What makes Erdong movies develop so well in just a few years?

Erdong Film is a group company with the whole industrial chain layout and focusing on creating high-quality entertainment content. It consists of five business segments: film and television investment division, film and television production division, cinema management division, VR film and television technology division and artist brokerage division. With vertical content as the core, multi-track layout of film and television investment, research and development, production, screening, brokerage and other links, supported by the infrastructure construction of the whole industry chain, open up both ends of supply and demand, and form a closed-loop ecology of one-stop industrial clusters; Explore the multi-platform cooperation mode horizontally, and join hands with the superior resources of the three places across the Taiwan Strait and Hollywood to carry out extensive and in-depth cooperation in the development of global fine film and television dramas, the interaction between industry and learning, and the linkage between industry and entertainment. At present, he has participated in the production of cinema films such as The Richest Man in Xihong City, Animal World, Acts of the Apostles and Anti-Corruption Storm 3 in Operation Red Sea. Based on the film and television culture industry, Erdong Film will create young, fashionable and trendy multicultural entertainment content with a forward-looking global vision, and strive to be an excellent entertainment producer in China.

Erdong Film, established four years ago, is also a representative of a cutting-edge film and television company that started with investment and turned to content incubation.

(A) the road to development

1, many subsequent starts

For a new entry-level film company, what kind of entry-level method to choose often determines its own path and time. Previously, most cutting-edge companies will quickly launch their own master control projects, from small projects to large projects, in order to determine their industry status.

Erdong Film Industry, on the other hand, "found another way" and established its position in the industry by investing heavily in film and television projects. Give the content to a professional production team to avoid getting caught up in lengthy content development.

Erdong Film has accumulated experience through intensive participation in high-quality projects, while ensuring the company's market share and exposure. This can quickly open up the situation, gather resources and form an aggregation effect.

2, go to the master control

However, in the evaluation system of domestic film companies, "main control and main investment" is the most important evaluation standard. In this evaluation system, the performance of Erdong films is obviously frothy. In particular, his major works, Operation Red Sea and The Richest Man in Xihong City, are just in tune, ranking lower.

Erdong Film is very clear that if we want to gain a firm foothold in the industry, we still have to return to the main control project.

After 20 18, after a long period of brewing, the production company of Erdong Film has been able to take its own position, and the company strategy has gradually been adjusted to master control and film and television production.

Yang Fan, president of the company, said in an interview that in 20 19 years, except for the mutual support of strategic partners or the content of the head, Erdong Film basically stopped participating in large-scale investment. The company will reduce the total investment, perhaps to 30% or even 20%, and only invest in the best works. The rest is controlled by the company itself, which increases the ability to resist risks.

(ii) Investment direction

1, starting with Hong Kong films

The film and television circle formed in the mainland for decades is relatively closed, and it is difficult for new companies to "participate in the poker table" without professional accomplishment and work accumulation.

Therefore, at the beginning of its establishment, Erdong Film Company mainly focused on "Hong Kong films". By participating in a large number of films with Hong Kong genes and relying on the integrity gained in the Hong Kong film market, Erdong Film has been recognized by the mainland industry bit by bit.

In the choice of partners, Erdong Film also cut in from Hong Kong film and television companies in another way, and reached cooperation with big-name Hong Kong film and television companies such as Emperor, Sun Entertainment, Star Dynasty, Tianma and Shaw.

2. Movies Returning to the Mainland

From the second half of 20 16, Erdong Film began to gradually return to the larger mainland film market, and soon established cooperative relations with Wanda Film, Bona, Light, Huace, Iqiyi, Youku, Tencent Video, Cat's Eye, Guo Ying, Wuzhou, Hairun and Hengye.

(C) Analysis of the company's investment objectives

1, select the title content.

At the beginning of the company's establishment, it was established to do the head content.

Whether it is the film and television industry or venture capital, its core meaning is not different: only by doing a good job in the head content, the success rate will be greater than other works.

2. Project evaluation

The company will follow a set of project evaluation procedures to help the company evaluate the potential commercial value of movies or series of projects before investing.

L company internal evaluation system

The project evaluation process of the company is led by the film and television division, and all potential projects are generally managed by the project director. The film and television division will analyze the elements of the film and television project, the situation of the participants and the expected income of the project.

The elements of TV and/or TV series: concept, script, story line, characters, production time, audience's acceptance of the same type of movies and/or TV series, audience's expectation of movies and/or TV series, etc.

Participants: Conduct due diligence on directors, actors and production teams. Factors to be considered include the past box office receipts of movies and/or TV series in which these people participated, and whether they involved in any negative news.

Expected income of the project: The company will estimate according to (including) the promotion and distribution costs involved and the box office performance of previously released films and similar series.

After completing the investigation and analysis of the project, if the overall evaluation of the project is above 90 points, the film and drama department will submit the project to the investment decision-making Committee for further review.

The final decision on whether to follow up the investment is made by the Project Investment Committee, which is composed of the chairman, CEO, CFO and two vice presidents.

L constructive opinions of well-known industry leaders

Erdong Film entered into a consultancy agreement with Han Sanping (a famous domestic film producer and director) in 20 19.

Han Sanping has about 50 years' experience in China film industry, and participated in the production of many famous films, such as The Promise, Red Cliff, The Founding of the People's Republic of China, The Beginning of Great Rejuvenation, etc.

The company consulted Han Sanping about the project to be invested and produced. Mr. Han provides comprehensive project evaluation and suggestions for the Project Investment Committee to increase the possibility of success of the company's investment projects.