What does a shopping guide do?

In a sense, the shopping guide is a salesman in a special environment and a terminal salesman who directly faces customers.

Literally speaking, shopping guide is the process of guiding customers to buy. Consumers often have some doubts when they enter the store. Shopping guide is to relieve consumers' psychological doubts and help consumers realize their purchase. The shopping guide will also carefully observe the customer's behavior, analyze and judge the general character of the customer according to the behavior characteristics that the customer has shown, so as to provide services competitively.

After the purchase, we should also be responsible for tracking the service, mainly by telephone. The shopping guide will assist the technicians to complete the final construction for consumers, and ensure the gradual realization of the card content, thus forming a good word-of-mouth effect in the minds of consumers.

The appearance of shopping guides is the inevitable product of "buyer's market" and "channel economy". In fact, the "channel economy" is closely related to the "buyer's market": due to the formation of the buyer's market, the status of channel terminal distributors is increasingly prominent, so terminal manufacturers not only demand resources such as price, booth and POP, but also emphasize terminal construction and delivery capacity.

In order to maintain the terminal image and ensure the delivery capacity, factories often have to submit to the terminal business. On the other hand, sending shopping guides often becomes an effective weight for factories to force terminal businesses to make money, settle accounts and provide better positions.