Lincoln store recruitment

Adventurer is the first Lincoln brand to introduce domestic models. From the announcement of domestic production to the exposure of spy photos, to the official offline and final listing, every link has become the focus of attention in the automobile circle. Cheyou learned from relevant channels that at present, Lincoln adventurers have arrived at the exhibition halls of many 4S stores across the country, and test drives in some places have also completed relevant procedures for consumers to test drive on the road. In order to provide reference for consumers to buy cars, "Cheyou" went into a Lincoln 4S shop in Chongqing for a field visit.

Feelings of entering the store: Lincoln's overall attention has improved.

Before officially entering the store, the protection measures such as temperature measurement, identity registration and hand disinfection are "three strikes" and one does not fall. Subsequently, the front desk staff will arrange sales to provide one-on-one sales service for consumers who come to see the car. The staff of 4S shop are not only enthusiastic in service, but also very professional. As soon as I saw that the author was a young consumer, I asked directly, "Is Mr. Wang here to learn about adventurers? Many young people have come to see this car recently. " This shows from another angle that the positioning of young adventurers is relatively successful.

"Che Huang" learned from the sales staff that apart from young consumers, most of the people who pay attention to adventurers are rational consumers who attach great importance to cost performance. In addition, because of the popularity of adventurers, the awareness of Lincoln brand in China has been further enhanced. After the epidemic situation improved, more consumers began to understand other Lincoln models than usual. Generally speaking, Adventurer is a volume model, and since Lincoln made China, the brand volume has expanded, and the attention of many of its models has been significantly improved.

New car detection: face value and space are bright spots

In terms of face value, the overall feeling of adventurers is in line with the temperament of luxury SUVs. The new car adopts inverted trapezoidal air intake grille frame, and the design of the middle net with Lincoln shield frame matrix distribution is very elegant. Interestingly, the adventurer's daytime running lights are designed in a straight line, which is located under the headlight group, making the front face look more layered and more recognizable.

The adventurer's side body has two attractive design highlights. The first is the suspended roof that can be recognized at a glance. Because the D-pillar is painted in black instead of wrapped in glass, it looks stronger and safer. The waistline of the adventurer extending from the top of the headlight to the taillight is also very eye-catching, which highlights the three-dimensional sense of the adventurer's sideways and makes the layering of the upper and lower bodies more distinct.

As a compact SUV, the adventurer's measurements are not small (the length, width and height are 46151887/1630mm respectively, and the wheelbase is 27 1 1mm), and the body length is not much different from that of a medium-sized SUV. Adjust the front seat to a comfortable position, and the rear seat is still abundant, so you can easily cross your legs. Adventurers not only have plenty of seating space, but also good storage space. The theoretical volume of the trunk is close to 600 liters, and two 25-inch suitcases can be easily put down. After the seat is laid down, the trunk volume can reach 1.373 liters, which can completely hold the equipment needed by 1-2 people at one time.

As Lincoln's first domestic model, adventurers still have a high-end luxury taste in terms of face value and temperament. In terms of space, the adventurer's body size and actual riding and loading performance can meet the needs of most people for the use of 5-seat SUVs. Generally speaking, Adventurer is a luxury SUV with high value and strong practicability.

Details of inquiry: the sales situation and financial plan are good.

Finally, the riders inquired about the sales situation and buying a car.

As can be seen from the atmosphere of entering the store, the sales of adventurers are not bad, and it is indeed true. At present, the sales situation of adventurers can basically achieve the expected results. If you place an order on the spot, you can pick up the car in about 3 weeks. The salesperson said that many colleagues are focusing on selling adventurers because this car is relatively easier to sell. If this car sells well, the income level of sales staff will be further improved.

Sales staff also have more confidence in adventurers' preferential policies and financial planning. At present, adventurers have launched a variety of financial management schemes, among which the most cost-effective one is 12, with 24 interest-free installments; The lowest total interest rate for 24 or more installments is only 4.03%, which is more cost-effective than some financial schemes for China brand vehicles. Because the adventurer is a new car just listed, there is no cash discount at present, but if he buys a car within the specified period (within March), he can enjoy the whole car painting, working hours vouchers and other gifts, with a total value of more than 40 thousand yuan.

Adventurers can come up with an interest-free financial plan, which is very sincere among luxury brands. Although there is no direct cash discount, the gift package sent by 4S shop is also very practical, and consumers can get tangible benefits. Generally speaking, the adventurer's terminal sales sincerity is not bad.

Pondering: After a visit, the most profound impression of Ride on a Car for adventurers is "sincerity". After the introduction of domestic products, adventurers have not only made great efforts in terms of face value and high sense, but also demonstrated the practicality of space. In addition, in terms of sales, the adventurer's terminal financial scheme reduces the pressure on consumers who pay by installment, and also saves part of the cost of car maintenance in the later period. Riders believe that Adventurer is likely to become Lincoln's main sales model in China.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.