Career choice of beauticians in the network age.

Career choice of beauticians in the network age.

The career choice of beauticians In the Internet era, the Internet has developed rapidly. Generally speaking, beauticians are faced with the choice of working in a store or on-site service. The Internet will change the way beauticians work. Let's share the career choices of beauticians in the Internet age.

The career choice of beauticians in the Internet age is 1. With the rapid development of the Internet, the upsurge of O2O has swept all walks of life. Since 20 13, O2O related to the American industry has mushroomed, and employees in the American industry have also had some sweet troubles: should I stay in the store honestly, or embrace the Internet, embrace O2O, feel the new "industry" and get a "look"

To answer this question, we must first understand a premise, what is the beauty industry O2O? Generally speaking, O2O in the beauty industry is divided into two categories: one is to provide on-site services, such as Xiaomei's arrival at the store, aesthetics and beauty director. The other is to provide an internet platform for beauty salons, such as beauty plus, beauty guide, beauty record, etc.

In fact, generally speaking, beauticians are faced with the choice of working in a store or on-site service. The platform represented by Meijia supports beauty salons, and beauticians also work in stores. Temporarily classify the beauty O2O platform and storefront as the same choice. This paper focuses on the advantages and disadvantages of beauticians working in stores and on-site service, and then briefly mentions the influence of platform O2O on beauticians at the end of the article.

How to choose a career for a beautician generally considers three aspects: income, growth and prospect. Income is how much money I can get now, growth is the improvement of my ability in all aspects, and the prospect is how my future development space is. Let's analyze them one by one.

I. Income

Door-to-door service: The current beauty door-to-door service enterprises either want to expand the market quickly because of the genes of Internet companies, or claim to liberate craftsmen and greatly improve the treatment of beauticians, and all offer extremely high salaries to beauticians. Take XX as an example, the salary offered to beauticians is as high as 10,000 yuan, even just the basic salary, and 50% or even the full amount paid by consumers is given to beauticians. According to the ideal calculation of these enterprises, it is not a problem for excellent on-site service beauticians to get 30 thousand to 50 thousand.

Shop work: basic salary 2000, manual commission 10%. Most excellent beauticians can only get a salary of about 5000.

This alone, the income from door-to-door service is entirely from working in the store. However, beauticians who are excited at the sight of super high salary still need to consider the following questions: 1, can you get such a high salary? 2. How long can you last?

Let's put aside the authenticity of the publicity of these beauty home service companies for the time being. Assuming that the basic salary of each beautician is 1000 as advertised, I estimate that there are thousands of beauticians willing to visit, and some consultants and beauty directors are tempted by high salaries and are likely to be beauticians. How many people does the door-to-door service company need? At present, various data show that there are dozens of people, 100. Are you good enough to enter the top 100? And beauticians, of course. I am confident that I will be in the top 50. Then I want to tell you that you really have the strength. Don't worry about door-to-door service or storefront work. As far as I know, it is not uncommon for outstanding beauticians in some excellent beauty salons in the industry to get a salary of 20,000 to 30,000 yuan, such as Dream Palace in Shenzhen.

Suppose you want to enter the enterprise and get a high salary, how long can you get it? In the long run, enterprises should consider profitability and survival. If there has been no performance and income, it is unlikely to maintain an ultra-high basic salary for a long time. For example, Beaver House, which provides nail house services, and 58-year-olds arrive home, all provide higher wages in the early stage, and then do performance appraisal, requiring them to complete certain tasks and eliminate them.

Second, growth.

On-site service: the growth of beauticians to on-site service enterprises includes two aspects: 1, standardized and meticulous beauty operation services; 2. Use of Internet tools;

Store work: In addition to the relevant skills of beauticians, if you work hard enough and are excellent enough, you will also have the opportunity to learn the sales skills of consultants and the management skills of store managers.

From the perspective of growth, the growth gained by working in a store is far greater than that of doing door-to-door service. After all, door-to-door service only needs you to do well. Sales have been completed through the APP, and the opportunity to manage other beauticians is far lower than working in a beauty salon.

Third, the prospects.

Door-to-door service: As the door-to-door service only appeared in the last year or two, its operation time is not long, there is no complete employee promotion system, and its development prospect is not clear. At present, beauticians who do door-to-door service, no matter how well they do, will have a greater increase in income, but their career development prospects are average.

