advertise without showing their faces. This is a clever move.

In the arrangement of function buttons, the second-hand house is placed in front of the new house, because the chain home itself started as a second-hand house.

Chain Home also encourages users to participate in community comments.

The biggest highlight of the second-hand housing sector is that the real-life photos of the houses are much clearer and brighter than those in "Room under the Heaven" and "58 City", and the composition of the photos is obviously exquisite. At first glance, it was taken by an experienced person with a camera, not by a mobile phone party. Actually, Lao Zhou thinks this is very important. If a good house and apartment turn out to be ugly, people's impulse to look at the house will be gone. Similarly, in the sales of new houses, developers often make model houses for units that are not easy to sell.

In addition, in the "Q&A" of "common tools", Lao Zhou thinks it is better: there is a "Q&A Daily" updated every day, answers in the format of "Frequently Asked Questions", case references of "hot issues", and you can also choose your favorite real estate consultant to ask questions online.

In the "Common Tools" encyclopedia, which is also consistent with the refreshing style of the home page, the common sense of buying and selling new or second-hand houses is divided into "preparing to buy a house", "looking at the house and choosing a house" and "signing a reservation" according to the different stages of buying a house, so that even buying a house can be clear at a glance and get started quickly.

In the "Broker List", those with Taobao style can be sorted by "region" or "customer evaluation". Of course, I also found it useful to use the same mobile phone number to brush the "favorable rate".

Summary: As a rapidly expanding second-hand housing company in China in recent years, Chain Home has not only invested in hard publicity and talent recruitment (according to unreliable gossip, the salary of Chain Home is the highest in the same industry, while Lao Zhou privately thinks that the work clothes of Chain Home are the best), but also reflected its carefulness and rigor in some soft details. As a second-hand housing enterprise, second-hand housing is undoubtedly the focus. The APP of chain home is the most comfortable in Lao Zhou at present, with friendly interface, refreshing style and simple operation!

3 anjuke

Anjuke, established in 2007, is known as the first real estate rental and sales service platform in China. It is not a problem to ask the most handsome uncle to endorse. According to the latest ranking of Apple App Store, Anjuke ranks eighth in the category of "Life", sixteenth in the category of "Tianxia House" and seventeenth in the category of "Home after Home", ranking third in the real estate category respectively. Anjuke was acquired by 58 Group in 20 15, so Anjuke's APP has a strong 58 style. In addition, the deep cooperation between Anjuke and Baidu and the bidding ranking of keywords are also willing to invest: whether searching for "real estate", "new house" or "buying a house" on Baidu, Anjuke ranks first.