What is the core of AliExpress operation?

What is AliExpress operation? In essence, everyone is asking this question. It is simple and easy to operate a comprehensive operating system software that wins thousands of miles. An electronic computer is like a CPU and a human brain. What it needs to do is to adjust the flexibility of online customer service, marketing promotion, art design, warehouse, pre-sales service and after-sales service.

What is the key to managing AliExpress?

What does the business management system include? I summarize it into five parts:

Two destinations: goods and consumers.

Second, three key points: total flow, transformation, marketing and promotion.

Then, you can understand the business in this way, that is, use the data analysis platform to process the goods from upstream to downstream, and carry out difficult operations on the customers in the middle and lower reaches; In other words, the data analysis platform is used to deal with the total traffic in the early stage, the medium-term transformation and the medium-term customer loyalty.

Simply put, AliExpress is an online shopping platform, so what do consumers buy and what do stores sell?

When the store submits goods, it transmits photos, and marketing is the key word; Customers choose keywords instead of photos (don't tell me about categories). The first factor that determines whether the product can contact the customer immediately is the main picture of the product, which is the importance of determining whether the customer will check the details of your product.

The question is ... why do customers buy your goods after entering the store-baby details, baby details, or words and photos? What is said here is "transformation". The baby's details are the most basic transformation place. Convert, sign the bill, get the money, and it's over? The next thing to talk about is marketing strategy, customer retention, improving customer viscosity, giving customers a stronger sense of choice and cultivating old customers.

The water diversion mode only refers to the general water diversion mode.

First, explosives.

Second, seo optimization.

Theme activity drainage mode-inside and outside the station.

Fourth, Taobao training.

First of all, explosive products, about explosive products, the previous article has hints, if you can't see the historical data clearly, let's talk about SEO today.

What is SEO promotion?

Search engine optimization is simply the natural ranking of categories, not the ranking of paid promotion fields such as Taobao.

We say that there are three SEO blocks, namely "optimizing keywords", "spiral rising method (brush)" and "DSR score".

First, optimize keywords:

First of all, say Tao ci, and choose the words that suit you. What word are we looking for? -Don't throw hot keywords, add words, interactive words and attribute words. There are two ways to find it:

First, enter the box and look at the picture:

Needless to say, the hot keywords in the following table, take a look, I think businesses with a little work experience should also understand. This is the following page:

Improve vocabulary and popular vocabulary in this field. Come and have a look. Naturally, when you do a problem, you need not only presentation, but also the general flow of goods. What needs to be said below is an important demonstration, which is an important demonstration.

Select your product and click on the ranking of transaction volume. Here are some words about trading volume.

"Word order, word order, word count, word count, word count, word count, word count, word count, word count, add one at most. Don't ask me why, just say that my ancestors have detected it, then at least do it. "

The next point is the choice of words.

There is not much difference between the two words that come to mind temporarily, but you should also find out what they mean. Because the order of the same word is different, the total number of searches in Baidu is also different.

Choosing words with relatively less market competition is more conducive to market promotion. This method is also applicable to the two words 1. Now compare the indexes, and then Taobao finds out the words with higher cost performance and searches for the pitch hammer.

Double brush spiral:

On the basis of 7 days, 2 1 day, to make a taobao index from shallow to deep, data and information growth must be done well, one day as the basis and one week as the basis.

Naturally, there is a premise to do all this well, and pay attention to the choice of products. The choice must be based on factors such as market sales, seasons, consumer groups, and their own comprehensive strength. Choosing the wrong product is likely to give up halfway.

I won't say much about this project. "Brush" is a hot word, a sensitive word and a "word" that a new category must do well.

DSR score 3.

Dynamic scoring of Taobao stores: It refers to the comprehensive scoring of store description, service quality and delivery speed by customers with Taobao orders after the store is closed, and the scoring time is calculated as the transaction status in the last 6 months.

As for the improvement of DSR score, I only said the following points:

Can brush out a little, beyond reproach;

There is little similarity between the quality of the goods themselves and the goods in the photos, you know.

For you, the days when everyone boasted "delivery within three days" are gone forever. If you have two days, I will stay for 24 hours. If you think it is inconvenient to return the goods and don't want to solve it, then I will solve it as soon as possible; You said you were too busy to be sad. Am I tired? Look at yourself. I promise to be persistent, persistent and efficient, and make consumers feel fresh and free and easy.

Fourth, the goods of logistics are all selected by themselves and are good at communication.

I didn't expect that where there is a better proposal, partners should communicate more.

Second, Taobao training is divided into five grades.

Title, keywords, quality score, total flow acquisition capacity, main map of through train.

Theme: The theme includes the main keywords, the theme-related hazard quality score, and the selection of Taobao training keywords. In addition to optimizing the words obtained by Taobao training background management, look for words while optimizing keywords; r 1G/y9I:P 1c .

Key words: not much in nature, actually depending on the category;

Quality score: presentation, position and transformation, and the early transformation rate is very important for quality score;

The acquisition of the whole process operation ability: mainly affected by quotation and quality score;

Main picture: nine-grid comparison method, according to the category and product attributes, or simple atmosphere, or exquisite. , highlighting the advantages of the product, but also ensuring uniqueness, without destroying harmony.

Taobao training is just a special tool to assist marketing promotion and enhance the weight value. Pre-drainage method: the new product doesn't have all the traffic. Open Taobao to train the drainage method, whether there is a click, improve the main picture, do basic sales, and see if the price is appropriate; Slightly, do transformation, do basic sales, make comments, and improve baby details; If the CPC is too high, try to ensure the quality score; If the quality score is improved slowly and the capital investment is too much, the bidding will be reduced moderately to support the family; No, you are not rich. Stop for a week and have a look.

Thematic active drainage.

Station area: the most distinctive store discounts, service platform theme activities, big promotions, etc.

Foreign stations: The key is various sns platforms.

The key point is to adopt different theme activities according to the store level and activity requirements.

Here, I want to remind you that when you participate in such theme activities, if you don't have any friends or relatives, it doesn't mean that there is a foundation for low product quotation, and high cost performance is very important. For example, the same rose soap, you think your unilateral essential oil composition is more than him, and the level is higher than him. Then you 19.9 enter for free, and others enter for free on 9.9, so you may miss it with you. This is the high cost performance. This is not the concern of the quality supervisor. Who told you not to be a manufacturer and who told you to increase costs? This is also the most cost-effective, but the important thing is high cost-effective!