Shop work: A beautician can be a consultant or a store manager. If she does well, she can manage many chain stores and even become a shareholder in the store. As for the path that many people choose from beauticians to consultants to store managers, and finally open their own stores as bosses, it is the standard template for the development of traditional beauty industry.

From the perspective of development prospects, there will be more choices for shop work, and even if it is done well, the dream of starting a business can be realized. On-site service is to cultivate a beautician with standardized operation, first-class service and internet awareness, just a beautician.

Generally speaking, although on-site service provides a very attractive salary, it is a question whether every beautician can get it for a long time. In addition, from the perspective of personal growth and career prospects, on-site service is at a big disadvantage. The O2O platform mentioned at the beginning of this article not only ensures that employees can work in stores, but also provides ideas and tools for Internet marketing. At the same time, it often uses the "burning money subsidy" scheme commonly used by Internet companies to promote the market. By choosing the right O2O platform and grasping the opportunity of burning money, employees in the store can also get a lot of extra income.

Finally, if I personally make suggestions on the career choice of beauticians, I will first choose a beauty salon on the beauty O2O platform, then choose a traditional beauty job, and finally choose on-site service.

Career choice of beauticians in the network age II. How to cultivate the professional ability of beauticians?

A beautician should not only have profound artistic accomplishment and correct aesthetics, but also master superb beauty and skin care skills and accurate methods.

However, ordinary people will have a period of neglect in their work. When people feel neglected in their work, the result is not only that they can't do their work well, but also that they will exaggerate their future and the company's performance in the long run. The beauticians in our beauty industry are a very important group. The development of beauty salons is inseparable from their efforts, and the enjoyment of customers is inseparable from their wonderful hands. However, the beautician's work enthusiasm is not enough, which seriously affects customers and beauty salons. What should I do? Let's solve this problem only from training.

Many times, people need struggle, encouragement and support. One of the ways to cheer up beauticians is training, I think. The training content here should start from four aspects, namely, professional ethics, professional knowledge, brand background and public relations etiquette. These aspects not only exercised the beautician's professional ability, but also improved her mood of neglecting her work. Let's analyze it.

1, professional ethics

Every profession should pay attention to professional ethics, and to be a good beautician, professional ethics must also be observed and understood. A beautician with good sentiment and noble morality will calm the guests and look for the most suitable explanation when encountering customer complaints. Treat every customer equally and don't judge people behind their backs. Don't talk about private affairs in front of customers, be a quiet audience. And a person with good professional ethics must be positive and optimistic about his attitude and enthusiasm for work.

2. Professional knowledge

A beautician needs professional knowledge to do a good job. He should train beauticians with professional knowledge so that beauticians can master knowledge and skills. As a beautician, having good professional skills will directly affect the performance and efficiency of work. As a beautician, my work performance is good, and everyone pays attention to it. Do you think her work enthusiasm will be bad?

3. Brand background

The brands that beauty salons are operating and the brands they represent have been trained, so that beauticians can understand the characteristics and usage of these brands, so that beauticians can skillfully introduce them to customers, and customers can also answer questions in detail when they have questions about products. This is the necessary training content. Only when beauticians have a detailed understanding of the product brands they contact every day can they be used by customers. The beautician's mastery of the brand not only satisfies customers, but also improves the beautician's sense of professional accomplishment and enthusiasm for work.

4. Public relations etiquette

The training of public relations etiquette is not only the responsibility of beauticians, but also the responsibility of beauticians to customers. After being trained in public relations etiquette, beauticians will know how to be warm and generous and take the initiative to receive every customer politely. They will know how to greet customers, how to receive customers and how to serve them well. How to do a good job of service properly? And all this will also be a good way to improve the enthusiasm of beauticians.

5. Beauty salon culture

Culture exists in every enterprise and every beauty salon. The importance of culture plays a very important role in the development of a beauty salon. Let beauticians know the culture of beauty salons, such as harmonious culture and honest culture, let beauticians know the luminous points of beauty salons, and let the good culture of beauty salons infect beauticians. This kind of infection can most enhance their enthusiasm.

The above five points may only be generalized from the training content. But beauticians should keep reviewing and practicing after studying. Only in this way can they apply what they have learned. Only by truly understanding, learning and growing can we maintain our enthusiasm for work for a long time.