User operation, e-commerce operation, content operation, product operation and data operation are all among them. ...

With the gradual maturity of Internet technology, Internet business, especially consumer Internet, has penetrated into all walks of life. At the same time, the quality of talents in the industry is getting higher and higher, and the positions are becoming more and more subdivided. Only the operating post can see all kinds of sub-posts. Today, we choose five common operating positions-user operation, content operation, product operation, e-commerce operation and data operation, to talk about the differences and connections between them. If you feel suddenly enlightened after reading it, don't forget to do it three times a minute. Originality is not easy, thank you for your support ~ if you are interested in operating? What capabilities are needed for operation? I'm not sure yet. This article will be poked later, so I won't go into details here. Look at the difference first, then look at the connection. What is the difference between the first and fifth operation positions of our SGO? 1, user operation, let me start with a premise: broadly speaking, all operations are user operations, and they are all doing operational actions to maintain the relationship between products and users. So what we are discussing is actually user operation in a narrow sense. Let's define it a little, which is convenient for understanding: user operation is an operation means around the user life cycle, and the core is user growth and commercial realization. Furthermore, the core of user operation is "treating users differently" and the core is refined operation. As the Internet enters the era of stock, it is becoming more and more important for refined users to maximize their contribution value. There are two common forms of user operation, one is community (user) operation based on WeChat, and the other is platform-based user operation. The following is a rating of its entry difficulty index for your reference: community (user) operation: platform (user) operation: This paper has a very detailed interpretation of the difference between community operation and user operation: 2. Content operation When it comes to content operation, you may think of: new media operation, community operation, short video operation, WeChat official account operation ... So what is content operation? We can only grasp the core of content operation, that is, "attract" target users through valuable content and promote users' corresponding transformation behavior. Text, audio, video, graphics and text are all forms, and the core is the content carried by these carriers. If we talk about independent content operation posts rather than functions, then the main operators usually rely on content to influence users, such as strong content products such as Himalayan, Get, Netease Cloud Music, Sina Weibo, strong community products such as Little Red Book, Zhihu and Soul, or weak community products such as tools. As for promoting some conversion behavior of users, it depends on the business objectives of different platforms at different stages. For example, Xiaohongshu, in the early stage, mainly stimulated users to produce beauty and skin care sharing content through operating mechanisms and means, but now it has expanded more categories, such as knowledge sharing content and official advertising content that wins with bloggers. So what is the difference between content operation and new media operation? First, attach the score of the entry difficulty index for reference: new media operation: content operation: broadly speaking, new media operation also belongs to content operation, and many jobs called content operation are actually new media operations. However, in a narrow sense, content operation is more about maintaining the continuous production of the whole platform content through operating mechanisms and means and external cooperation, while new media operation is more inclined to operate on new media carriers, directly operating an account or account matrix, and high-frequency action is to continuously output content or plan activities. Regarding the job search guide for new media operation, poke this article to teach you the detailed steps: 3. Product Operation What is product operation? That is, through user operation, activity planning, data analysis and other operational means to provide business model, product function and operational strategy support for products, and then promote the healthy operation of products. The responsibilities and development paths of product operation in different companies at different stages will be different. Some belong to the product department, the development path is the product manager, and some belong to the operation department or business department, the operation manager of the development path. Others, although both belong to the product department, bear the responsibilities of products and operations at the same time and switch freely according to the needs of different business stages. This is a high-level product operation, that is, their understanding of operation and products is even higher than that of a simple product manager. However, in terms of the difficulty of entry, product managers are usually above the threshold of product operation. Attached to the entry difficulty index score: product operation: product manager: how to choose products and operations, you can see this article: 4. Both e-commerce operator operation and category operation belong to the category of e-commerce operation, usually platforms. There will be jobs on the e-commerce platform. Commercial operation, as its name implies, is the operation of sellers and operators. Assessment is often related to sales performance, which