How to distinguish a good company from a bad company-Hui Ge

The environment has a great impact on people, and there are huge differences between good companies and bad companies in several aspects. For example, we found that some relatively poor companies have the following typical problems:

First, the corporate atmosphere is impetuous.

For example, some companies seem to be very large and growing rapidly. But the so-called growth comes from blind expansion through capital operation. The acquired companies are just simple additions and integration of financial statements, without any substantive integration. The growth of the companies is actually fat, not muscle. The employees in the company are very impetuous. They just spend money to buy things anyway. It is not clear what the core capabilities of the company and individuals are. If you ask any question two or three levels down, there will be no answer.

Second, the hierarchical relationships among enterprises are complex.

Some companies have complicated hierarchical relationships. In order to promote business, a lot of reports must be made. Employees spend a lot of time doing PPT, so the PPT is done very well, and the candidates' on-site performance is also very impressive. But if they continue to ask the why of a question, they have not thought clearly. Many people spend a lot of time guessing what their boss thinks and building relationships. Here's a reminder, unless you work in this company for your entire life or only want to work in this type of company, these abilities are of little value to the outside world.

Third, corporate business lacks challenges.

Especially some ToB companies with stable customers and low competition in their fields. The characteristic is that the job work is simple and repetitive, so the candidate has done a lot of projects, but there is no continuous accumulation in any industry. Each project lasts from a few days to a few weeks, and the work ability does not improve after two or three years. This is a bit like inefficient exam preparation. Repeating the same type and difficulty of questions will not lead to substantial improvement in either cognitive or exam ability.

Fourth, do not pay attention to methodology.

A large number of companies do not pay attention to methodology at the enterprise level and only care about results. Therefore, after employees come out, they talk about their experience, but they lack methods for doing things and solving problems. These experiences are difficult to transfer to other companies and other positions. Even less able to cope with challenging and creative work.

Fifth, the talent density is not high.

This is actually the most critical point. This is just like the reason why we like key middle schools. The teaching staff is one aspect, but more importantly, the school has a high talent density and the students are all excellent. Everyone influences and inspires each other, which is the biggest driving force for growth. Whether they are recruiting graduates or experienced people, good companies pay great attention to the quality of their talents. And high talent density will attract better people to join, forming a positive cycle. Candidates from these companies have good abilities and growth potential.

Correspondingly, the characteristics of a good company are also obvious:

First, the field in which it operates develops very quickly.

I always emphasize that the track or channel comes first. As long as the company or individual you work for is on the main channel of rapid development, there will be no difference in both capability growth and income growth. Therefore, good companies first appear on the main channel of the times. When the main channel changes, it is also a time window for enterprises to be eliminated and replaced.

Second, be in a relatively leading position in the competition.

For example, in the industrial Internet, Beike is the best in housing search, while competitors in other real estate fields can differ by one or two orders of magnitude in terms of market value and business scale. Companies that take the lead in fierce competition must be superior in management and organization, and everyone in them is the beneficiary.

Third, the accumulation of established methodology.

Unsuccessful companies are very different, but successful companies are always similar. In addition to a distinctive corporate culture, the accumulation and precipitation of methodology are very obvious. Leading Internet companies like ByteDance use methodologies and tools to carry culture to support their rapid expansion without diluting culture. The methodology determines the common language of the company's employees, as well as the decision-making and discussion mechanisms. Behind business results and financial figures, methodology is at work. Employees of these companies have also unknowingly learned to work more efficiently and collaborate in a more orderly manner, which are lifetime gifts.

Fourth, the corporate culture is good.

Everyone is concentrating on doing things instead of spending time on relationships. As I have emphasized before, the time spent on building relationships cannot obtain lasting value. It can only deal with temporary conflicts and obtain short-term benefits.

People who focus on relationships are not friends with time. The less time you spend on relationships and the more time you spend doing serious things, the faster your general abilities will improve.

Fifth, the talent density is high.

This point cannot be overemphasized. The talent density of good companies far exceeds the industry average, and the higher talent density makes relatively simple corporate governance possible, which will continue to increase The performance of the company will also attract more high-level talents to join. This is a positive cycle. People in such an environment will have their vision and abilities improved far beyond the industry average.

Based on the above analysis, we can easily conclude that career planning is to choose a platform and a company. As long as we work hard to join the right company and enter the right position around our own career goals, our career will naturally move in the direction we expect. So when choosing a company, don't be casual, let alone just focus on immediate benefits.

Because every choice you make now is an important node in life.