is more suitable for people who like to deal with people and have strong social skills. Category operation is to operate a certain category, such as women's wear category, vegetable category, fruit category, beauty category and so on. , test the operator's familiarity with this category and overall operational capabilities, including product selection, explosion production, event planning, data analysis and other capabilities. Entry difficulty index score: business operation: category operation: 5. Data Operation Entry Difficulty Index Rating: Data Operation: Data Analyst: Data Operation is a very chaotic position, at least for now. Many people who change careers with zero experience think they have changed careers when they find a job called chipless data operation. In fact, such low-threshold work cannot be incorporated into data operation, which depends on its work content or simple and repeated data statistics and analysis, not to mention business-based data analysis. How to judge? One is to look at the job content carefully, not at the title, and the other is to look at the salary, because the salary and ability are matched. In the case of a small amount of data, business-based data analysis can usually be skillfully used in excel statistical analysis, and this kind of work can usually be included in the scope of data operation. However, if you want to continue to develop, such as a business-oriented data analyst, if you don't have a professional background such as computer, statistics and mathematics, the bottleneck will be very obvious. What conditions and implementation paths are needed to become a data analyst? You can read this article: Second, what are the connections between various operating positions? From the above analysis, we can see that the work contents of these five types of operating posts are still obviously different. So what is the nature of their contacts and even various operating positions? Let's refine it further. Understanding * * * is very helpful for novice operators: 1, there are so many operating posts, what is the difference and connection? Open the recruitment website, and you will find how to distinguish and judge user operation, content operation, new media operation, activity operation, data operation, product operation, game operation and e-commerce operation in .............................................................................................................................. First of all, let's look at jd in several middle and high-level operation positions. You can think about it. What are their characteristics? With a little refinement, we will find that no matter what the operation post is, copywriting, activity planning and data analysis are all explicit professional competence requirements, while implicit competence requirements (literally implied) include competitive professional competence such as product analysis and user research, as well as general competence such as learning ability, communication ability and independent thinking ability, as well as characteristics such as pressure resistance, self-driving, goal-oriented and product thinking, user thinking and data thinking. At the same time, there are some differences in different operating positions. For example, e-commerce operation not only values the ability of copywriting and event planning, but also needs the ability of product selection and store operation. In addition to the ability of content selection, writing and activity planning, new media operation also needs the rules and promotion of new media platforms; For community operation, in addition to basic skills such as copywriting, promotion and activities, community transformation is the focus of attention. Moreover, the job content of the same post is different in different companies and industries. For example, some new media operation posts focus on user growth through activities, some focus on content operation, some focus on transformation, some focus on growth, some e-commerce operations only need transformation, some need growth, some product operations focus on products, and some focus on operating ..................................................................................... If you feel suddenly enlightened after reading it, don't forget to do it three times a minute. It's not easy to be original, thank you for your support ~ If you don't know how to start your business from 0, you can read these articles: What do you need to prepare to start your business? How do people with zero experience change careers? How to learn to operate the Internet from scratch? -More job-hopping, career transformation, industry analysis, Internet operation-Dry goods essence, recommended reading: What do you need to prepare for job-hopping and business operation? How to learn to operate the Internet from scratch? Is it better to operate or sell these days? What is the difference between community operation and user operation? Which is more promising, product or operation? How to make an excellent competitive analysis? Which industry will be more popular in the future? How to quickly find out an industry in a week? How do you know what you are suitable for? How to find a job efficiently? -p.s: If you think this article is useful to you, please take a minute to walk three times: 1. Like it, it will make me more motivated to update the content; 2. Pay attention to me and look at my job search and career change on the Internet for the first time; 3. Welcome to pay attention to my official name "Sukalo", and send benefits from time to time: job hunting, personal education, Internet operation manager, help 200+ people find satisfactory jobs, the highest salary 133%, the fastest job-hopping 10 days, join Ali, Tencent, JD.COM, Iflytek, Gao Dun, and follow.